Senior Director Of Marketing
Current
Mar 2024 - Present
AeroLeads people directory · profile
Tracy S. Email & Phone Number
Marketing Lead @ Craftable | Content Marketing Expert | Hospitality Tech Enthusiast | They Ask, You Answer Evangelist
at
Craftable
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 100%
Current company
Role
Marketing Lead @ Craftable | Content Marketing Expert | Hospitality Tech Enthusiast | They Ask, You Answer Evangelist
Location
Richmond, Virginia, United States
Who is Tracy S.? Overview
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Quick answer
Tracy S. is listed as Marketing Lead @ Craftable | Content Marketing Expert | Hospitality Tech Enthusiast | They Ask, You Answer Evangelist at Craftable, based in Richmond, Virginia, United States. AeroLeads shows a matched LinkedIn profile for Tracy S..
Tracy S. previously worked as Senior Director of Marketing at Craftable and Founder/Owner at Marketrva. Tracy S. holds Bs, Chemistry from Pennsylvania State University-Erie Campus.
Company email context
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Craftable
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Profile bio
About Tracy S.
I have a passion for leading teams to create engaging and effective content across multiple channels and platforms. Most of my experience has been bootstrapped to Series C with a few years of corporate sprinkled in.Twenty years of marketing experience across startups, SaaS, grocery retail, CPG, and home appliances, I have developed a diverse and versatile skill set to rapidly adapt to changing business needs and customer expectations.
Listed skills include Facebook, Management, Marketing Communications, Social Media, and 11 others.
Current workplace
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13 roles
Tracy S. work experience
A career timeline built from the work history available for this profile.
Founder/Owner
Current
Marketrva
Provide marketing thought leadership to develop real content and authority. Consult on customer/user experiences for retail and CPG clients in both physical and digital settings. Comfortable in startup and ambiguous environments with proven ability to quickly adapt to changing business needs.
Jan 2012 - Present
Marketing Director
May 2022 - Nov 2023
Senior Marketing Manager, Creative Production
Led all aspects of consumer-facing digital and print production as well as store interior/exterior signage. Team of 23 included copywriters, special projects analysts, graphic designers, photographers and videographer. Managed agency partner for all marketing creative projects. Created content strategies and developed promotional campaign messaging used across owned and paid channels. Key business stakeholder of 50,000-item SAP Hybris product information management (PIM) system housing content and digital assets used for print, website, app and e-commerce platforms.
May 2020 - Dec 2021
Senior Content Manager
Led team of copywriters producing all consumer-facing content— including weekly leaflet, web/app, push notifications, email, radio, in-store signage, seasonal magazines, booklets and paid media. Developed strategy and executed launch of Lidl US on Pinterest.
Apr 2019 - May 2020
Content Manager
Developed content strategies to create brand awareness, drive sales and start conversations. Led team creating original copy to support all marketing channels.
Jun 2017 - Apr 2019
Community And Content Specialist
Wrote and curated content for HBB’s Only the Best blog and social media platforms using established brand personality and identity. Articulated strong and clear point of view on food with an emphasis on culinary techniques and the affluent customer. Worked with cross-functional teams to estimate, source, and create content for HBB’s Only the Best social media platforms. Monitored social media on a daily basis, identified opportunities to engage in conversations on behalf of HBB. Applied publishing best practices for each social platform to optimize awareness and discovery.
Jan 2015 - Apr 2017
Marketing Copywriter
Wrote content and copy for direct-to-consumer and direct-to-media channels. Projects included: enhanced copy for online retailers, copy for social media channels, written content for online marketing and writing, editing and proofreading press releases. Maintained the Hamilton Beach brand voice and tone and worked with the Content Marketing Team to ensure all consumer facing assets reflect the personality of each brand.
Mar 2014 - Dec 2014
Associate Editor
Social Media Director and Associate EditorManaged website content at RFMonline.com
Sep 2009 - Nov 2014
Area Marketing Director
Managed marketing strategy for the owner of five regional franchise locations, coordinated outreach programs, media buys, online advertising, and community event planning.
Sep 2004 - Oct 2009
Vp Of Development
All About Kids Magazine
Updated website, provided calendar content, managed event planning, and advised owners of monthly family magazine.
Oct 2006 - Dec 2008
Sr. Staff Chemist
Woodward-Clyde
Feb 1994 - Jul 1996
Chemist
Conestoga-Rovers & Associates (Cra), A Ghd Company
Staff chemist worked on environmental project data analysis and QA/QC.
Apr 1991 - Feb 1994
1 education record
Tracy S. education
-
Pennsylvania State University-Erie Campus
FAQ
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Quick answers generated from the profile data available on this page.
What company does Tracy S. work for?
Tracy S. works for Craftable.
What is Tracy S.'s role at Craftable?
Tracy S. is listed as Marketing Lead @ Craftable | Content Marketing Expert | Hospitality Tech Enthusiast | They Ask, You Answer Evangelist at Craftable.
Where is Tracy S. based?
Tracy S. is based in Richmond, Virginia, United States while working with Craftable.
What companies has Tracy S. worked for?
Tracy S. has worked for Craftable, Marketrva, Marginedge, Lidl Us, and Hamilton Beach Brands Inc..
How can I contact Tracy S.?
You can use AeroLeads to view verified contact signals for Tracy S. at Craftable, including work email, phone, and LinkedIn data when available.
What schools did Tracy S. attend?
Tracy S. holds Bs, Chemistry from Pennsylvania State University-Erie Campus.
What skills is Tracy S. known for?
Tracy S. is listed with skills including Facebook, Management, Marketing Communications, Social Media, Marketing, Social Networking, Editing, and Online Marketing.
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