Tracy Sweeney Email & Phone Number

California, United States

Los Angeles Metropolitan Area

Glendale, Ca

Working closely with business owners and staff of various industries implementing and developing a strategic online presence and identify and execute marketing goals. Create a seamless strategy that is result-driven, easy to use and ensures growth and sustainability.Evaluate business status, current use of online marketing and budget, understand goals and develop vision for scalability.Streamline social media effort, branding and content development for website and any online marketing, design, built and/or rebrand website with optimization, managed data collection for understanding successful strategies and calculating ROI.Develop tutorials, training and support in order for clients to maintain control over new and improved website and marketing efforts.

Created and implemented new content driven strategy for long-term sustainability Launched new digital marketing campaigns Increased MoM Lead gen. by 20%Oversaw new business growth for startup marketing agency and kicked off priority objective for Primer to become a thought leader in the industry.

Los Angeles, California, United States

Oversaw all aspects of event production including administrative and day-of logistics. Enhanced client relationships, vendor communication and played a large role in marketing efforts.

Provided strategic marketing feedback and financial analysis for a 39 unit fast food restaurant. Introduce exciting new branding tactics to enhance community engagement and cost-effective approaches towards expansion and increase sales. Analyzed campaign performance and developed creative offers among various communication platforms like social media, loyalty app, online partnerships and website. Developed competitive opportunities to grow and strengthen brand loyalty and awareness. Oversaw customer loyalty app, implemented creative segmentation, content development, identified company goals and executed marketing initiatives.

Hollywood, Ca

Oversaw, planned and executed all private and branded events. Managed the overall guest experience through staff management, operations, vendor coordinating, brand activation, catering, online presence, ticket sales, and day-of production.Assisted in marketing efforts such email, graphic design and social media content. Exceeded company KPIs in the areas of direct costs, labor and event execution.

Brooklyn

Assisted in the build out and launch of the new Brooklyn-based store. My efforts in developing a solid communication strategy resulted in our store exceeding the sales of more than 43 US stores within just 6 months. Managed day-to-day sales strategies and operations including employee onboarding, vendor collaboration and product knowledge.Conducted consumer analysis, merchandising installment oversight, developed data reportfor sales growth and implemented additional marketing initiatives. Oversaw the community outreach program through special events, social media, product demonstrations, press releases and conducted national campaign for Pratt Fire Relief.

Las Vegas, Nv

Developed a successful tutoring program through a federally funded platform where we increased revenue from $150k to $3.2m in just 3 years using a grass roots marketing approach as well as increase average assessment scores by 23%. Constructed and facilitated a unique and effective curriculum in Reading/ Language Arts and Math as well as managed operations and marketing efforts. Our stand-out approach was to partner with respected teachers within our district to align core standards with hands-on activities that could bypass ESL obstacles and lack of at-home support. Created and implemented a highly successful communication platform in English and Spanish for more than 3500 students annually. Recruited and trained more than 400 teachers annually to deliver our curriculum to the students of Clark County Nevada.

Master Of Business Administration - Mba, Marketing

Bachelors Degree Of Fine Arts, Graphic Design And Photography

Minor, Marketing/Marketing Management, General

Marketing and Competitive Strategies