Tracy Ng Email & Phone Number

- Wrote social media copy to raise awareness and enhanced knowledge of ESG and responsible investment - Delivered advice on content and social media strategies- Wrote corporate literature and training material on insurance topics to enhance knowledge and professionalism of insurance’s agents

Hong Kong, Hong Kong SAR

- Managed a team to execute marketing campaigns and agency initiatives to meet sales target and to promote corporate branding- Guided the team to roll out diverse marketing acts to achieve effectiveness and efficiency- Designed and developed innovative and digital tools to drive sales activities and enhance the usage of different e-platforms- Led the team.

Hong Kong

• Uplifted brand perception and preference by developing brand building videos, education videos, product leaflet and presentations, as well as executing advertising campaign
• Planned annual communication strategy and created content for byline articles, presentation, campaigns and events
• Organised and implemented MarComms initiatives, including customer seminar and creation of education mini-website
• Managed vendors and media agencies to drive brand awareness and event enrolment via social media and digital platforms
• Drafted internal communications for new campaign launch to engage employees
• Formulated award strategy and prepared winning materials, e.g Thank you speech, articles

Hong Kong

• Developed content to enhance product knowledge and sales effectiveness for the meetings, e.g. Monthly Comms Meeting, Bi-monthly Market Update, Sales Congress and Conference
• Created communication presentation for management to deliver key messages across different channels during meetings and events
• Enhanced the awareness of new product launch across channels by developing sales tools including newsletter, leaflet, presentation slides and video
• Organized client activities for channel business development, including health seminar and outdoor cruise day
• Managed ‘WeChat’ platform and its content development to raise its traffic and awareness
• Assisted management to pitch the award submission of digital platform

Hong Kong

• Planned and organized relationship building events at local and regional level, including employees’ town hall, sponsorship night, awards presentation, product launch, cocktail party, annual dinner
• Developed and planned Corporate Social Responsibility (CSR) 4-6 activities a year to enhance corporate image, as well as initiated the successful application of Caring Company Logo
• Managed all corporate marketing materials to ensure the contents are up-to-date and the logo was being used consistently to promote the brand effectively. Successful projects were the revamp of corporate websites and.
• Drafted and edited marketing collaterals ensuring they were adhered to the brand guideline
• Prepared and translated internal and external print and online publications

Hong Kong

• Assisted in planning and executing sales events, including Conference, Symposium and Seminar, so as to support business growth and enhance corporate image
• Planned and implemented campaigns on social media to raise company awareness
• Conducted trainings and meetings to coach and motivate partners' behaviors which ensures the increase of membership and product sales
• Edited and proofread high-quality communications materials
• Supervised staff on event and training arrangements

Sandy, UT

• Developed annual business plan and executed monthly promotion by analyzing sales reports
• Tracked competitors' activities to improve sales tools and promotion strategies
• Planned and organized sales campaigns to increase brand awareness and strengthen consumers' loyalties, and evaluated the effectiveness
• Liaised with medias to prepare ATL campaign to promote yearly sales event
• Prepared marketing materials and conducted trainings for existing and new product launch

Morgantown, West Virginia

• Planned and executed yearly campaign to arouse awareness
• Developed monthly events to promote positive behavioral change among target audience
• Conducted market research to identify effective strategies and communication channels
• Liaised with local medias on ATL ideas and designed BTL materials for event promotion

Hong Kong

• Supported manager on ATL and BTL campaign materials, including TVC, print ad, flyers, etc
• Managed clients relationship and expectation with major accounts like Maxim’s Caterers Limited, Vitasoy International Holdings Limited, HKTDC
• Collaborated closely with internal teams and external vendors from planning to idea execution
• Tracked competitors’ activities and provided analysis report

Orlando, Florida Area

• Assisted guests with product selection and achieved sales growth
• Managed daily operations including guests-greeting, stock taking and cashiering
• Maintained high level of customer satisfaction by accommodating all guests' requests in a productive and professional manner

Master, Business Administration

Activities and Societies: Promotion and Outreach Coordinator (Graduate Assistant) at WELL WVU, The Students' Center of Health

Exchange, Exchange Program

A student exchange program

Bachelor, Business Administration (Marketing And International Business)

Activities and Societies: Strategic Planner of Service-learning project, Volunteer of Project X, External Secretary of Green Club, Peer.