Tracy Norris Email and Phone Number

Led and managed the day-to-day operational activities of the firm. Responsible for working with various teams to ensure the effective performance of the Accounting, Marketing and Communications, Human Resources, Facilities, and File Management functions.

Provide on-going communications support and strategies to President/CEO and senior leaders in support of strategic business initiatives. • Created and designed new company website including identifying web designer. Worked with videographer to create video for website home page. Website includes several new customer service features like electronic service requests and Auto Bill Pay.• Put in place new digital breakroom TV communication platform; create and manage all… Show more Provide on-going communications support and strategies to President/CEO and senior leaders in support of strategic business initiatives. • Created and designed new company website including identifying web designer. Worked with videographer to create video for website home page. Website includes several new customer service features like electronic service requests and Auto Bill Pay.• Put in place new digital breakroom TV communication platform; create and manage all content.• Create all ads and articles for external publication promoting Gilton and their services.• Create newsletters detailing SB 1383 requirements and proper waste separation for jurisdictions.• Maintain and provide timely responses to all reviews received on Google My Business for both Gilton Solid Waste Management and Gilton Resource Recovery. • Instrumental in Senate Bill (SB) 1383 implementation by supporting management team in communicating Gilton’s approach with various Staffs, City Councils, and Board of Supervisors of the jurisdictions Gilton serves by creating effective presentations and presenting them at various City Council meetings. • Contribute to the contract modifications and negotiations of several Franchise Agreements related to SB 1383 as well as other Gilton contracts.• Put in place a Bulky Item Appointment Confirmation process to confirm appointments via text message.• Significantly contribute to the development of RFPs including narratives, presentation of rates, overall organization of information, and presentation to Council.• Create and post job descriptions for several key positions. Participate on interview panels. • Provide communications support to President/CEO and Controller through written memos, letters, and emails to various City Staff and City Council members. Show less

Collaborated with corporate executives to develop messaging in support of strategic business initiatives, company successes and reputation, team engagement, and brand education including video script writing and production as well as project management. In partnership with IT, put in place new company intranet and Retail Operations sites as well as new digital communication platform, Breakroom TV. Led Editorial team and managed all communication platforms for real-time communications between… Show more Collaborated with corporate executives to develop messaging in support of strategic business initiatives, company successes and reputation, team engagement, and brand education including video script writing and production as well as project management. In partnership with IT, put in place new company intranet and Retail Operations sites as well as new digital communication platform, Breakroom TV. Led Editorial team and managed all communication platforms for real-time communications between stores and corporate support. Worked closely with Public Affairs to ensure positive and consistent messaging to media and all external platforms. Supported the CEO via communications strategies, facilitating all executive company-wide calls and performance updates including change management and crisis communications. Managed the communications team as a trusted advisor to all senior leaders and stakeholders for communications planning and content development to ensure success of their priority projects and initiatives. Applied a consultative approach across all areas of the organization to capture the intended voice and message to develop effective and creative communications campaigns where my contributions included branding and design plus content writing. Corporate HR SupportIn partnership with HR, developed and managed the execution of several change management initiatives (of which many were highly confidential) including corporate restructures, compensation adjustments, incentive plan and performance management changes, ethics hotline rebranding, crisis communications, open enrollment, new employee handbook, and new hirer announcements. Social Media ExperienceDeveloped communications campaigns that created a buzz and maintained a solid presence that raised brand awareness and built customer loyalty. Show less

Pacific Rim Advisory Group is a rapid-response team of experienced executives expert at identifying problems, providing strategic solutions and delivering executable plans – effectively simplifying complex business challenges. Pacific Rim Advisory Group collaborates with business owners, organizations and investor groups seeking performance improvements, investment, growth, purchase or merger opportunities.

While transitioning to California, hired to establish framework to promote RGP's value proposition through effective business development to increase penetration at current clients and add new clients through thoughtful prospecting. Prescreened and interviewed candidates for various positions at multiple clients serviced by RGP.

My role was expanded to include managing corporate communications including not only strategic planning, but also the annual report, internal and external communications including member magazines and employee newsletters, performance scorecards, and executive level presentations. One of my key contributions was that I led the successful creation of a video for government relations on Capitol Hill. Continuing to create strategic business plans that were both visually interesting and… Show more My role was expanded to include managing corporate communications including not only strategic planning, but also the annual report, internal and external communications including member magazines and employee newsletters, performance scorecards, and executive level presentations. One of my key contributions was that I led the successful creation of a video for government relations on Capitol Hill. Continuing to create strategic business plans that were both visually interesting and conceptually on target earned recognition from FHFA examiners for having written the best plan in the FHLB System.  Show less

Championed overhaul of FHLBI’s strategic business plan and set the standard by successfully creating strategic business plans that were all very well received by the board of directors, senior management, staff, and FHFA examiners. My ability to communicate complex financial information in an easily discernable manner led me to be the go-to person for executive management for the creation of presentations and reports to board of directors, senior management, FHLB System conferences, and… Show more Championed overhaul of FHLBI’s strategic business plan and set the standard by successfully creating strategic business plans that were all very well received by the board of directors, senior management, staff, and FHFA examiners. My ability to communicate complex financial information in an easily discernable manner led me to be the go-to person for executive management for the creation of presentations and reports to board of directors, senior management, FHLB System conferences, and outside rating agencies. Show less

As business partner to districts each comprised of $100+ million in revenue and 23 branches, I provided key financial interface and analysis to district and branch managers to manage and maximize profitability. The metric-based performance scorecards I instituted for branch managers and staff increased awareness, accountability, and competition resulting in achievement of operational and financial performance goals.

My contributions in both Domestic Finance and Distributor Operations earned me a promotion to manage the finance and operations functions of the Import Division. In this role, I led financial reporting and analysis including standard costing, foreign currency, and new product analysis; coordinated operations/logistics of the import supply chain; traveled internationally to work with import suppliers on contract development and cost reductions; and created business plan projecting sales volumes… Show more My contributions in both Domestic Finance and Distributor Operations earned me a promotion to manage the finance and operations functions of the Import Division. In this role, I led financial reporting and analysis including standard costing, foreign currency, and new product analysis; coordinated operations/logistics of the import supply chain; traveled internationally to work with import suppliers on contract development and cost reductions; and created business plan projecting sales volumes and profit margins by brand and operating costs . Show less

My role in Domestic Finance gave me the opportunity to work extensively with the Gallo Sales force to create meaningful sales volume projections, track revenue and overhead costs nationally by division, and determine profitability by instituting metric-based performance measures. My contributions included developing scorecard to provide monthly performance reporting to Domestic Sales Force and Sr. Mgmt. I also successfully managed the Domestic Sales Annual Resource Planning process and… Show more My role in Domestic Finance gave me the opportunity to work extensively with the Gallo Sales force to create meaningful sales volume projections, track revenue and overhead costs nationally by division, and determine profitability by instituting metric-based performance measures. My contributions included developing scorecard to provide monthly performance reporting to Domestic Sales Force and Sr. Mgmt. I also successfully managed the Domestic Sales Annual Resource Planning process and developed planning templates. I also worked with Sales personnel to develop and sell concept of evaluating national chain sales based on their contribution-to-investment ratio. Show less

My first position with Gallo was as a finance and accounting liaison between Distributors and Winery including review of monthly financial reporting and annual budgets for 4 distributors. I initiated process improvements by creating financial models for revenue and distributor support reporting, financial statement analysis, as well as improvements for integrity checks in the budget model.

My contributions to Grant Thornton were made by providing financial consulting services to Northern California financial institutions and by managing financial statement audits for financial institutions in accordance with GAAP. I effectively developed and gave a presentation at the California Bankers Association (CBA) that reinforced Grant Thornton as a valuable business partner and resulted in requests to participate in future CBA events.