Tracy Osullivan Email & Phone Number

Jupiter, Fl, Us

Virtual

Responsible for creating, activating, and improving processes that are scalable and promote accountability. Provides business intelligence reporting and analysis that identifies trends, opportunities, or risks to the business. Acts as strategic partner to internal team leaders and responsible for using data and processes to influence action that increases overall productivity and revenue potential. Possesses an intimate understanding of the customer journey and eliminates friction of workflow that hinders the customer journey. Exhibits success in navigating technical fields, connections, data sources, inputs, and outputs of tech stack and develops / encourages workflow that supports seamless connections of platforms including Pardot, Salesforce, etc.

Virtual

* Supported multiple Senior Directors in overall client relationship introductions and management, while also acting as the day-to-day point of contact on accounts. * Exhibited intimate understanding of digital media strategies that support client's marketing / sales objectives. * Executed internal and external calls that facilitated understanding of client's needs to be met / problems to be solved and worked with internal partners to develop campaign potential to exceed those needs. * Responsible for developing ad operations workflow to provide client insights and ROI understandings, executing campaign setup, monitoring progress of campaigns, suggesting optimization potential with internal partners and providing reporting results, insights, and recommendations for campaigns while building trust and relationships with clients. * Advanced proficiency required in Tableau, DCM, Google Analytics, etc.

Winter Park, Fl

Responsible for the overall operations of the Marketing Department and its alignment with partners including Tech, Sales, Finance, and Education. Lead Generation:• Responsible for creation of all lead generation opportunities within the high school market * Hired, trained, and managed team of 10+ Marketers responsible for executing lead generation strategies throughout the US, resulting in consecutive annual goal attainment * Developed all communication strategies utilized in market (presentations, scripts, emails, social, collateral, direct mail, etc.), and analyzed / reported on results for insights and opportunities resulting in increased ROI * Developed data processing workflow improving accuracy and efficiency of data management team * Established lead quality thresholds based on analysis and corresponding CRM workflow to enhance the customer journey * Created a brand awareness marketing strategy for educators nationwide supporting brand trust and long-term lead generation effortsSales Development:• Hired, trained and managed team of SDRs for the High School Outreach Department * Established lead and lag KPIs and coached sellers on behaviors supporting goal attainment * Co-managed an outside call center vendor: developed communication strategies / cadences and analyzed results for strategy adjustments Budget Management • Created annual High School Outreach budget and managed holistic annual marketing budget with VP of Marketing. Reconciled budget monthly with marketing managers and partner departments, utilizing data to identify opportunities for increased ROI and KPI reportingWorkflow and Solutions Management• In collaboration with five peers and Tech team, fully implemented Salesforce CRM into org from initial vendor consultations to full execution, including consultation / creation of entirely custom instance and workflows for multiple sales divisions to enhance the customer journey for each market

Stuart, Florida

* Owned and operated franchise floral business* Updated and implemented marketing and business plans for business* Interviewed, hired and managed all employees* Created floral arrangements for everyday bouquets, weddings, and funerals* Developed favorable relationships with local wholesalers to ensure both best cost for customer and highest return on investment for business* Ensured repeat patronage and broader market reach with effective brand management that encouraged word-of-mouth and referral advertising

Wallkill, New York

* Developed daily lesson plans and comprehensive unit plans based on Gardner's Multiple Intelligences Theory for American History, Economics and Participation in Government classes* Created original rubrics for all assignments and projects used to evaluate students' grasp of curriculum concepts* Utilized effective classroom management skills to minimize behavioral issues, encourage student collaboration with peers, and facilitate understanding of and excitement for content discussed* Communicated with parents regarding their child's strengths, weaknesses, and classroom behavior* Acted as Junior Class Advisor and Teacher Liaison on the Parent Teacher Association organization* Authored and published original curriculum map for grade 11 American History course with select colleagues

Master Of Science, Internet Marketing

Bachelor Of Arts, History/Secondary Education