Tracy Patton Email & Phone Number

Provided strategic and tactical marcom support to nonprofit and mission-driven organizations, working cross-functionally to expand audience reach and deepen engagement and loyalty. Sample client projects have included: • Wrote articles for in-house magazine for Bellevue Club. • Selected and set up a CRM, wrote case studies, developed web and social media content, and engaged community to support advocacy and giving campaigns for urban planning initiative. • Mapped out campaign strategies and developed messaging framework and content for nonprofit provider of social-emotional learning curricula.• Improved communication processes and collaboration to facilitate cross-country collaboration during post-acquisition transition. Helped perform content audit and gap analysis and created content to fill gaps, including sales enablement tools. Helped plan and execute new customer-centric marketing strategy to promote academic integrity and improve student learning across EMEA. • Conducted reporting and analysis for portfolio of grants awarded to media partners by Bill and Melinda Gates Foundation.• Researched and wrote case studies, articles, blog posts, and collateral for tech clients, including Microsoft, Dell, SUSE, and Lenovo.• Helped small nonprofit plan and position annual auction, resulting in best attendance and most money raised of any previous auction.• Worked with marketing director of family business to plan and launch complete rebranding of corporate identity. Deliverables included company’s web site, packaging, and marketing materials. Developed corporate style guide and launched highly successful outreach campaign and county-wide food drive.

Launched online educator community as a strategy to enable meaningful, reciprocal relationships between McGraw Hill and its customers. Promoted best teaching practices and grew community to 23,000 members. Created and executed content strategy and calendar that increased engagement more than 50% in one year and established community as go-to resource for teachers and education leaders. Moderated discussion threads daily and led cross-functional team of 15 community managers to help answer product questions, recruiting per diem consultants as needed. Managed vendor and partner relationships to ensure uptime and continuous improvements for community platform. Engaged key stakeholders to align community strategy and initiatives with broader organizational goals, advocating for members to ensure seamless customer journey and impactful approach to building trust. Helped educators become more effective and efficient at improving student outcomes.

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Non-Degree