Tracy Patton Email & Phone Number

• Provided strategic and tactical marcom support to nonprofit and mission-driven organizations, working cross-functionally to expand audience reach and deepen engagement and loyalty. Sample client projects have included:
• Wrote articles for in-house magazine for Bellevue Club.
• Selected and set up a CRM, wrote case studies, developed web and social media content, and engaged community to support advocacy and giving campaigns for urban planning initiative.
• Mapped out campaign strategies and developed messaging framework and content for nonprofit provider of social-emotional learning curricula.
• Improved communication processes and collaboration to facilitate cross-country collaboration during post-acquisition transition. Helped perform content audit and gap analysis and created content to fill gaps, including.
• Conducted reporting and analysis for portfolio of grants awarded to media partners by Bill and Melinda Gates Foundation.

Launched online educator community as a strategy to enable meaningful, reciprocal relationships between McGraw Hill and its customers. Promoted best teaching practices and grew community to 23,000 members. Created and executed content strategy and calendar that increased engagement more than 50% in one year and established community as go-to resource for.

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Non-Degree