Tracy P. Email & Phone Number

Fort Lauderdale, Fl, Us

Fort Lauderdale, Florida, United States

A boutique Flagler Village wine shop. We offer a hand curated inventory of small production wines focusing on natural, organic, and biodynamic wineries. Create and implement the brand identity, environmental design, marketing plan, content plan, website, email, event and social strategies.

Dallas/Fort Worth Area

Focused on providing marketing services to the entrepreneurs and non-profits. Led fund raising effort with a +500% in giving on North Texas Giving Day year one. Doubled overall funds raised in year two.One-on-one marketing consultingGroup TrainingMarketing Strategy and PlanningContent CreationSocial MediaWeb DesignBrandingEmail

Dallas

Overview: Created and implemented marketing programs to support new sales team. Programs were designed to deliver qualified leads, Worked with CEO to implement lead nurture strategy, content strategy and associated tactics. • Created content and in-bound marketing program to deliver new leads to the sales team• Worked with the agency of record to create VR experiences designed to market innovation to potential clients

Denton, Texas

Beauty Systems Group is the largest distributor of beauty products in North America with over 1000 stores and sales consultants.Grew loyalty program to 1.1 million with a 95.6% scan rateLead customer retention direct mailing with a conversion rate of 32%Developed email marketing strategies with engagement of +5% and purchase levels of +11%Engaged brands in creating stories and events for social media.Created custom project management system that inspired greater accountability and accuracySpearheaded International student competition with an earned media value of $100,000Built the marketing deptartment into a cross-disciplinary team of 25Accountable to VPs of Marketing, Operations, Sales and TechnologyCollaborated with cross-department commitees to implement marketing iniatives throughout the organziationTogether with the VP of Markerting, lead the transition of the professional brand from multiple identies to a single brand.Partnered with manufacturers to build customer brand experiences the surprised and delighted, in-store, on-line and during events

An effort to mobilize diasporas to innovate for social and economic change at home.

Overview: Cultivated a staff of designers and project coordinators. Facilitated workflow for art/print production and delivery. Responsible for clear and easy communication between the design department, production department and the on-site client.Clients included Merrill Lynch – Chicago, CNA Insurance – Chicago, Merrill Lynch – Chicago, Ameritech – Hoffman Estates/Chicago, PriceWaterhouseCoopers – Chicago, Ernst & Young LLP – Dallas

Education record

Education record