Marketing Manager with a main focus on lead generation strategy and process as well as all brand reputation management and social media strategy. In addition, I provided extra support for graphic design, website management, content creation, and other strategic areas that benefited the company from a marketing perspective.

• Marketing Content Strategy, Plan, and Execution• WordPress Website Design and Management,• Email Marketing• Search Engine Optimization (SEO)• Paid Digital Advertising Campaign Management

As the Director of Digital Marketing for U.S. Operations team, I was in charge of managing a group of five team members supporting all U.S. clients by executing email and SMS marketing campaigns as well as database management. Internally, I operated as a project manager, resource manager, execution backup, and liaison between the team and the clients. Client-facing, I functioned as a marketing consultant. The largest client, a major telecommunications company, was local, allowing me to regularly attend their internal marketing meetings and work from their offices as needed.Responsibilities included:• Collaborating with the operations and database teams to provide solutions for clients to improve quality customer service through their customer-base marketing plans• Providing detailed overviews of campaign performance, including key analytics, detailed discovery, and recommendations for future campaigns to improve communications with customers and potential customer, resulting in decreased customer turnover• Presenting to top-level executives internally and externally Together with our creative agency partner, my team was able to increase the Increased the top client’s customer base by 12% and decreased customer turnover by 8% within a 6 month period.

As the Marketing Manager for the Digital CRM Team, I oversaw all transactional communications that were deployed to Verizon Wireless's customer base. Responsibilities Included:• Working with the creative agency to ensure that Verizon Wireless customers were provided with consistent and quality communications from the point of sale throughout their customer lifecycle• Approving final versions of Verizon Wireless’s transactional email and SMS communications, ensuring that all were consistent with the brand standards and guideline, adhered to legal requirements, and provided a high quality, user-friendly, and simple, yet informative, customer journey experience • Monitoring and reporting data analytics, using metrics to further improve communications, enhancing the customer experience• Regularly providing detailed presentations, written and in-person, to senior and executive leadership, providing updates on data metrics and status on projects• Meeting with department heads to ensure all customer communications were kept up-to-date and adhered to standard email marketing and SMS best practicesDuring an overall rebranding and communication audit, I worked with our external creative agency, our internal customer service department, and other internal departments (legal, data, deployment, project management, department heads, etc.) to rebrand and improve customer communications, decreasing customer service call volume directly related to transactional communications by 24% within a 12 month period.

Short-term Projects:Digital Marketing - Lighthouse MarketingMarketing Manager - Force Marketing

As a Media Operations Manager, I executed client digital advertising campaigns being deployed by Moxie Interactive. I worked with advertising publishers and ad networks to execute flawless and successful advertising campaigns using the digital ad deployment platform, Google Doubleclick for Advertisers (DFA) for clients such as Verizon Wireless, L’Oreal, Auto Trader, Chase Bank, Puma, 20th Century Fox, and others. Responsibilities Included:• Managing Moxie’s internal digital operations process and execution, regularly collaborating with the Director of Media Operations, to discuss progress and initiatives• Developing training material and presenting training sessions for the media planning and media operations teams• Functioning as the primary contact for Moxie's sister agencies’ (Zenith Optimedia) digital ad trafficking/advertising campaign deployment needs as well as a liaison with 3rd party vendors (i.e Google Doubleclick (DFP and DFA), Eyewonder, Pointroll, etc.)• Ensuring the financial integrity of all media buys by collaborating with the finance teamIn this role, I was able to drive continuous improvement by identifying ways to streamline internal processes. I succeeded in maintaining healthy internal relationships with Moxie's sister agencies and owning company, Zenith Media Services, a Publicis Groupe Company. In doing so I was able to develop an Internship Program across all Moxie media teams (Atlanta, New York, and L.A.). While at Moxie, I also assisted in the management of an internal integration between the media buying platform and financial tracking software, submitting enhancements and acting as a liaison for agency issues with the external providers.

As a Marketing Manager, I was responsible for all aspects of marketing, advertising, graphic design, and PR for the company. Responsibilities Included:• Meeting with the CEO and CFO on a weekly basis to discuss the marketing plan, priorities, and budget• Planning and executing all internal events and promotions• Researching and planning all external events, including logistics and promotional materials• Writing and distribution of press releases• Evaluation and management of all vendors• Budget planning and maintenance• Implementing a marketing strategy and planning for the company• Digital advertising• Social Media• Print advertising and brand collateral• Website maintenance• Brand management• Email marketing• Internal marketingBeing a department leader, I was also a member of the leadership initiative team, made up of all department heads, which met regularly to plan and discuss overall business initiatives and topics.

As a Senior Digital Campaign Specialist, I implemented and managed digital ad campaigns on weather.com, The Weather Channel mobile app, the desktop app, and cable-integrated campaigns with The Weather Channel for a wide range of clients. My position was not unlike a project manager in that all campaigns were managed full-cycle, starting with the RFP stage, then implementing the technical aspects, monitoring performance and providing optimization recommendations, and finally, completing the billing, invoicing, and reconciliation process. Responsibilities Included:• Approving insertion orders (IOs) of digital ad media buys after full review alongside the legal team and entering the details into the ad serving system• Testing the JavaScript or HTML code, reviewing the graphic-rendering, and ensuring the graphic integrity of the digital ads to ensure functionality as intended, as well as adherence to company legal regulations• Troubleshooting any errors in coding and detecting any malicious content• Implementing the code on weather.com or other platform using ad serving platforms• Continually analyzing the performance of the campaigns using data analytics to assist with providing campaign optimization recommendations or additional campaign opportunities in an attempt to recover any missing projected revenue, identifying potential revenue generation opportunities, and/or improve the overall success of the campaigns• Onboarding and training new campaign specialists of all levels• Working with senior management on department improvement projects and other initiativesBeing effective at managing an overall average of $3 million in total revenue per month, I was able to increase revenue for the company by 12% from my clients. As a senior leader, I led projects that improved client service, processes, and overall metrics, and was a key leader in the implementation of the department’s custom-built CRM tool, partnering with Microsoft/Tribridge.

As a Digital Media Strategist, I conducted market research and target audience research on behalf of the agency for the purpose of presenting to clients recommendations and integrity of maintaining expertise in the field. My role also planned media buys for clients and participated in the contract negotiation with media networks and publishers. This role could also be considered an industry expert consultant.My Responsibilities:• Consistently monitoring industry trends and website statistics in order to provide data and statistics as well as media recommendations to the internal media directors and clients• Regularly attending and presenting at client meetings to executive leaders• Conducting internal meetings to keep other colleagues abreast of industry trends and insights• Attending each week's ad traffic meeting to ensure ongoing knowledge of each existing client and any new clients in the onboarding processI was effective at earning my "expert" title of the company through my detail-oriented work, organization skills, and drive to learn and stay informed.

At CareerBuilder, I held two positions during my tenure. I began as a technical account manager, known as a website support specialist for over 200 national clients and accounted for over 8 million dollars of revenue for the company. In this role, I trained clients on the full use of CareerBuilder's website to ensure maximized use of CareerBuilder's website and database. I completed quarterly account reviews for each client, which included evaluating the client’s job results, an industry comparison, and existing percentage of integration between their Applicant Tracking System (ATS) and CareerBuilder.com. With my expertise of the industry, the company, and database technology, I was known to the clients as their dedicated contact and aided them in hiring quality employees and establishing and maintaining a strong brand identity for prospective candidates. I was often recognized for my ability to go above and beyond, including traveling nationally to provide on-site support and was able to assist in the increase of revenue of my clients with CareerBuilder.com by 6-8% average per quarter. I was also recognized as being successful at attaining full technology integration with many clients and awarded Account Manager of the Month on several occasions.After a year in this position, I was asked to assist in creating a new department which supported a new premium branding product. I helped choose and train a team of 5-8 employees to design and code premium job branding "skins", which provided the clients with their own branded job pages (replacing the standard CareerBuilder-branded pages). In this role, I used the knowledge gained from The University of Alabama in graphic design and web development, using Adobe Photoshop and Dreamweaver to design layouts. This product proved very successful and was eventually outsourced to a team in India, which I provided training and support for as I transitioned back into my account management role.