Tracy Pleasants Email & Phone Number

Dunedin, Otago, New Zealand

Dunedin, Otago, New Zealand

Dunedin

In this role I am responsible for:Developing annual marketing plans including digital land website strategiesExecuting all marketing and communications across 13 branchesDeveloping and maintaining the brand guideCommissioned and managed the development of a new websiteResponsibility for developing the annual budget and monthly reconciliation of budgetResponsibility for developing and measuring relevant KPIsAnalysing all marketing campaign results Developing agency and supplier relationships Providing reporting on all marketing activity to Foleys Leadership Team and BoardManaging and executing all company-wide internal communicationsContinuously improving and amending the customer journeyManaging a range of internal stakeholders including Human Resources, IT and Health and Safety

Palmerston North

This role was responsible for marketing the University to attract students working alongside our recruitment team and Colleges. It was a hugely varied role with five direct reports based in Palmerston North, Wellington and Auckland.I was the primary daily point of contact for the creative agency and for ensuring absolute consistency of University branding across all brand touch points. The marketing team in addition to managing the branding campaigns, social media and direct marketing also managed individual marketing campaigns for Colleges, Schools, Departments and teams. Being able to influence and effectively communicate were absolutely integral to my success in this role.

Overall product responsibility for the Hold Service, Redirection Service and a free online service called changemyaddress.co.nz. Also responsible for two online direct mail solutions MailBase and Send a Card.

Bphed, Bcom, Marketing, Hr Management

Education record