Tracy Reader, Mcim Email and Phone Number
Tracy Reader, Mcim work email
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Tracy Reader, Mcim personal email
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I am an experienced marketing and public relations professional with a solid background in external and internal communications for the health, lifestyle, technology, sport, food, retail, charity and public sectors. My specialism is copywriting.My skills include B2B and B2C digital and traditional marketing, PR, stakeholder engagement, web development, media relations, social media, email marketing, copywriting, design, project, budget and team management. I have run my own brand marketing agency for many years so have experience of leading the pitching process and ensuring the profitability of client accounts.Career Highlights:• Masai Mara (B2C/Luxury Lifestyle): Developed new content for the Masia Mara website. Achieved 15% uplift in web traffic and conversion rates increased by 36%.• NHS (Public sector/Health): Led the communications and public consultation programme for a major change programme in the NHS which ultimately helped to achieve planning permission for a new health centre in Kingston-upon-Thames.• Yours2Share (luxury lifestyle): Delivered a marketing and public relations strategy for a website helping people to share valuable assets. Achieved positive coverage in the Sunday times and other national titles and lifestyle magazines.• BBC Technology (B2B/Technology): Launched a new website, ran the e-marketing strategy and developed email campaigns, presentations and speeches to support the CEO and sales team. • Passageways (B2B/Technology): Managed the marketing strategy for a software business selling board portals. Developed new key messages, wrote attention-grabbing copy and managed the design of high-impact marketing materials which led to increased sales.• Macmillan Cancer Support (B2B/Charity): Delivered strategic communications and stakeholder engagement to support change in a London cancer care system. Included press releases, web content and emails.• British Naturism (B2C/Lifestyle): Created a new strategy to improve membership retention and acquisition. Designed a new logo and launch a new event initiative.• Marlow Rowing Club (B2C/Sport): Project managed the creation of www.marlowrowingclub.org.uk• You Food (B2C/Food): Developed and managed a website, published e-newsletters and social media campaigns for local food businesses. • Budgens Supermarkets (B2C/Food): Organised promotional events for store launches and refurbishments. Based in the South-East and available at short notice, I am receptive to contract, interim and permanent roles with options for flexible working.
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Sales NegotiatorHilton King & LockeGerrards Cross, Gb
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Writer & Content DirectorWise Words Nov 2024 - PresentBeaconsfield, England, United KingdomWise Words has been set up to take the stress out of writing content for the digital world in which we now live. I use my experience from copywriting for over 50 different businesses to produce clear, concise content for a multitude of platforms. With a background in public relations and marketing spanning nearly 30 years, I use my skills and knowledge to create inspiring copy for websites, social media, articles, press releases, brochures, case studies, blogs and emails. -
Co-Founder / Communications Director - Marketing, Pr, Web, Social, Team LeadershipMarketing Mechanics Uk Jun 2014 - Nov 2024LondonDeveloping strategic marketing and public relations plans. Leading accounts and writing compelling content that raises awareness of clients brands through websites, press releases and social media.Marketing Mechanics is an integrated brand marketing agency using remote teams to deliver strategic communications plans predominantly in health, charity, sport and technology. In this role, I use my network of creative and technical specialists to deliver services including websites, social media and public relations.I worked directly with clients to create the strategy and manage teams of experts to provide businesses with affordable and effective marketing and public relations services. Over the years I have helped around 30 clients and managed budgets up to £50,000.Key contracts / accomplishments have included:- Delivered communications to support health service changes for West London NHS Trust, including a new website, social media and press articles.- Raised awareness of a medical consultancy firm supporting pharmaceutical and life science clients.- Managed member aquisition and retention for a lifestyle brand.- Project managed the development of a new website: for marlowrowingclub.org.uk- Created internal and external communications campaigns to support the delivery of new cancer care services being provided by Imperial College Hospital Trust.- Achieved interviews with the FT and The Economist for an IT consultancy firm following the creation of new messaging and a focused media campaign using socials to engage journalists.- Secured coverage in the Sunday Times for an internet start-up (Yours to Share). -
Consultant - Digital Marketing + Pr Strategy, Copywriting, EventsHeart Of Business Jan 2018 - Sep 2019Buckinghamshire, England, United KingdomAt Heart of Business, I worked with a team of specialist business consultants delivering cost-effective and successful public relations and marketing activities for B2B clients. We also ran educational networking events to help business owners to improve communications, financial planning and team management. -
Account Manager - Marketing Strategy, Web Development, Team LeadershipMetone Creative Oct 2016 - May 2018Chalfont St PeterLocal design agency delivering printed and digital communications. In this role I led multiple projects and succeeded in winning new clients in the health, pharmaceutical, lifestyle and professional services sectors. I was also responsible for developing the team of designers and project managers, so I used personality profiling to re-define roles and responsibilities, recruited new team members and improved team cohesion. -
Communications Consultant, Public Affairs, Marketing, Pr, StrategyNhs Jul 2009 - Sep 2014Kingston-Upon-ThamesWorking in partnership with NHS Kingston CCG (formerly the PCT) and Kingston Borough Council I led communications and public relations activities for the Surbiton Hospital site redevelopment programme. This involved managing stakeholder communications and developing a public consultation strategy to enable the NHS to better utilise a valuable area of public sector real estate. In delivering the plan, I liaised with multiple stakeholders across the NHS, local council, tertiary care services, the media and the local community; and ran events chaired by the local MP, Sir Edward Davey. The programme resulted in new health and education facilities being built on the Surbiton Hospital site.Throughout the project, I managed all project communications - including developing, analysing and reporting the official public consultation questionnaire and results - and writing the Consultation Statement that was submitted as part of the planning application. I continued to work on the project throughout the building phases and produced the Guide to Services for the Health Centre when it opened. Subsequently, I supported Kingston CCG (Clinical Commissioning Group) on 2 other projects; one involving GP patient engagement and another focused on improving the provision of elderly care at home. -
Co-Founder / Sales & Marketing Director - Magazine Production, Web, Social MediaYou Food Sep 2008 - Dec 2013South BuckinghamshireYou Food was set up to raise awareness of small, local food businesses and started as a free through the letterbox magazine before becoming an online portal. Ran the business with my husband and worked on sales and marketing, attracting many business as customers and a huge following of local consumers. -
Communications Consultant - Marketing, Pr, Blog Writing, Media CoverageThe Publicity Network Jul 2006 - Jun 2009Denham, BucksThe Publicity Network was set up to provide the full range of marketing, public relations and communications services to small businesses unable to afford a large expensive agency.The network provided experienced communication professionals delivering print and digital marketing, public relations and design services. I managed the teams of specialists who were based at home or in low-cost offices to deliver tailored marketing plans and publicity campaigns without the high costs associated with traditional agencies.Clients were predominantly small businesses in the retail, hospitality and lifestyle sectors and activities included press campaigns, community relations, printed collateral, website development, digital marketing and events.Key contracts and achievements included:- achieving coverage in the Sunday Times for an internet start-up- supporting Liberty Media by preparing print and digital marketing materials for a key trade show- promoting dozens of local food businesses via an local community magazine and website- creating a new website for a children's nursery school.
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Marketing Communications Manager - Web Development, Newsletters, Media CoverageBbc Apr 2000 - Jun 2006London, United KingdomWhilst at the BBC, I managed the creation and development of marketing and advertising materials across various mediums to support the achievement of BBC Technology's business and marketing objectives. I also project managed the development of a new website to promote the services of BBC Technology as a new start-up BBC commercial company.My responsibility was to increase target audience awareness of BBC Technology’s products and services both within the BBC and with external broadcast and media companies. This included producing newsletters, sales leaflets, promotional videos and managing relationships with key journalists.Subsequently led the creation and development of marketing materials for a new media management software across all mediums to support the goals of Siemens Business Services when they took over as the BBC's technology service provider. -
Public Relations Account Executive - Press Releases, Media Coverage, EventsDarwall Smith Associates Apr 1997 - Apr 1999Worked as an Account Executive for clients including Budgens Supermarkets, VideoPlus and Tricky Puzzles.
Tracy Reader, Mcim Skills
Tracy Reader, Mcim Education Details
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Psychological Sciences -
Public Relations -
Communication Studies, English, Sociology -
Corfe Hills Upper SchoolGcses - 8 Grade B, 2 Grade C -
Psychological Science
Frequently Asked Questions about Tracy Reader, Mcim
What company does Tracy Reader, Mcim work for?
Tracy Reader, Mcim works for Hilton King & Locke
What is Tracy Reader, Mcim's role at the current company?
Tracy Reader, Mcim's current role is Sales Negotiator.
What is Tracy Reader, Mcim's email address?
Tracy Reader, Mcim's email address is tr****@****ork.com
What is Tracy Reader, Mcim's direct phone number?
Tracy Reader, Mcim's direct phone number is 4479613*****
What schools did Tracy Reader, Mcim attend?
Tracy Reader, Mcim attended Brunel University London, Bournemouth University, Bournemouth And Poole College, Corfe Hills Upper School, Brunel University London.
What are some of Tracy Reader, Mcim's interests?
Tracy Reader, Mcim has interest in Health.
What skills is Tracy Reader, Mcim known for?
Tracy Reader, Mcim has skills like Marketing Communications, Strategic Communications, Marketing Strategy, Media Relations, Social Media, Public Relations, Digital Marketing, Marketing, Copywriting, Online Marketing, Advertising, Publicity.
Who are Tracy Reader, Mcim's colleagues?
Tracy Reader, Mcim's colleagues are Ciara Evans, James Fox, Arnie Richardson, Mark Prieg, Kendal Spencer, Kyle Hollingsworth, Jenny L Hall Marla.
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