Tracy Robertson Email & Phone Number

Atlanta, Ga, Us

Dallas, Tx, Us

Responsible for driving and overseeing the organization’s digital transformation and associated digital strategic initiatives that enable the organization to leverage digital technologies to improve operations, processes, products, services and overall internal and external customer experience. Driving a large-scale cultural transformation within the digital organization.Strategy: Developed, socialized, and gained stakeholder and executive buy-in to fund and operationalize a digital transformation strategy. The strategy includes voice of customer and organization, market analysis, technology assessments, data strategy, application strategy, communication and change management plans. Talent/Team: Designed a new organization to support the approved enterprise strategy. Recruited a new leadership team to support the required changes necessary to transform the organization in the following areas: Established a PMO office, established an enterprise architecture practice, hired new leaders for digital strategy and product development, ERPs, M&A, data strategy & engineering, application engineering and DevSecOps. Data Strategy: Developed, and currently operationalizing, a new data strategy, including moving from an on-premises to cloud environment. Establishing a data lake and data warehouse, with associated data schemas across multiple P&Ls to support the organizations advanced analytics use cases. Sales/Marketing: Implementing an out-of-the box CRM across the organization in support of a company-wide sales transformation. Integrating a marketing tech stack to support marketing and customer experience to drive business growth. Change Management: Leading change management efforts to drive significant improvements in processes, systems, and organizational culture.

Kalamazoo, Mi, Us

Lead the organization’s new centralized team responsible for building and operationalizing a common digital framework that enables speed and agility in developing global, enterprise-wide digital solutions. This includes building, architecting, enabling, and managing scalable frameworks, technology blocks and processes across a wide range of digital capabilities. My team and I lead digital strategy, partnerships, cloud, connectivity and applications, data intelligence (engineering, science and analytics), product security and privacy, DevSecOps and digital product development for commercialization. Strategy: Built Stryker’s first enterprise-wide digital strategy. Developed a supporting digital ambition, roadmaps, a supporting organizational structure and resource plan to support the strategy.Partnerships: Strategically selected and manage an ecosystem of partners (healthcare systems, academia, technical, etc.) to support, and accelerate, the digital strategy and associated use cases. Cloud Management & Services: Architected and engineered services to support a hybrid cloud environment, including services, processes, and governance, including harmonizing clouds from M&As. Product Security & Privacy: Built, and currently operationalizing, a product security & privacy strategy, with enterprise-wide governance and compliance procedures. Designing product by design and product lifecycle management procedures for 9 BUs. Incorporating a full tech stack to support the entire program. Data Intelligence: Built, and currently operationalizing, a data intelligence strategy to support developing outcomes-based (financial, clinical and operation) products for customers. Resourcing a full team of data engineers, scientists, and analysts to support the strategy.

Roswell, Ga, Us

After initial Voice of Customer and KCP capability assessment and readiness, built a global strategy to support the organization’s Customer Experience (CX), Digital and Social Selling Transformation. Designed an organizational structure and recruited new talent to support the strategy. The KCP customer experience team worked in an agile, "start-up" fashion, designing and infusing new capabilities across the organization. During my time, I've led a high-performing team in the strategy, development and delivery of: Customer Experience (CX): Designed a CX strategy and organizational structure from the ground up. Built customer journey maps and identified “Moments that Matter” for KCP customers. Built cross-functional SWAT teams to develop and operationalize the supporting infrastructure required to deliver an ideal end-to-end customer experience.Customer 360: Created a big data strategy, to transform the organization into a predictive enterprise utilizing data to drive an enhanced customer experience, drive profitable growth and increase productivity. Integrating all data systems and sources into “one source of the truth” to drive a 360 view of the customer with meaningful and actionable insights.eCommerce: Developed an end-to-end global eCommerce strategy. Recruited and onboarded new talent in all regions. Designed functional plan and change management requirements to operationalize eCommerce across the business. Online business has resulted in high, double-digit growth year-over-year. SEO & Content: Developed an updated SEO and content strategy for UX/UI, editorial and product content for online and offline content. Digital Ecosystem: Designed a mobile and UX centered strategy to support the build and launch of a new global website and customer portal. Hired product managers to build, lead and deploy the strategy as well as manage a road-map of incremental feature launches based on customer needs.

Boston, Ma, Us

I provide thought leadership and subject matter expertise in product development, commercialization practices, and digital transformation for GE business units globally with success driving positive organizational change and revenue growth. Providing advice and counsel to executive leadership on growth strategies across multiple GE industries and customer segments has resulted not just in earning their trust and respect but also a series of promotions during my continued tenure in the GE system. Focused on building cohesive, high-performance teams, I infuse a spirit of teamwork and collaboration that drive the development of marketing and sales transformation strategies. Together we have effectively generated positive brand awareness, enhanced customer engagements, and increased pipelines/orders. Key achievements include: Drive GE’s Commercial & Customer Digital Transformation. Member of a mission-based team responsible for delivering significant revenue growth and $200MM in productivity savings across the business. Streamlined the new product introduction (NPI) process that increased time-to-market by approximately 40% and reduced internal milestone reviews by 50%. Utilized and implemented agile methodologies throughout process.Led a team of product marketers that commercialized 160+ product, software, and system NPIs globally contributing $100MM+ in revenue. Process adopted across GE and considered a company best practice. Initiated, Designed & Operationalized a New Revenue Marketing Framework. Demonstrated Y/Y growth delivering a $200MM leads pipeline and boosted the “win orders” rate 15%. Within 5 Years, delivered over 400 Apps resulting in a simplified sales process and accelerating the customer decision-making process. Reduced $2MM in annual cost by eliminating the need for on-site equipment demos.

Boulogne-Billancourt, Île-De-France, Fr

Boulogne-Billancourt, Île-De-France, Fr

Chicago, Illinois, Us

At Harris, I served as a key player on the organization’s executive leadership team where I effectively strengthened customer relationships that resulted in the development of new offerings and product portfolio repositioning. I led the global marketing team in the development, planning, and execution of the strategy, brand development, positioning/repositioning, go-to-market planning, marketing campaigns, communications, and media strategy across multiple international channels and regions.Leading change, I restructured the Inside Customer Support Team entailing building the pipeline with new qualified leads and converting inside telesales data to the outbound sales team. I reorganized and implemented the marketing and communication teams from sales support roles into strategic functions driving increased growth while supporting the repositioning of the firm and maintaining new product development requirements in alignment with customer needs. Key achievements include: Developed and Implemented a Global CEO Client Advisory Board (CAB) Program: Established strategy and partnered with CEO ensuring a smooth campaign promotion and execute. Developed 18 different CABs with 200+ customers improving customer relationships and the development of new offerings. Planned and Executed a Global Rebranding Initiative: Implemented an attitude and awareness study, conducted competitive analysis identifying brand gaps, oversaw rebranding/repositioning strategy with a functional work-scope and timeline that included identity, image, positioning and messaging. Implemented a Marketing Automation System (MAS) integrating it Salesforce.com, and developed and launched processes and training to drive marketing campaign effectiveness. Used analytics to drive more targeted campaigns and growth initiatives.

Progressively promoted from manager to senior leadership roles, I helped build this start-up network and managed communication company grow from $150MM to $1.5B in revenues, 200 to 2,500 employees, and transition it from a private to public organization. Serving as a primary point of contact for all internal/external communications, I created go-to-market plans and spearheaded marketing activities that generated quality leads, built brand awareness, and increased product adoption. I recruited, managed and mentored a highly engaged team of 5 managers with accountability for over 40 teammates. I shaped and drove the development and execution of product marketing, marketing communications, field marketing, database marketing and outbound telesales from scratch including all processes and procedures. Key achievements include: Created the Marketing Department Infrastructure: Stood up the marketing department from origin – planned framework, initiated and improved processes, and built a productive team. Spearheaded Customer Engagement Strategy: Developed an award-winning Voice of Customer (VOC) Program with customer preferences survey and NPS process.Directed Integration of Corporate Marketing Team in a merger of two businesses into one brand while taking the company public leading to a newly formed $1.5B company. Drove Flawless Rebranding Initiative: Following merger, redesigned and rebranded corporate identity including steering positioning and messaging to external brand image.Developed Inside Sales Team: Supported sales organization in building pipeline with qualified leads. Developed Customer Educational Webinar Program: Consistently achieved 100+ customer attendance a month with 50% average lead generation and an average of $500K in new business annually. Received American Marketing Association's "Marketer of the Year"

Mba

Mini-Mba Social Media, Mini-Mba Social Media