Tracy Boyd Email & Phone Number

Tennessee

Columbia, Tennessee

Sales representative for southeast division of Nelson Wholesale Service, a leading distributor of animal health, pet food and lawn & garden products. Territory includes Tennessee, North Alabama and Northern Mississippi.

Columbia, Tennessee

Performed territory route sales and worked with key distributor sales reps to increase Manna Pro's brand presence at the dealer level. Territory included Tennessee and Mississippi. Conducted product training seminars, attended distributor trade shows and sold a wide variety of products and promotions for leading animal health manufacturer.

Columbia, Tennessee

• Promoted to Regional Manager with expanded territory including Kentucky, Indiana, Illinois, Ohio, Michigan and western Pennsylvania.
• Managed three sales associates positioned throughout my territory.
• 2016 East Team Salesperson of the Year
• Led team to an 11 percent year-over-year territory growth in 2017.
• Conducted ride-alongs with distributor sales reps. and represented the company at distributor trade shows hosted by Bradley-Caldwell International, Tennessee Farmers Co-op, MWI Animal Health, Central Indiana Seed Co..

Columbia, Tennessee

• Sold 200+ products for leading animal health and nutrition company to independent feed and farm stores throughout Tennessee, Alabama and Mississippi.
• Focused on nine strategic product categories: Poultry, Specialty Milk, Goat/Mini Pig, Pet Specialty, Equine Treats, Barn & Stable, Equine Supplements, Fly Control, and Wound/Skin/Liniments.
• Promoted seasonal packages and grew Pro Dealer network through expanding product mix at the dealer level.
• Provided merchandising, product training and customer seminars at the dealer/distributor and chain levels.

Lewisburg, Tennessee

• Top executive for the official breed registry of the Tennessee Walking Horse.
• Managed day-to-day operations of the 501(c)(3) non-profit organization.
• Led staff of eight full-time employees.
• Served as breed registrar, providing services to more than 7,000 members.
• Developed annual operating budget of approximately one million dollars in concert with Administrative/Fiscal Committee.
• Oversaw publication of monthly Voice Magazine, the official breed journal.

Franklin, Tennessee

• Specialized in storm restoration roofing, siding and gutter work.
• Duties included sales, scheduling, crew management, bidding, and working with insurance companies and adjusters.
• Provided project follow-up to ensure homeowner satisfaction.

Shelbyville, Tennessee

• Oversaw management and care of world-class stallions, broodmares, yearlings and weanlings for leading industry breeding farm.
• Generated farm income through sale of stud fees and assisted mare owners with breeding decisions.
• Maintained accurate breeding and health records on more than 700 horses annually.
• Developed promotional and advertising strategies to increase sales.
• Coordinated development and launch of new farm website in 2011.

Shelbyville, Tennessee

• Oversaw purchasing of equine-related products for large tack retailer.
• Worked with vendors to make product selections and negotiated best pricing and terms.
• Maintained inventory control measures and ensured proper profit margins were met on each item.
• Processed vendor invoices to ensure accurate billing and delivery of goods.
• Assisted in the production of annual and holiday catalogs.

Shelbyville, Tennessee

• Sold and executed stallion breeding contracts to broodmare owners for industry’s premier breeding facility.
• Advised mare owners on stallion selection.
• Promoted the farm and its stallions with a multi-channel approach, including print advertising, farm website, promotional display booth, promotional video and farm-sponsored seminar.
• Generated top-line revenue through stud fee sales.

Lewisburg, Tennessee

• Assisted executive director in a variety of roles for non-profit association.
• Served as staff liaison to a variety of operating divisions, including the owners/exhibitors committee and the administrative/fiscal/audit committee.
• Represented the association on five promotional trips to Germany, participated in two reverse-trade missions to Mexico and promoted the Tennessee Walking Horse at Equitana USA on multiple occasions.
• Wrote press releases for the association, as well as a monthly staff newsletter and a bi-annual German-member newsletter.

Shelbyville, Tennessee

• Sold advertising and provided editorial coverage of horse shows and other equine-related events for weekly publication.