Tracy Cook Email and Phone Number
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Seasoned, accomplished and personable marketing professional in digital marketing, webcast production, lead generation, product marketing, etc. My broad, yet in-depth, experience provides unique insight, knowledge and usefulness to any team. Enjoy working with others to deliver outstanding programs!SKILLSWebcast Production & Promotion Demand GenerationCampaign OptimizationDigital Marketing & AdvertisingProduct MarketingGo-to-Market Planning & ImplementationWorldwide Product LaunchesMarketing CommunicationsCompetitive/Market Research & Analysis EDUCATIONMBA, Marketing and International Studies optionsLoyola Marymount University, Los AngelesBeta Gamma Sigma Bachelor of ScienceBusiness Administration, Finance optionCalifornia State University, NorthridgeEXPERIENCE1105 Media; Woodland Hills, CADecember 2004 to August 2021 Director, Client Services & Webcast Production Director, Lead Generation & Webcast Production Director of Marketing Metapa Inc.; Sherman Oaks, CAMarch 2003 to November 2004 Director of Marketing & OperationsSimi Valley Chamber of Commerce; Simi Valley, CASeptember 2001 to March 2003 CEO & Director of OperationsCandle Corporation (now IBM); El Segundo, CA; 1985-2000 Advisory Product Marketing Manager Senior Product Manager Manager, Marketing Systems and Research Marketing Manager Associate Marketing ManagerSUMMARY• Responsible for webcast production department that built, optimized, promoted and managed more than 2,200 webcasts for companies of all size and verticals. • Provided guidance to hundreds of clients to ensure webcast programs met client’s messaging and lead goals. • Planned and executed integrated marketing programs for clients using 1105 resources, such as webcasts, digital advertising, newsletters, social media, email blasts, print, etc. • Optimized webcast and syndication lead delivery programs to maximize lead generation• Responsible from a product marketing perspective for more than 25 IT products and services offerings in the mainframe, middleware space and data warehousing spaces; also responsible for two IT magazines.• Delivered worldwide launches of new product and new release offerings on an ongoing basis.• Developed and implemented comprehensive marketing plans, including market, customer and competitive analysis; marketing strategy and objectives; target market, positioning, value statements, key messages; pricing and detailed promotion plans.• Built media kits, collateral and promotional materials.• Worked closely with internal and external clients.
1105 Media
View- Website:
- 1105media.com
- Employees:
- 288
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Director, Client Services And Webcast Production; Online Marketing Director1105 MediaEugene, Or, Us
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Manager, Client ServicesTruth In It Sep 2021 - PresentDedham, Ma, Us• Development, coordination and implementation of marketing strategy and messaging• Uncovering new business opportunities and managing client relations• Understanding client needs and offering solutions, support & guidance• Client acquisition, retention, lead generation and prospect management -
Director, Client Services & Webcast Production; Online Marketing Director1105 Media Dec 2004 - Aug 2021Woodland Hills, California, Us• Worked closely with clients to ensure successful webcasts and other demand generation programs meet their messaging and lead goals. • Extensive experience in all aspects of webcast production – leading kick-off calls, dry runs, pre- and post-webcast meetings, optimizing registration pages and promotions, managing and moderating events, analyzing results and delivering lead reports, etc. Responsible for 200 webcasts per year.• Created and managed lead generation programs for high tech clients using marketing resources like webcasts, digital advertising, newsletters, social media, email blasts, print, etc. • Executed lead generation programs including building registration pages and developing promotions to generate leads, analyzing results, and making recommendations to optimize client results.• Advised sales force on client lead generation programs to optimize results and ensure qualified leads are delivered. • Responsible for media kits, associated collateral, and advertising materials.• Responsible for building and negotiating partner relationships.
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Director Of Marketing & OperationsMetapa 2003 - 2004• Developed and implemented product marketing plan, including positioning, messaging, competitive and market analysis.• Designed and implemented all aspects of integrated marketing programs including press and analysts activities, tradeshows, web site, on-line advertising, email sponsorships, and Google advertising. Led outside agencies as necessary.• Developed collateral and sales support materials.• Responsible for the day-to-day operations of human resources, payroll, facilities, and accounting.• Managed company merger from marketing, operational, and human resource perspective.
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Coo, Director Of OperationsSimi Valley Chamber Of Commerce 2001 - 2003
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Advisory+ Product Marketing ManagerCandle Corporation (Acquired By Ibm) Jan 1989 - May 2000• Successfully launched and grew a wide variety of enterprise software products and services.• Led worldwide marketing teams and developed integrated marketing campaigns, including online programs, lead generation campaigns, tradeshows, seminars, collateral, press and analyst activities, advertising, teleconferences, direct mail.• Responsible for developing Go-to-Market and Campaign Plans, including positioning, marketing strategy, market mix, value statements, campaign objectives, messages, activities, budget, etc.• Developed and performed field and new hire training.• Developed sales tool kits for internal sales force and partners.• Successfully integrated and managed acquired products from a marketing perspective.
Tracy Cook Skills
Tracy Cook Education Details
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Loyola Marymount UniversityMarketing & International Studies -
California State University, NorthridgeBusiness - Finance Option
Frequently Asked Questions about Tracy Cook
What company does Tracy Cook work for?
Tracy Cook works for 1105 Media
What is Tracy Cook's role at the current company?
Tracy Cook's current role is Director, Client Services and Webcast Production; Online Marketing Director.
What is Tracy Cook's email address?
Tracy Cook's email address is tr****@****hoo.com
What is Tracy Cook's direct phone number?
Tracy Cook's direct phone number is 180540*****
What schools did Tracy Cook attend?
Tracy Cook attended Loyola Marymount University, California State University, Northridge.
What skills is Tracy Cook known for?
Tracy Cook has skills like Product Marketing, Product Management, Online Advertising, Marketing Communications, Online Marketing, Marketing, Competitive Analysis, Lead Generation, Advertising, Management, Product Development, Program Management.
Who are Tracy Cook's colleagues?
Tracy Cook's colleagues are Jacqueline Innocenzi, Megan Murphy, Michug Tumurbaatar, Shayan Bahari, Ani Mos, 黃書樂, Ken Crites.
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