Tracy Cook Email & Phone Number

Eugene, Or, Us

Dedham, Ma, Us

• Development, coordination and implementation of marketing strategy and messaging• Uncovering new business opportunities and managing client relations• Understanding client needs and offering solutions, support & guidance• Client acquisition, retention, lead generation and prospect management

Woodland Hills, California, Us

• Worked closely with clients to ensure successful webcasts and other demand generation programs meet their messaging and lead goals. • Extensive experience in all aspects of webcast production – leading kick-off calls, dry runs, pre- and post-webcast meetings, optimizing registration pages and promotions, managing and moderating events, analyzing results and delivering lead reports, etc. Responsible for 200 webcasts per year.• Created and managed lead generation programs for high tech clients using marketing resources like webcasts, digital advertising, newsletters, social media, email blasts, print, etc. • Executed lead generation programs including building registration pages and developing promotions to generate leads, analyzing results, and making recommendations to optimize client results.• Advised sales force on client lead generation programs to optimize results and ensure qualified leads are delivered. • Responsible for media kits, associated collateral, and advertising materials.• Responsible for building and negotiating partner relationships.

• Developed and implemented product marketing plan, including positioning, messaging, competitive and market analysis.• Designed and implemented all aspects of integrated marketing programs including press and analysts activities, tradeshows, web site, on-line advertising, email sponsorships, and Google advertising. Led outside agencies as necessary.• Developed collateral and sales support materials.• Responsible for the day-to-day operations of human resources, payroll, facilities, and accounting.• Managed company merger from marketing, operational, and human resource perspective.

• Successfully launched and grew a wide variety of enterprise software products and services.• Led worldwide marketing teams and developed integrated marketing campaigns, including online programs, lead generation campaigns, tradeshows, seminars, collateral, press and analyst activities, advertising, teleconferences, direct mail.• Responsible for developing Go-to-Market and Campaign Plans, including positioning, marketing strategy, market mix, value statements, campaign objectives, messages, activities, budget, etc.• Developed and performed field and new hire training.• Developed sales tool kits for internal sales force and partners.• Successfully integrated and managed acquired products from a marketing perspective.

Master Of Business Administration - Mba, Marketing & International Studies

Bs, Business - Finance Option