Tracy Hansen

Tracy Hansen Email and Phone Number

Global Growth Lead Lab Solutions SDIS @ Straumann Group
Basel, BS, CH
Tracy Hansen's Location
Cambridge, Massachusetts, United States, United States
Tracy Hansen's Contact Details
About Tracy Hansen

SALES EXECUTIVE ----> PRODUCT LEADER driving growth 30% YOY in medtech industry.I bring a unique point of view to product management thanks to my 7 years in sales, which gives me firsthand knowledge of what makes and breaks product launches - what customers value - and what really motivates sales people.I lead with positivity through understanding and connecting with others, because great work is achieved together. Some key accomplishments with some phenomenal teams: - Drove revenue growth of ~30% YOY in ICU/OR medtech segment by increasing mindshare and empowering 26-person direct US/UK salesforce and 50 international distribution partners.- Led 100% of the medical device product development and launch process: - Developed gamechanging next gen medical device from the ground up: completing 80+ hours of market research to determine and hone user needs, product requirements, and roadmap, teaming with engineering to decide on each aspect of the hardware and software, iterating each prototype based on customer feedback - Launched 15+ products (capital equipment, consumables and software updates) developing Go-to-Market Strategy, product positioning and messaging, advertising, education and communication, training global sales teams

Tracy Hansen's Current Company Details
Straumann Group

Straumann Group

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Global Growth Lead Lab Solutions SDIS
Basel, BS, CH
Employees:
9946
Tracy Hansen Work Experience Details
  • Straumann Group
    Global Growth Lead Lab Solutions Sdis
    Straumann Group
    Basel, Bs, Ch
  • Belmont Medical Technologies
    Global Product Manager
    Belmont Medical Technologies Jul 2018 - Present
    Billerica, Massachusetts, Us
    As the first product manager at Belmont, I manage the temperature management product line including two products for the intensive care unit (CritiCool and the more neonatology focused CritiCool MINI) and one product for the operating room (Allon). Each system includes a capital equipment component and a disposable component, with some sold as capital and others sold as part of a consumption model.Key Accomplishments:- Serving as VOC to determine product roadmap including design of next generation devices from ideation stage, as well as evolution of current products, using agile approach- Relaunched CritiCool (2019), Allon (2020) and CritiCool MINI (2021) globally, working closely with operations and R&D on the product updates, creating incentive programs, marketing campaigns and 40+ sales tools, and training the US sales team and the ~40 distributor partners in person and virtually -Revamped go to market strategy, rethinking pricing, commission structions, usage agreements, and the sales demonstration process-Guided complete redesign of the Belmont brand and the new Belmont website as key contributor -Interviewed over 40 clinicians to guide next gen product development and hand picked key opinion leaders for consistent product feedback-Navigated remote selling, developing new ways of piquing interest and engaging customers virtually with sales education through videos, remote presentations, email templates, and marketing campaigns.
  • The Inspired Product Leader Executive Network
    Executive Committee Member
    The Inspired Product Leader Executive Network Mar 2023 - Present
  • Ace Surgical Supply Co., Inc.
    Product Manager, Dental Implants And Regenerative Materials
    Ace Surgical Supply Co., Inc. Feb 2017 - Jul 2018
    Brockton, Ma, Us
    ACE Surgical Supply, a Henry Schein company, manufactures medical devices and consumables in the dental surgery space. As the sole product manager, I was responsible for the fastest growing segment, the dental implant and regenerative material product lines, which accounted for roughly 50% of revenue.- Developed dental implant system, collaborating cross-functionally to determine user needs and submit 510k for regulatory approval.- Launched multiple product extensions (surgical tools, restorative instruments, and bone grafting materials) - Elevated knowledge and comfort selling the product line by creating monthly education series for the sales team and international partners.
  • Lexia Learning
    Account Executive
    Lexia Learning Jan 2016 - Oct 2016
    Concord, Ma, Us
    Lexia Reading Core5 is a web-based acceleration program for students pre-K through 5th grade that helps teachers personalize and differentiate learning.In this sales role, I acted as quarterback to devise market strategy, align communication plans and bring reading software solutions to thousands of students in Virginia.I managed a complex sales process for the state of VA including researching the market and understanding industry trends, prospecting, business planning, forecasting, email marketing, events, conferences and trade shows.First sales rep at Lexia without an education background.
  • Ascentpath
    Marketing And Sales Director
    Ascentpath Jan 2015 - Dec 2015
    Washington, Dc, Us
    IT consulting / cloud computing startupManagement:Provided leadership and coordination of company sales and marketing functions for IT consulting firm and Microsoft Partner, AscentPath. Developed and implemented sales and marketing strategy. Hired, trained, managed and led all sales and marketing team members. Monitored and analyzed sales and marketing activity against goals. Promoted and represented AscentPath brand with integrity.Coordinated cross-functional teamwork to collaborate to meet each client's particular situation.Sales:Increased AscentPath revenue, market share and lifetime customer value. Developed and maintained relations with vendors (ie. Microsoft), existing clients, prospects and other partners.Marketing:Led and managed team of three.Led development of new product and its launch.Planned/managed events and trade shows.Created marketing materials as needed.Developed referral program to shorten sales cycle.Redesigned website, corporate flyer, business cards.Developed and implemented social media and content strategy.Wrote and reviewed blog entries to further content strategy.
  • Dentsply Implants
    District Manager
    Dentsply Implants Jul 2009 - Jul 2015
    Charlotte, North Carolina, Us
    Supported dental surgeons, specialists and clinicians in the Baltimore/Delaware area in their usage of dental implants, CAD/CAM abutments, prostheses, guided surgery software and instrumentation and regenerative materials while growing revenue and market share.(Dentsply acquired Astra Tech fall 2011 and created DENTSPLY Implants in spring 2012.)More than doubled revenue quota through consultative selling.
  • Astra Tech Inc.
    Marketing Coordinator
    Astra Tech Inc. Jun 2007 - Jul 2009
    French-speaking Marketing Coordinator for Canada and Indiana regions

Tracy Hansen Skills

Team Leadership Marketing Relationship Building Cross Functional Communication Sales Presentations Product Launch Strategy Influence Without Authority Budgeting Strategic Thinking Entrepreneurship Analysis Account Management Business Planning Market Development Negotiation Selling Marketing Communications Budgets Priority Management Internal And External Communications Sales Operations Crm Cross Cultural Communication Sales Management Sales Force Development Sales Salesforce.com Time Management Sales Process Healthcare Dental Implants Surgeons Surgery Dentistry Orthopedic Dental Implant Sales Mentoring Medical Devices Cold Calling Capital Equipment Information Technology Microsoft Technologies Cloud Computing Cloud Applications Cloud Security Hybrid Cloud Cloud Computing Iaas Healthcare Information Technology Strategic Leadership Product Management Product Development Customer Relationship Management

Tracy Hansen Education Details

  • Boston Product Management Association (Bpma)
    Boston Product Management Association (Bpma)
  • University Of Maryland - Robert H. Smith School Of Business
    University Of Maryland - Robert H. Smith School Of Business
    Marketing
  • William & Mary
    William & Mary
    Public Policy

Frequently Asked Questions about Tracy Hansen

What company does Tracy Hansen work for?

Tracy Hansen works for Straumann Group

What is Tracy Hansen's role at the current company?

Tracy Hansen's current role is Global Growth Lead Lab Solutions SDIS.

What is Tracy Hansen's email address?

Tracy Hansen's email address is th****@****ech.com

What schools did Tracy Hansen attend?

Tracy Hansen attended Boston Product Management Association (Bpma), University Of Maryland - Robert H. Smith School Of Business, William & Mary.

What are some of Tracy Hansen's interests?

Tracy Hansen has interest in Children, Volunteering, Investing, Traveling, Economic Empowerment, Education, Environment, Triathlons, Cycling, Running.

What skills is Tracy Hansen known for?

Tracy Hansen has skills like Team Leadership, Marketing, Relationship Building, Cross Functional Communication, Sales Presentations, Product Launch, Strategy, Influence Without Authority, Budgeting, Strategic Thinking, Entrepreneurship, Analysis.

Who are Tracy Hansen's colleagues?

Tracy Hansen's colleagues are Carlos Martin, Hernan Aravena, Andrea Ćapeta, Alysha Taylor, Jorge Lopez, Andrea Freud, Suhas Bansode.

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