Tracy Hansen Email & Phone Number

Basel, Bs, Ch

Billerica, Massachusetts, Us

As the first product manager at Belmont, I manage the temperature management product line including two products for the intensive care unit (CritiCool and the more neonatology focused CritiCool MINI) and one product for the operating room (Allon). Each system includes a capital equipment component and a disposable component, with some sold as capital and others sold as part of a consumption model.Key Accomplishments:- Serving as VOC to determine product roadmap including design of next generation devices from ideation stage, as well as evolution of current products, using agile approach- Relaunched CritiCool (2019), Allon (2020) and CritiCool MINI (2021) globally, working closely with operations and R&D on the product updates, creating incentive programs, marketing campaigns and 40+ sales tools, and training the US sales team and the ~40 distributor partners in person and virtually -Revamped go to market strategy, rethinking pricing, commission structions, usage agreements, and the sales demonstration process-Guided complete redesign of the Belmont brand and the new Belmont website as key contributor -Interviewed over 40 clinicians to guide next gen product development and hand picked key opinion leaders for consistent product feedback-Navigated remote selling, developing new ways of piquing interest and engaging customers virtually with sales education through videos, remote presentations, email templates, and marketing campaigns.

Brockton, Ma, Us

ACE Surgical Supply, a Henry Schein company, manufactures medical devices and consumables in the dental surgery space. As the sole product manager, I was responsible for the fastest growing segment, the dental implant and regenerative material product lines, which accounted for roughly 50% of revenue.- Developed dental implant system, collaborating cross-functionally to determine user needs and submit 510k for regulatory approval.- Launched multiple product extensions (surgical tools, restorative instruments, and bone grafting materials) - Elevated knowledge and comfort selling the product line by creating monthly education series for the sales team and international partners.

Concord, Ma, Us

Lexia Reading Core5 is a web-based acceleration program for students pre-K through 5th grade that helps teachers personalize and differentiate learning.In this sales role, I acted as quarterback to devise market strategy, align communication plans and bring reading software solutions to thousands of students in Virginia.I managed a complex sales process for the state of VA including researching the market and understanding industry trends, prospecting, business planning, forecasting, email marketing, events, conferences and trade shows.First sales rep at Lexia without an education background.

Washington, Dc, Us

IT consulting / cloud computing startupManagement:Provided leadership and coordination of company sales and marketing functions for IT consulting firm and Microsoft Partner, AscentPath. Developed and implemented sales and marketing strategy. Hired, trained, managed and led all sales and marketing team members. Monitored and analyzed sales and marketing activity against goals. Promoted and represented AscentPath brand with integrity.Coordinated cross-functional teamwork to collaborate to meet each client's particular situation.Sales:Increased AscentPath revenue, market share and lifetime customer value. Developed and maintained relations with vendors (ie. Microsoft), existing clients, prospects and other partners.Marketing:Led and managed team of three.Led development of new product and its launch.Planned/managed events and trade shows.Created marketing materials as needed.Developed referral program to shorten sales cycle.Redesigned website, corporate flyer, business cards.Developed and implemented social media and content strategy.Wrote and reviewed blog entries to further content strategy.

Charlotte, North Carolina, Us

Supported dental surgeons, specialists and clinicians in the Baltimore/Delaware area in their usage of dental implants, CAD/CAM abutments, prostheses, guided surgery software and instrumentation and regenerative materials while growing revenue and market share.(Dentsply acquired Astra Tech fall 2011 and created DENTSPLY Implants in spring 2012.)More than doubled revenue quota through consultative selling.

French-speaking Marketing Coordinator for Canada and Indiana regions

Education record

Mba, Marketing

B.A., French Studies, Public Policy