Tracy Sheehan Email and Phone Number

•Write scripts for monthly in-store public address announcements•Write press releases•Craft and edit various communications for the President, CEO, and other members of leadership team•Input copy for print ads using InDesign and write headlines•Collaborate with Exclusive Brand department on writing product descriptions, brand statements, hangtag information, and lifestyle stories•Maintain copy standard library

•Ensured accuracy of content, spelling, and grammar for a variety of printed and online marketing materials•Copyedited to maintain clarity and consistency in tone•Monitored product changes and worked quickly to affect in print, online, email, and website •Monitored consistency of all material within style and established guidelines and ensured Bealls standards and guidelines were met•Tracked brand registrations and trademarks via the U.S. Patent & Trademark Office•Managed legal disclaimer and brand exclusion libraries•Collaborated with Advertising Copywriter on product taglines, blog posts, and insert headlines as needed •Led weekly Ad Integrity meeting to ensure project information is accurate and clear to the customer•Tracked projects to ensure they were meeting production schedule deadlines

•Entered and transmitted purchase orders in AS400 system•Responsible for vendor communication •Tracked late product and worked with Marketing to coordinate any changes to advertisements•Approved advertisements via Softproof and made any necessary corrections before going to print•Responsible for product representation in advertisements and turning in styled product at weekly turnover•Managed open order report•Analyzed ad results and planned for future ads based on LY results