Tracy Sheen Email and Phone Number
Brisbane, QLD, AU
Tracy Sheen's Location
Brisbane, Queensland, Australia, Australia
Tracy Sheen's Contact Details
Tracy Sheen work email
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Tracy Sheen personal email
n/a
About Tracy Sheen
G'Day Tracy Sheen, The Digital Guide here. APACs foremost AI & digital tools speaker & presenter, dedicated to empowering business communities.Connect with me at info@thedigitalguide.com.au for information on: 🌱 Speaking & Workshops🌱 Ambassador Roles🌱 Media Opportunities🌱 Partnership Proposals🌱 Developing Corporate/Consumer CommunitiesI'm looking to partner with: ⭐ Corporate Companies who are Future Focused & Customer Centric⭐ Local Councils ⭐ Chambers of Commerce & Associations ⭐ State & Federal Government Departments ⭐ Regional Development AdvocatesAustralia has one of the most distinctive Small Business landscapes: ➣ 63% aged over 45, average age at 50 ➣ 30% based in regional areasMy personal online/offline network of over 200,000 people tell me that our current one size fits all training solution isn't working. It's outdated & disconnected style simply does not work for our age diverse, tech challenged, geographically spread communities. Since 1990, I’ve journeyed alongside small businesses, guiding them through the seismic shifts from SMS to smartphones, and now to the frontier of AI. This path, rooted in regional Australia, gives me a profound connection with the unique challenges and opportunities faced by our businesses.My relentless pursuit to support Aussie businesses fuels my passion & has seen me in the last 12 months: ⭐ Travel over 120,000 km ⭐ Deliver more than 120 workshops and webinars ⭐ Dedicate 200 days away from home As the author of “The End of Technophobia” and the soon-to-be-released “AI & U: Business Reimagined,” I have established myself as the leading voice in navigating Australia’s digital future.Your opportunity? To partner with me and 🚀 Build your brand/region loyalty🚀 Make you a supplier/provider of choice🚀 Create transformative events 🚀 Define an ambassador role that makes a difference 🚀 Become your media spokesperson 🚀 Revolutionise your community economically and digitally.Together, we will: ⚡ Future-proof businesses and regions⚡ Upskill communities ⚡ Amplify & leverage technological understanding It's time to overhaul the way we train, partner & interact. Let’s make 2024 something truly spectacular. Contact me to find out how info@thedigitalguide.com.au
Tracy Sheen's Current Company Details
Tracy Sheen Work Experience Details
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Professional Speaker | Ai Literacy, Education And GovernanceTracy SheenBrisbane, Qld, Au
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The Digital Guide: Small Business Digital Trainer | Workshops | WebinarsThe Digital Guide Jun 2019 - PresentToowoomba, Qld, AuIn 2023 I've covered over 120,000 km to deliver more than 120 workshops & webinars. My dedication to empowering businesses through AI & digital tools has never been stronger.Each workshop or webinar is meticulously designed to demystify the digital landscape. My sessions are transformative experiences that change the way the audience engages with technology.Highlights of my recent work include:⭐ Keynotes delivered around AI & Emerging Technology for business.⭐ Workshops delivered for businesses, councils & associations designed to showcase the role AI will play in transforming their new business normal.⭐ Crafting a ‘masterclass’ series of 6 workshops for a group of 15 business owners to implement a CRM system into their business.⭐ Workshops around understanding & leveraging ChatGPT for business & community associations. ⭐ Comprehensive Digital Audits: Assessing & enhancing digital footprints.⭐ Innovative Marketing Strategies: Harnessing the power of digital tools for growth.⭐ Cybersecurity Essentials: Protecting businesses in the digital era.These topics build on my longstanding commitment to business education, reflected in my previous work with various Government programs. There, I covered vital topics like ⭐ SEO ⭐ Email Marketing ⭐ Social Media marketing from foundation to advanced⭐ Understanding GoogleLooking back I've facilitated over 3,000 workshops & webinars since 1990. My journey spans from the early days of SMS to the current era of smartphones & AI, offering a unique perspective on technological evolution.As the author of 'The End of Technophobia' & the upcoming 'AI & U: Business Reimagined,' my role as a thought leader in this space continues to grow.If your community is ready for a digital transformation, I'm here to lead the way. Contact me for engaging, insightful workshops, webinars, or programs at info@thedigitalguide.com.au -
Author - "The End Of Technophobia" (Australia'S Business Book & Best Technology Book 2021)The Digital Guide Mar 2021 - PresentToowoomba, Qld, AuThere are 582 million entrepreneurs globally and 60% of people who start a small business are aged between 40 and 60.The End of Technophobia: a practical guide to digitising your business was developed and written for every small business owner who has ever felt overwhelmed by technology or unsure where they should begin.Unlike younger generations, small business owners in the 40 - 60 year age group did not grow up with any kind of technology. Everything had a manual process and marketing a business was typically based around local word of mouth or traditional media. As a result many people within this age group feel as though the digital revolution has happened to them, passing them over and leaving them completely overwhelmed where to start as a result. They struggle with understanding the role digital marketing plays in their business, how they could increase their productivity through digitisation or reach new and emerging markets.The End of Technophobia allows small business owners to look at their business as a whole and addresses common questions across a range of business areas. From marketing and sales, to finance and productivity. Even how to effectively work remotely (a skill many had to adopt in 2020), customer experience and the emerging threats of cyber security.The book is written as part reference, part knowledge base and all personality with plenty of opportunity to pause and immediately integrate learnings into their business. The End of Technophobia will help all readers overcome the overwhelm they feel around technology, embrace their inner geek and improve their bottom line while being better able to service their client base.
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The Digital Guide: Digital Trainer For Small Business | Marketing | Social Media | Digital ToolsThe Digital Guide Jun 2019 - PresentToowoomba, Qld, AuI’ve been working with small business marketing, sales & technology since 1990. Over that time I’ve run more than 2000 workshops & webinars helping small business owners overcome the overwhelm around technology. Working with hundreds of people I’ve identified a growing digital divide occurring throughout regional Australia. Digital overwhelm threatens the future of 802,000 small business owners based throughout regional Australia & threatens the future of regional economies.Based on 3 years of research with more than 400 small business owners I’ve developed The Small Business Tech Club. A hybrid program designed to upskill regional business owners across a range of core competencies including:✦ Marketing✦ Productivity✦ Sales✦ Customer Experience✦ FinanceCollaborating with councils, chambers of commerce, associations and business communities I’m working to create a series of in person events followed up by online learning to ensure participants gain✦ More time back in their business✦ Increased leads✦ Understanding around what technology to embrace & whenIf you’d like more information on the Small Business Tech Club you can visit this link:https://bit.ly/smallbiztechclubI can also partner with your organisation to ✦ Deliver workshops, webinars or online events✦ Create content for your small business community✦ Provide specific advice around small business topics✦ Provide bulk book sales of “The End of Technophobia” for your small business communityIf you’d like to have a chat around your small business community you can drop me an email:info@thedigitalguide.com.au
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Entrepreneurship Facilitator (1 Of 23 Federally Appointed In Australia)| Supporting Small BusinessY(E)P Ipswich Aug 2022 - PresentY(E)P Entrepreneurship Facilitators is a service to encourage entrepreneurship in ipswich and the surrounding region.We aim to inspire, educate, and connect future entrepreneurs to help them start or build sustainable and rewarding self employment.Our passion is supporting people 45 and older. However, our services are available to anyone who would benefit from working with us or from attending our events.Entrepreneurship Facilitators promote and encourage self-employment and entrepreneurship. They help people to start and develop their businesses. They also help existing micro-business owners to keep their small business open.Y(E)P Entrepreneurship Facilitators provide services that empower people with ideas to become entrepreneurs or self employed. We provide services that can help entrepreneurs overcome barriers to business growth or sustainability. Services provided to individual entrepreneurs may be different to services provided to other entrepreneurs.Y(E)P provides a range of services and activities that can help aspiring entrepreneurs overcome entrepreneurial barriers. On initial contact, the entrepreneurship facilitator will assess the entrepreneur’s strengths and their business idea and work with the client to determine the wants and needs of the client and how best to overcome barriers.In some cases, business advisory services will be provided, in others, the client might need mentoring or coaching. Other clients may benefit from being referred to other services and/or programs.The Y(E)P provides one-on-one services, including weekly small group workshops with local experts.We help entrepreneurs and aspiring entrepreneurs overcome common entrepreneurial problems.The entrepreneurship facilitator is also available for inspirational talks at schools, community or business groups.
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Founder & Creative DirectorUnusual Comms Feb 2011 - Present“Unusual Comms” came about during my corporate life. The engagement I achieved through my campaigns & my understanding of the holistic nature of business was often described as ‘unusual’We’re a digital marketing agency based in Brisbane, with clients in Sydney, Melbourne, Cairns & as far as UK & Germany. We work with businesses who recognise the role marketing & tech has (or could have) within their business, but are either: ➢ unsure where to start & don’t want to waste time, resources & finances trying to figure it out themselvesor ➢ need to use what they have more efficiently. Being at the leading edge of marketing & tech for over 20 yrs has given me unique insights into this space. I love demystifying marketing & tech for business owners & showing them how to ‘level up’ by effectively utilising smart tools.We work with clients in the following areas:➢ Digital Marketing Strategy (like using a GPS in an unknown area)➢ Content Marketing. Creating ‘smart’ content to entice clients, such as web copy with an SEO/story focus, social media mgmt with purpose or a suite of collateral as free/low cost value adds.➢ Podcasting. As a judge for the Australian Podcast Awards & fellow podcaster I’m constantly blown away by the content goldmine a podcast creates, & the authority and community building that goes hand in hand.➢ Marketing automation. As certified Ontraport providers and Hubspot partners one of our greatest joys is helping a business automate systems, processes & a portion of their regular client communications.As a business owner myself I understand that everyone is at different points on their business journey. That's why we’ve developed different ways you can engage Unusual Comms to implement the right marketing & tech solution for your business:➢ Taught to you➢ Done with you➢ Done for youLike to know more? Drop me a pm or follow this link to schedule an initial discovery conversation: https://go.oncehub.com/UnusualComms
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Marketing AdvisorAsbas Digital Solutions Qld Sep 2018 - Jun 2021ASBAS is an Australian Government Initiative designed to assist small business owners with access to learning potentials.The program delivers low cost, high quality, digital advisory services to small businesses in metropolitan and regional areas across four key areas: ✱✱ Websites and selling online✱✱✧ Choosing an appropriate online presence✧ Creating and managing a website✧ Assessing opportunities for online sales✱✱ Social media and digital marketing ✱✱✧ Choosing an appropriate social media presence✧ Creating a social media account and content✧ Developing digital marketing strategies for social media and web-based advertising ✱✱ Using small business software ✱✱✧ Choosing the right software for managing sales, accounts and payroll, and customer relationships✧ Maximising the benefits of management software ✱✱ Online security and data privacy ✱✱✧ Assessing and managing cyber security threats✧ Meeting customer data privacy obligations✧ Protecting customer data For a list of all upcoming workshops please visit:https://www.asbas.rdabrisbane.org.au/about-asbas#
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Committee MemberRegional Development Australia - Ipswich & West Moreton Jul 2018 - Jul 2019Ipswich, Qld, AuRegional Development Australia Ipswich & West Moreton (RDAIWM) is part of a national network of community-based committees established by the Australian Government to foster regional economic development.RDAs help facilitate policies, programs and projects to strengthen human capital, productivity, infrastructure, access to markets, regional comparative advantage and business competitiveness. Committees work in partnership with business and industry, all three levels of government and their communities.RDAIWM was established in late 2009, and represents the Ipswich, Lockyer Valley, Somerset and Scenic Rim Local Government Areas. Our role is to:* Maintain a 3-5 year Regional Roadmap that focuses on the economic development of our region and takes account of Australian, state and local governments* Advise on priority activities that will drive regional economic development and boost comparative advantages, based on consultation and engagement with community leaders* Assist local community stakeholders to develop project proposals and help shepherd them to appropriate public and/or private funding sources, including the Australian Government’s $1 billion National Stronger Regions Fund* Provide advice to the Australian Government on critical issues affecting our region* Enhance awareness of Australian Government programs.http://www.rdaiwm.org.au/about-us/committee/300-tracy-sheen -
Host #Linkedinlocalspringfield#Linkedinlocalspringfield May 2018 - Jun 2019#LinkedInLocal is a community of volunteers encouraging people to turn their online networks into offline friendships.Gathering in 34 countries and over 225 cities #LinkedInLocal is coming to Greater Springfield.
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Premium Content ProviderCciq Aug 2016 - Jun 2019Brisbane, AuThe Chamber of Commerce and Industry QLD has been taking care of business for almost 150 years. Since 1868, they’ve made it their business to represent, protect and nourish Queensland businesses in every way possible. Run by members for members, the chamber represents more than 400,000 small and medium business across QLD. With an audience of over 123 million in 2016, they are QLD business’ biggest advocate.Providing training and assistance on areas such as workers compensation, international trade and workplace wellbeing, CCIQ also run regular webinars and networking events to keep their members plugged in to the latest updates across the business world.Having operated my own small businesses for the past 8 years, I understand the importance of having a strong advocate behind you at all times.As a premium content contributor, I comment on:➤ Latest communications tools for small business➤ Lessons I’ve learnt from running several businesses➤ Maintaining a healthy attitude to work and lifeIf you would like to follow my updates, make sure you’re a member of CCIQ to keep up to date with all the latest information. You can check them out at their website https://www.cciq.com.au -
Founding ContributorSmallville.Com.Au May 2016 - Jun 2019Founded by Andrew Griffiths, Smallville is an online community where a group of small business owners freely share their ideas, their advice and their best knowledge with fellow Small Business owners. Spend a couple of minutes checking out Smallville and it soon becomes really clear that the depth of the content and the quality of the content are both extraordinary.The contributors are passionate about helping Small Business owners to build the best businesses they possibly can. The information is real, totally current, extremely practical and relevant to any Small Business anywhere in the world.There is a lot of information on Smallville including Small Business resources, events, free stuff and a pile of great articles. As a regular contributor, I share my ideas on topics such as:➤ How I built a client list through podcasting➤ Storytelling as a small business secret weapon➤ 3 minute audio guidesIf you’re interested to learn more about Smallville and see all my articles, head on over to http://smallville.com.au/author/tracysheen/ to take a look.
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Contributor Badassery Unleashed MagazineBadassery Unleashed Magazine May 2018 - Dec 2018Badassery Unleashed Magazine by Laura Francis is all about you; the online entrepreneur, the spiritual, the creative, the visionary, the leader, the coach, the mentor, the messenger.You can check out one of the magazines' editions (with an article of mine) here:https://issuu.com/badasseryunleashedmagazine/docs/issue__3__june_2018_badassery_unlea?e=32839287/62246187
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FranchiseeDiva Coffee Qld 2010 - Dec 2018As the franchisee of Diva Coffee/ Coffee Machine Express QLD I choose to offer all of my clients a premium product customized to match site specific requests. We offer a project management role out on all site installations and our clients are as diverse as the solutions we’ve provided. Environments such as the tilt train to Cairns ~ remote mine sites ~ 24/7 self service environments and multi level corporate offices in the CBD.Working with the best in the market I am proud to say our machines utilize cutting edge technology, the latest proof of this is with the launch of our touch screen coffee machine. Allowing our clients to stream content (eg advertising, band messaging or OHS messages) to each and every team member every time they press a button to make a coffee. A way to touch your customers like never before.A self proclaimed "coffee snob" for over a decade - considerable angst went in to whether a "machine" could every produce a coffee worthy of being consumed. Armed with a devils advocate attitude I vowed to "put these machines through their paces" - I still remember my initial response to the first "HLF" produced espresso... "Wow, this is actually really good".. From there the die was cast.Diva Coffee/ Coffee Machine Express QLD (or CME QLD) was born in March 2010, the vision from the outset was to overwhelm people with our service and to create a culture of CME "evangelists" - we don't just want happy customers, we want raving fans!!So, if you work in an atmosphere of instant coffee - or your running down the street to your favourite cafe a few times a day to quench that caffeine hit, give me a call... I guarantee you won't be disappointed!Specialties: Specialising in cafe quality, fully automatic, one touch coffee machines for business. Ranging from 5 - 5000 people
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Regional Manager Retail ChannelTelstra Jun 2008 - Dec 2009Sydney, Nsw, AuThe Telstra retail channel in QLD comprised of a mix of independently owned licensed stores as well as company owned and operated locations. At the time there were around 110 locations that fell under the QLD state retail jurisdiction.The role of an area manager was to provide ongoing mentoring and support to the leadership in each store as well as drive and deliver set KPIs. Training and development of frontline teams was a big focus of my time as an area manager as it was my belief that well trained customer centric staff would go a long way to assisting the stores to reach their sales targets.During my time as area manager I took responsibility for 18 independent licensees who were responsible for 22 retail locations between Cairns and Grafton. The stores had a combined turnover in excess of $50 million and grew across the board approx 10% on previous year. I assisted in driving local area marketing relevant to each of the locations and together we successfully exceeded each of the company set KPIs during my time in the role.The role required significant travel and time spent on the ground with each of the locations as well as meeting company commitments such as regular conference calls and team meetings in Melbourne. -
National Business Transformation AnalystTelstra 2005 - 2008Sydney, Nsw, AuThe retail TR1 Project Team was a group of 4 core team members representing the interests of the 4000+ employees across the retail network, comprising approx 400 stores nationally.I was seconded to the project team from my previous role & given the portfolio of establishing the L&D programs used across the retail outlets. Working with key external stakeholders we devised a program that included solutions for our regional and remote stores as well as our city based locations. The challenges of training 4000+ staff across the nation while keeping the stores open for business took significant creative thinking and a willingness for all stores to work together.Early on I recognised a robust communication method needed to be adopted to ensure all parties were kept up to date. From area and mid level managers to company store managers and licensees each group required different information at different times to ensure they hit key milestones. The team developed a mix of regular conference calls, workshops, webinars and on the ground support to ensure the communications flowed freely and accurately.Frontline staff were chosen to become part of focus groups & store champions to ensure we had support for the IT change. Change management training was also provided to assist our retail staff to transition from the existing old IT systems across to the new way of working.The project team successful navigated all milestones and all retail outlets went live on our project date. Ongoing support groups were provided remotely as well as face to face for the first 3 months post deployment to ensure all staff were well supported during the changeover.A post implementation review was conducted which saw the team acknowledged with a CEO award.
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Retail Sales CoachTelstra 2004 - 2005Sydney, Nsw, AuThe QLD state retail manager employed me to design, develop and implement a retail focussed coaching pilot program. The concept behind the program was to discover if frontline staff were provided ongoing support, coaching and training in their own store if the company would see a direct impact on the sales by location.Initially the program rolled out to 10 company stores between the Gold Coast and Sunshine Coast. Internally I undertook all of the company sales training and gained access to all of the frontline marketing and sales campaigns prior to launching in the stores. I developed a store roster where I could spend extended amounts of time on the floor learning and watching interactions between staff and clients.This pre work allowed me to develop a program which was a mix of team training conducted onsite, 1:1 coaching as well as on the job coaching and support. Within the first 30 days of rolling the pilot program out we saw on average a 10 - 15% uptake on sales within each location. By the end of month 3 each of the locations had increased their location sales by a minimum of 15% with the best location seeing an uptake of closer to 30%.Over 6 months we saw staff attrition drop and succession planning was implemented as an unseen bonus across the locations.As a result of the success of the program the methodologies were adopted and rolled out nationally.
Tracy Sheen Skills
Podcasting
Social Media
Social Media Marketing
Public Speaking
Project Management
Leadership
Management
Strategic Planning
Business Strategy
Marketing Strategy
Entrepreneurship
Customer Satisfaction
Sales
Business Planning
Customer Service
Sales Management
Event Management
Online Marketing
Coaching
New Business Development
Business Development
Martech
Digital Marketing
Content Strategy
Content Development
Web Content Writing
Digital Strategy
Seo Copywriting
Presentation Skills
Presentations
Delivering Workshops
Content Marketing
Integrated Marketing
Copywriting
Search Engine Optimization
Email Marketing
B2b Marketing
Content Management Systems
Marketing Automation
Inbound Marketing
Master Of Ceremonies
Hubspot
Ontraport
Marketing Copy
Online Content Creation
Blog Marketing
Tracy Sheen Education Details
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Australian Marketing InstituteMarketing -
Australian Marketing InstituteVirtual & Hybrid Events
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Hubspot PartnerMarketing Automation
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Hubspot AcademyDigital Marketing
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Ontraport Certification
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Key Person Of Influence (Dent)
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Andrew Griffiths EnterprisesProfessional Speaking
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Food Coach InstituteGeneral
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Wellness Coaching AustraliaGeneral
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Australian Marketing InstituteMarketing
Frequently Asked Questions about Tracy Sheen
What company does Tracy Sheen work for?
Tracy Sheen works for Tracy Sheen
What is Tracy Sheen's role at the current company?
Tracy Sheen's current role is Professional Speaker | AI Literacy, Education and Governance.
What is Tracy Sheen's email address?
Tracy Sheen's email address is tr****@****.com.au
What schools did Tracy Sheen attend?
Tracy Sheen attended Australian Marketing Institute, Australian Marketing Institute, Hubspot Partner, Hubspot Academy, Ontraport Certification, Key Person Of Influence (Dent), Andrew Griffiths Enterprises, Food Coach Institute, Wellness Coaching Australia, Australian Marketing Institute.
What skills is Tracy Sheen known for?
Tracy Sheen has skills like Podcasting, Social Media, Social Media Marketing, Public Speaking, Project Management, Leadership, Management, Strategic Planning, Business Strategy, Marketing Strategy, Entrepreneurship, Customer Satisfaction.
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