Over the past 20+ years, I have had the opportunity to lead in every aspect of sales and marketing on some of the most celebrated master-planned communities in the Southwest. I founded Simmons Marketing Collaborative, a real estate marketing firm, to leverage my extensive experience launching ground-breaking communities – from visioning and branding to marketing and lifestyle delivery. My passion is blending ambitious and innovative marketing strategies with deep, practical knowledge of the real estate industry and consumer behavior.I've had the privilege of working with an impressive list of developers and builders across the South and Southwest. Most recently, I've worked with Ashlar Development, Caldwell Communities, Corson Cramer Development, Oxland Group/JEN Partners, RREAF Communities, and Wilbow Corporation on projects in Dallas-Fort Worth, Houston, and along the Texas coast. Throughout my career, I've held senior-level positions with some of the most well-respected real estate companies in the business including Vice President of Marketing for Newland Dallas, now Brookfield Residential. Before that, I was Regional Marketing Director for DMB Inc., an innovative and highly revered boutique developer, as well as Del Webb/Pulte, one of the largest homebuilders in the country. I am an active member of Urban Land Institute, both locally and nationally. I currently serve as Co-Chair for ULI's Dallas-Fort Worth Community Development Council as well as being a member of the national Community Development Council's Blue Flight. Expertise: Consumer-Centric Community and Amenity Design | Brand Development | Marketing Strategy and Execution | Digital Marketing | Customer Experience | Builder Relations | Experiential Marketing | Sales Management | Lifestyle Programming
Listed skills include Team Building, Social Media Marketing, Marketing Strategy, Sales Management, and 22 others.