Tracy Sicard

Tracy Sicard Email and Phone Number

Regional Vice President of Operation at Lori's Gifts @ Lori's Gifts
Tracy Sicard's Location
Big Lake, Minnesota, United States, United States
About Tracy Sicard

30 years of operations and sales experience working with start ups, mid-to-large size business operations within the retail and restaurant industry.I work with key operators, franchise owners/operators, and all levels to bring collaboration within the organization in order to measurably improve performance in the the areas of sales, traffic, strong margins, and guest experience. Alongside my extensive background scaling restaurant franchises, I have international business development experience working for a restuarant packaging company and experience leading sales teams working for two large retailers: Lori's Gifts, Inc. and Blockbuster.

Tracy Sicard's Current Company Details
Lori's Gifts

Lori'S Gifts

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Regional Vice President of Operation at Lori's Gifts
Tracy Sicard Work Experience Details
  • Lori'S Gifts
    Vice President Northern Us
    Lori'S Gifts Feb 2023 - Present
    Plano, Texas, Us
  • Lori'S Gifts
    Regional Vice President
    Lori'S Gifts Apr 2021 - Feb 2023
    Plano, Texas, Us
  • Lori'S Gifts
    Area Vice President
    Lori'S Gifts Jan 2020 - Apr 2021
    Plano, Texas, Us
    Lori's Gifts, Inc - Nation's largest hospital gift shop retailer• Oversee 250 locations and manage 14 direct reports• Collaborated with cross-functional departments on to ensure new store growth including site review, rent structure, and propose changes that impact EBITA• Partner with hospital administration to ensure stores were positioned to be profitable • Train and mentor District Sales Leaders to hit target sales goals and labor and retention goals• Ensure merchandising standards were met and coordinate with supply chain that stock issues were addressed to increase sales• President’s Club winner – 2018 - 2019
  • Lori'S Gifts
    Regional Director
    Lori'S Gifts Jul 2018 - Jan 2020
    Plano, Texas, Us
  • Tracy Sinnott Dba Sinnott Consulting
    Strategic Advisor
    Tracy Sinnott Dba Sinnott Consulting Mar 2014 - Present
    Support Start-ups and small business • Create operational infrastructures• Develop core operational processes• Provide coaching and mentoring • Advise and create policy and procedures for employee handbooks• Provide solutions to drive critical results
  • Fast Sandwich, Llc.
    Regional Director Of Operations
    Fast Sandwich, Llc. 2017 - 2018
    Fast Sandwich is an Atlantic Street Capital portfolio company• Work with Private Equity Firm to oversee 23 Jimmy John’s locations in the Chicago market• Lead and manage 2 Area Managers, Catering Managers, and Store Management including nearly 70 hourly associates• Reduced labor from 33% to 27%• Conducted consistent corporate audits leading to scores above 95%• Increased EBITA from previous negative comps by developing training, identifying opportunities, and decreasing overall spend
  • Skp Packaging
    Director Of Sales And Business Development
    Skp Packaging Jun 2016 - Mar 2017
    SKP Packaging is a company within Packaging Resources, INC. (PRI) provides innovative food packaging to the restuarant industry• Worked as a Consultant to the Owner/Founder of the brand to identify inventory opportunities and P&L review and analysis• Aligned with partners in China and conducted on-site visits to ensure manufacturing was compliant and quality of product were met• Negotiated pricing and analyzed logistics company partnerships to ensure inventory would be moved seamlessly from each warehouse• Created the company mission, vision, and values statement to unify the organization
  • Multiple Brands
    Director Of Franchise Operations
    Multiple Brands 1999 - Jul 2016
    Worked directly with brands such as:Dunkin DonutsBennegin's (International & Domestic)Einstein BagelsRoti Modern Mediterranean GrillNative Food CafeJamba Juice• Worked to measure and improve restaurant performance utilizing key metrics• Oversaw growth and continued to scale and develop into new markets• Ensured Corporate branding standards were met while driving sales, customer traffic, monitoring margins, and ensuring positive guest experiences• Implement training for District Manager programs• Assisted in new menu creation and roll-out• Sourced new manufacturers and vendors that would reduce labor costs and add consistency for multiple locations
  • Applebee'S Neighborhood Grill + Bar
    Franchise Area Director
    Applebee'S Neighborhood Grill + Bar Jul 2010 - Mar 2014
    Pasadena, California, Us
    • Collaborate with franchise owners and key operators to measure and improve restaurant performance utilizing key metrics• Oversee approximately two (2) franchise groups comprising of 59 restaurants• Ensured Applebee Corporate branding standards were met while driving sales, customer traffic, monitoring margins, and ensuring positive guest experiences• Acted as Team Lead for new Applebee’s business assessments in 2013
  • Blockbuster
    Regional Director Of Operations
    Blockbuster 1985 - 1994
    Denver, Colorado, Us
    Opeated a region that consisted of over a hundred retail stores in the five buroughs of NY and New Jersey with a team that consisted of nine District Managers, a Loss Prevention Manager, HR generalist, Office Coordinator and a Local Store Marketing Specialist.

Frequently Asked Questions about Tracy Sicard

What company does Tracy Sicard work for?

Tracy Sicard works for Lori's Gifts

What is Tracy Sicard's role at the current company?

Tracy Sicard's current role is Regional Vice President of Operation at Lori's Gifts.

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