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Tracy has been consulting with nonprofits for over 15 years, working at the critical integration point between systems and people. She specializes in automating the discovery and collection of new donors, new prospects, and new champions while maintaining an organization’s personality, humanity, and humor in the digital world. She has built digital marketing systems for some of the most advanced, dynamic nonprofits in the United States, including First Book, PBS12, and Management Leadership for Tomorrow, as well as consulting on special projects for Communities in Schools, local healthcare initiatives, regional universities, and half a dozen PBS stations. She specializes in Digital Marketing, Advertising, automated contact, prospect development via email, data tracking, analytics, marketing system choice, and design. She is at her best working across both the Marketing and IT teams at these various organizations.Tracy earned a Master's Degree in Digital Communications from Johns Hopkins, a Master's Degree in International Relations from Webster University (Global Campus), and an Executive MBA from the London School of Economics. She splits her time between the EU and the US.
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Chief Executive OfficerEfmNew York, Ny, Us -
Director Of Marketing And Business DevelopmentEfm Apr 2020 - PresentNew York, Ny, UsWe are a digital marketing agency with 20 years of collective experience in the nonprofit and educational services sectors. Our three most popular services are:Google Grant Management: What is it: $120,000 in advertising credits for Google Search AdsWhat sets us apart: We have managed well over $5 million in Google Grant funds working with nonprofits across 13 states. We intimately understand Google’s system and the requirements and how to translate those into real impact for charity organizationsPaid Digital Ads: What it is: Place advertisements on Linkedin, Google Ads, YouTube, Facebook, Instagram, Display, Gmail, Discovery, and moreWhat sets us apart: Nearly a decade of working exclusively with nonprofits has given us aggregate insights into what works and what doesn’t in terms of creatives, targeting, and placementsConsulting services: What it is: Get help with full campaign design and setup (landing pages, messaging, email follow-up, remarketing, etc.) to get the most bang for your buckWhat sets us apart: We are not your regular agency. Everyone on our team has been on the other side of the agency experience, working as digital marketing directors, educational program managers, and event directors for 501(c)(3)s. -
Systems Marketing & Special Projects (Turn Pro)Management Leadership For Tomorrow Feb 2021 - Mar 2024Bethesda, Maryland, Us -
Digital Marketing SystemsManagement Leadership For Tomorrow Feb 2017 - Feb 2021Bethesda, Maryland, Us -
Digital Marketing SpecialistManagement Leadership For Tomorrow Feb 2015 - Feb 2017Bethesda, Maryland, Us -
Digital Marketing SystemsPbs12 Jan 2019 - Oct 2023Denver, Colorado, Us -
Digital Marketing And Analytics ConsultantPbs12 Jul 2015 - Jan 2019Denver, Colorado, Us -
Digital Marketing DirectorFirst Book Mar 2013 - Apr 2014Washington, Dc, UsFirst Book is a nonprofit social enterprise founded in 1992 that provides new books and educational resources to children from low-income families. -
Director Marketing And CommunicationsGryphn Jan 2012 - Mar 2013Mclean, Va, UsArmorText (formerly "Gryphn") is a early-stage growth startup whose main products, ArmorText and Uppidy, provide secure messaging services for organizations in the financial, health care, and government sectors. -
Manager, Marketing And CommunicationsGreat Beyond Adventures Oct 2009 - Jan 2012Great Beyond Adventures provides small-groups with international travel experiences that include luxurious accommodations and unique adventures with a focus on sustainability.
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Project ManagerUrban Outdoors Nyc Aug 2009 - Oct 2010
Tracy Sodd Skills
Tracy Sodd Education Details
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The Johns Hopkins UniversityDigital Communications -
The London School Of Economics And Political Science (Lse)Mba -
Webster UniversityInternational Relations -
San Francisco State UniversityInternational Relations
Frequently Asked Questions about Tracy Sodd
What company does Tracy Sodd work for?
Tracy Sodd works for Efm
What is Tracy Sodd's role at the current company?
Tracy Sodd's current role is Chief Executive Officer.
What is Tracy Sodd's email address?
Tracy Sodd's email address is tr****@****ail.com
What is Tracy Sodd's direct phone number?
Tracy Sodd's direct phone number is +164682*****
What schools did Tracy Sodd attend?
Tracy Sodd attended The Johns Hopkins University, The London School Of Economics And Political Science (Lse), Webster University, San Francisco State University.
What are some of Tracy Sodd's interests?
Tracy Sodd has interest in Healthy Cooking, Health, Web Design, Children, Jogging, Rock Climbing, Web Analytics, Education, Biking, Music.
What skills is Tracy Sodd known for?
Tracy Sodd has skills like Social Media Marketing, Social Media, Blogging, Facebook, Public Relations, Marketing, Nonprofits, Wordpress, Social Networking, Media Relations, Marketing Communications, Editing.
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