Tracy Edwards Steingold Email & Phone Number

Austin, Tx, Us

Strategic revenue growth and planning consultant for retail and eCommerce industries, identifying opportunities for clients to accelerate revenue, expand the portfolio, improve delivery, and retain clients. • Currently supporting an early-stage entrepreneur in the growth of a national consumer product goods company catering to the beach lifestyle; identifying brick-and-mortar store distribution partnerships, building systems to track sales cycle; guiding owner in developing a world-class national sales team• Advising a commercial delivery service company with early-stage success to grow product line, identify quality product sourcing and distribution partners, and develop target audience personas

Austin, Texas, Us

Houston, Tx, Us

Built the sales function and piloted explosive revenue growth for a technology company focusing on e-commerce software and services, helping small to medium-sized businesses handle sales growth using Cart.com. A founding sales team member, led the development of processes, planning, and goals, helping the account team navigate multiple leadership changes. • Grew portfolio from $1K to $5M with 24 significant deals, selling across industries from automotive, financial services, energy, CPG, and clothing to animal pharma and other business sectors• Upsold 75% of clients to additional product lines and services• Maintained a near 100% client retention during tenure, losing only one client due to a budgeting issue• Worked closely with Amazon specialist team, increasing sales by 25% within the first three months • Interviewed, trained, and mentored 20+ sales employees across the organization, serving as a lead trainer – providing onboarding that included shadowing, instruction, and performance assessment• Named Account Rep of the Year (2021) by the company for exceeding goals with 5x sales growth

Created and grew a women’s inspirational intimates subscription box, developing all aspects of the business, including strategic planning, financing, marketing, procurement, logistics and shipping, and customer service. Grew business to more than 80 monthly and quarterly subscribers for gift boxes. • Developed and managed key supplier partnerships worldwide, identifying white-label manufacturers, purchasing out-of-season inventory, and U.S. excess inventory for private labeling• Identified partnerships with boutique stores for product placement and secured placement in women-themed events and pop-up shops• Launched numerous platforms for online purchasing, from the company website and social media platforms to Shopify, Amazon, and others• Requested guest speaker at the Subscription Box Conference in New Orleans (2019) due to the low churn rate of subscribers (less than 10%)

Novato, Ca, Us

Directed national account sales growth and distributor partnerships for a leading pet supplies product manufacturer, platform, and private equity-owned portfolio company. • Top account executive, driving distributor account sales 10X+, from $1.5M to $10M in two years• Increased profit margins by 6% across the portfolio through strategic pricing and competitive research • Developed a promotional campaign adopted nationwide to help drive sales of excess inventory, increasing the company’s product footprint in stores by 80%, ultimately $4M within 18 months• Built a powerful national account team, growing the distribution team from 5 to 20 reps, while also increasing the number of reps selling the Worldwise product line from 40% to more than 75% • Designed and deployed new learning and training materials to onboard sales team performance • Led product exposure for big box retailers, Amazon, and smaller independent retailers; successfully made inroads providing custom promotions to ensure their revenue success with Worldwise products • Managed tradeshow activities for two major shows and 40 US-based regional shows, designing messaging, identified spokesperson for booth, materials, presentations, signage, and shipping

Irving, Tx, Us

Led new product sales and revenue generation, more than tripling sales portfolio for Northern CA territory within a year after landing role. Streamlined and amplified regional business for the Bay Area, rapidly expanding industry relationships and demand creation program. • Accelerated new sales from $143K to $1M+ during tenure and was named Top New Sales Executive • Developed new processes to shorten the sales cycle timeline• Managed 20+ trade shows and events to generate leads, representing the company at national events

Austin, Tx, Us

Championed the development of new clients and revenue across commercial real estate property owners and managers for a leading platform offering procurement and supply chain management services. SiteStuff offers a one-stop shop for professionals overseeing office, space, or building management needs. • Overall Best Performing Account Executive (2012), Top National Account Growth (2011), Top Sales/Account Executive for Platinum Sales (2011), Top Overall Sales Growth (2011)• Grew a Northwest U.S. territory to 1,500 clients and $5M in sales, representing 32% revenue growth• Onboarded new clients and led new client webinars, delivering 100+ training sessions annually• Yardi acquired SiteStuff in 2007 but maintained the company name

San Francisco, California, Us

Piloted 100+ successful events annually for the Aquarium with responsibility for actively soliciting new business, overseeing contract negotiations, and coordinating day-of logistics. Directed event execution, from managing service teams, suppliers, and vendors to ensuring proper setup and tear down.• Represented the Aquarium at trade shows, conventions, industry meetings, and off-site meetings • Exceeded 2009 sales revenue by 20% through strategic marketing and targeted promotions

Austin, Tx, Us

Managed day of operations of suites for football, basketball, and baseball stadiums. • Handled all sales and scheduling for special events within the suites and banquet space• Supervised part-time and temporary event staff

Atlanta, Georgia, Us

Planned all meetings and conventions from pre-sale through post-event.• Consistently earned individual performance reviews above the hotel brand average• Maintained constant communication with clients, serving as event advisor and hotel liaison from the planning stage through event completion• Handled contract negotiations, all internal communications, and billing issues

• Recognized as the top salesperson in new season ticket sales and group sales• Assisted in the creation and implementation of the first annual Houston Comets Girl Scout Lock-in; largest Comets group night; largest overnight event at the Toyota Center; liaison between Girl Scouts and Houston Comets events department; managed all marketing efforts and registration of all participants• Initiated new season and package ticket sales through cold and warm calling, and community and marketing events• Coordinated group nights and created marketing materials and communications to generate increased ticket sales