Tracy Edwards Steingold Email & Phone Number

Austin, TX, US

• Strategic revenue growth and planning consultant for retail and eCommerce industries, identifying opportunities for clients to accelerate revenue, expand the portfolio, improve delivery, and retain clients.
• Currently supporting an early-stage entrepreneur in the growth of a national consumer product goods company catering to the beach lifestyle; identifying brick-and-mortar store distribution partnerships, building.
• Advising a commercial delivery service company with early-stage success to grow product line, identify quality product sourcing and distribution partners, and develop target audience personas

Austin, Texas, US

Houston, TX, US

• Built the sales function and piloted explosive revenue growth for a technology company focusing on e-commerce software and services, helping small to medium-sized businesses handle sales growth using Cart.com. A.
• Grew portfolio from $1K to $5M with 24 significant deals, selling across industries from automotive, financial services, energy, CPG, and clothing to animal pharma and other business sectors
• Upsold 75% of clients to additional product lines and services
• Maintained a near 100% client retention during tenure, losing only one client due to a budgeting issue
• Worked closely with Amazon specialist team, increasing sales by 25% within the first three months
• Interviewed, trained, and mentored 20+ sales employees across the organization, serving as a lead trainer – providing onboarding that included shadowing, instruction, and performance assessment

• Created and grew a women’s inspirational intimates subscription box, developing all aspects of the business, including strategic planning, financing, marketing, procurement, logistics and shipping, and customer.
• Developed and managed key supplier partnerships worldwide, identifying white-label manufacturers, purchasing out-of-season inventory, and U.S. excess inventory for private labeling
• Identified partnerships with boutique stores for product placement and secured placement in women-themed events and pop-up shops
• Launched numerous platforms for online purchasing, from the company website and social media platforms to Shopify, Amazon, and others
• Requested guest speaker at the Subscription Box Conference in New Orleans (2019) due to the low churn rate of subscribers (less than 10%)

Novato, CA, US

• Directed national account sales growth and distributor partnerships for a leading pet supplies product manufacturer, platform, and private equity-owned portfolio company.
• Top account executive, driving distributor account sales 10X+, from $1.5M to $10M in two years
• Increased profit margins by 6% across the portfolio through strategic pricing and competitive research
• Developed a promotional campaign adopted nationwide to help drive sales of excess inventory, increasing the company’s product footprint in stores by 80%, ultimately $4M within 18 months
• Built a powerful national account team, growing the distribution team from 5 to 20 reps, while also increasing the number of reps selling the Worldwise product line from 40% to more than 75%
• Designed and deployed new learning and training materials to onboard sales team performance

Irving, TX, US

• Led new product sales and revenue generation, more than tripling sales portfolio for Northern CA territory within a year after landing role. Streamlined and amplified regional business for the Bay Area, rapidly.
• Accelerated new sales from $143K to $1M+ during tenure and was named Top New Sales Executive
• Developed new processes to shorten the sales cycle timeline
• Managed 20+ trade shows and events to generate leads, representing the company at national events

Austin, TX, US

• Championed the development of new clients and revenue across commercial real estate property owners and managers for a leading platform offering procurement and supply chain management services. SiteStuff offers a.
• Overall Best Performing Account Executive (2012), Top National Account Growth (2011), Top Sales/Account Executive for Platinum Sales (2011), Top Overall Sales Growth (2011)
• Grew a Northwest U.S. territory to 1,500 clients and $5M in sales, representing 32% revenue growth
• Onboarded new clients and led new client webinars, delivering 100+ training sessions annually
• Yardi acquired SiteStuff in 2007 but maintained the company name

San Francisco, California, US

• Piloted 100+ successful events annually for the Aquarium with responsibility for actively soliciting new business, overseeing contract negotiations, and coordinating day-of logistics. Directed event execution, from.
• Represented the Aquarium at trade shows, conventions, industry meetings, and off-site meetings
• Exceeded 2009 sales revenue by 20% through strategic marketing and targeted promotions

Austin, TX, US

• Managed day of operations of suites for football, basketball, and baseball stadiums.
• Handled all sales and scheduling for special events within the suites and banquet space
• Supervised part-time and temporary event staff

Atlanta, Georgia, US

• Planned all meetings and conventions from pre-sale through post-event.
• Consistently earned individual performance reviews above the hotel brand average
• Maintained constant communication with clients, serving as event advisor and hotel liaison from the planning stage through event completion
• Handled contract negotiations, all internal communications, and billing issues

• Recognized as the top salesperson in new season ticket sales and group sales
• Assisted in the creation and implementation of the first annual Houston Comets Girl Scout Lock-in; largest Comets group night; largest overnight event at the Toyota Center; liaison between Girl Scouts and Houston.
• Initiated new season and package ticket sales through cold and warm calling, and community and marketing events
• Coordinated group nights and created marketing materials and communications to generate increased ticket sales