"Sensorio" (a gift for the senses), is a 380 acre, immersive, experiential event and exhibit project created in Paso Robles, CA. Paso Robles, home to 350 wineries is already a major mid-state California destination. Sensorio enhances the area's focus on music, wine, art and fantastic climate. Covering 15 acres of Paso Robles’ rolling hills, Bruce Munro: Field of Light at Sensorio utilizes an array of over 58,800 stemmed spheres lit by fiber-optics, gently illuminating the landscape in subtle blooms of morphing color, through which the public may stroll. Celebrating its one-year anniversary since opening last May, the immersive exhibit has captured an international audience, significantly exceeding all attendance expectations with over 145,000 visitors from 41 countries experiencing the remarkable event in the past year. It has also attracted international media attention, applauded for creating a “movement that infuses culture in valleys of viticulture,” (The New York Times), and described as “the future of public wellness” (Forbes), and a “pilgrimage-worthy art escape” that is “meant to complement, never compete or detract, from the beauty of the landscape” (Travel + Leisure). Bruce Munro: Field of Light at Sensorio was singled out by The New York Times as #6 in its “50 Places to Go in 2020.”Bruce Munro: Field of Light at Sensorio is larger in size than any other Munro exhibition internationally and is Munro’s first US exhibit entirely powered by solar. Field of Light at Sensorio has been described as “mesmerizing” (Los Angeles Times), “art that you experience,” (San Francisco Chronicle), a “dreamlike glowing landscape” (SLO Tribune), and a “well-considered mix of technology, art installations, and community elements” (Forbes). In 2020, it was named #6 In The New York Times "52 Places To Go" internationally.

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Planning and execution of all advertising (print, radio, television, cable), social media (paid and unpaid), public relations, special events, promotion, collateral/graphics, on-site pre-performance events and production of both the Freihofer's Saratoga Jazz Festival and the Saratoga Wine & Food Festival. Corporate Sponsorship of 25,000 capacity outdoor live performance venue. Strategically involved with the 2016 50th Anniversary Capital Campaign, production of WMHT’s hour long retrospective, SPAC at 50, archive collection and preservation culminating in the creation, funding and self-publication of the 360 page, hardcover, 50th Anniversary commemorative coffee table book, SPAC 50: Celebrating 50 Years of the Saratoga Performing Arts Center.

Creation and execution of marketing, advertising, promotion and sponsorship departments for 30,000 sq. ft. 21st century music museum. Curatorial and event production contribution.

Fundraising via third party retail outlets for major cancer center.

Creation and execution of experiential marketing events for interactive advertising agency.

Creation and execution of added value in-book and event promotion for advertisers.

Creation, development and execution of new department for major advertising agency.Objective: To increase media value beyond the buy via added value promotion and sponsorship. Clients include; Snapple, Mitsubishi Cars, Baskin-Robbins, IKEA, Bank One, LA Cellular and many others.

Creation, development and execution of new department for nations' largest independent media service.Objective: To increase media value beyond the buy via added value promotion and sponsorship. Clients include; MCI, The Seagram Beverage Company, Dunkin' Donuts, Carvel Ice Cream Bakery, Metropolitan Transportation Authority, Dole Fresh Vegetables, Mobil Oil, The Boston Beer Company, FujiFilm and Audio Tape, Saks Fifth Avenue, Virgin Atlantic Airlines, Fuddruckers and many others.

American Express Gold and Platinum Card added value.

Media planning (print/radio/television), placement and promotion for approximately four hundred concerts and special events per year ranging in size from clubs to stadiums. Print conceptual design, spot production, radio on-air promotions, paid schedules and written copy. Clients: Metropolitan Entertainment / John Scher Presents (nine northeast markets, Grateful Dead Management), Philip Morris USA (Marlboro Country Music, Marlboro Talent Round-Up, Parliament Sound Series nationwide), in addition to other concert and special event production companies and talent agencies. Personnel management, financial planning, budgets, creative production and concert production.