Tracy Streebel Email & Phone Number

Portland, OR, US

Portland, Oregon, US

Portland, Oregon, US

Side hustled this until 2016 and now advising on growth strategy, sales/distribution channel execution (retail, wholesale) and ecommerce (home delivery, subscriptions, etc).Always happy to connect over a beer🍻Baerlic Brewing is a privately owned 10BBL brewery in Portland, Oregon. We founded Baerlic in 2014 through bootstrapped funding and a ton of sweat..

Granted this opportunity and pursuing a career pivot into civic / public service tech

San Francisco, California, US

• Proud to have led incubation through early adoption for the end-to-end subscription e-commerce (physical good subscriptions) platform offering. I was responsible for market research, ICP, strategy, roadmap, delivery.
• Built and led the E-Commerce Customer Advisory Board with 8 members.
• Executed 100s of customer interviews; uncovering problems and validating prototypes.
• Defined Platform end-to-end solution with 5 customer co-building partners
• Through market research; defined business case, ideal customer profiles, strategy, roadmap and quarterly execution plan ★ Building High-Performing Cross Functional Teams
• Led 4 different global delivery teams of 7-15 people; Product, UX/UI, Engineering, QA, and Docs

Portland, Oregon, US

• As the first product hire at ClearlyRated, I was responsible for scaling the service experience platform including satisfaction data intelligence, data visualization, & dashboards across new markets. And I built, from.
• Analyzed 100s of customer insights each month through our Net Promoter survey program
• Analyzed competitors and market insights to inform strategy
• Built multi-year product growth strategy focused on 3 key growth drivers to deliver business goals★ Building High-Performing Cross Functional Teams
• Led delivery team of 10+ including product, engineering, qa, design
• 2 direct reports - Product Manager and Project Manager

Portland, Oregon, US

• Responsible for brand development, lead generation, product marketing and partnership development of Inavero’s satisfaction survey program and ‘Best of’ award programs. ★ Gathering & Synthesizing Insights
• Conducted 100s of customer interviews & leveraged industry research to inform product and marketing strategy
• Analyzed 1000s of customer Net Promoter surveys to inform product satisfaction and help guide product innovation
• Led new market validation effort including 10+ buyer interviews and securing trade association partnership★ Building High-Performing Cross Functional Teams
• Led team through rebrand; new brand identity & website redesign
• Partnered with Founders to define product monetization approach

Tigard, Oregon, US

• Reporting to the Chief Marketing Officer, I was chartered to increase the credit union’s membership through universities, corporate wellness programs, and community organizations. I was responsible for building the.
• Led 100s of customer discovery interviews to understand pain points and opportunities for Unitus to increase membership resulting in my invention of a new loan product–the Unitus Bicycle Loan.
• Conducted 20+ interviews with community influencers and bike shop owners/staff to validate their support and sponsorship for the new Bicycle Loan product to leverage public relations to drive awareness and interest.★.
• Partnered with Chief Loan Officer & Credit Services team to design and build the Unitus Bicycle Loan product internally.
• Partnered with Marketing Manager and Graphic Designer to build product go-to-market brand including identity, positioning, messaging and multi-channel communication plan (website, print collateral, and social media)
• Led and aligned a cross functional team of 10 people through idea validation, customer experience flow and go-to-market launch.★ Shipping Products that Get Early Adoption

New York, NY, US

Viacom is a multinational mass media conglomerate.Scope:Responsible for media advertising new sales and account growth.

Bachelor Of Science - Business Administration, Focus Area: Management & Marketing

Advanced Product Management Certificate

Master Class: From Product Speak To Finance Speak

Master Class: Continuous Discovery Habits