Tracy Streebel Email & Phone Number

Portland, Or, Us

Portland, Oregon, Us

Portland, Oregon, Us

Side hustled this until 2016 and now advising on growth strategy, sales/distribution channel execution (retail, wholesale) and ecommerce (home delivery, subscriptions, etc).Always happy to connect over a beer🍻Baerlic Brewing is a privately owned 10BBL brewery in Portland, Oregon. We founded Baerlic in 2014 through bootstrapped funding and a ton of sweat. Baerlic is now 3 retail taprooms across Portland, wholesale distribution throughout Oregon & Washington. Earning Oregon’s Best Small Brewery of the Year in 2017 and 2022 runner up for Best of Portland, Baerlic continues to thrive.

Granted this opportunity and pursuing a career pivot into civic / public service tech

San Francisco, California, Us

Proud to have led incubation through early adoption for the end-to-end subscription e-commerce (physical good subscriptions) platform offering. I was responsible for market research, ICP, strategy, roadmap, delivery, and early adoption. Impacted by layoff; position moved to India.★ Gathering & Synthesizing Insights• Built and led the E-Commerce Customer Advisory Board with 8 members.• Executed 100s of customer interviews; uncovering problems and validating prototypes.• Defined Platform end-to-end solution with 5 customer co-building partners• Through market research; defined business case, ideal customer profiles, strategy, roadmap and quarterly execution plan ★ Building High-Performing Cross Functional Teams• Led 4 different global delivery teams of 7-15 people; Product, UX/UI, Engineering, QA, and Docs• Led 15+ cross-functional team including Marketing, CS, Sales, & Support• Led 1-3 sales or customer support calls per week to help solution • Responsible for training / enablement of 4 GTM teams including sales, marketing, service/support, and implementation• Executive sponsor for 3 top 100 customers; responsible for account retention• 1 direct report★ Shipping Products that Get Early Adoption• Authored & shipped 10+ Platform UI features & Commerce API extensions• Revamped entire e-commerce user documentation / tutorials across 6 platform service areas• Built Chargebee's Shopify App from the ground up authoring 100% of the product requirements• Shipped app with 39+ app demos within the first 2 weeks of release; resulting in 12% installs• Led 5 early adoption programs for new product/featuresFor more context on my experience at Chargebee, let's connect! Chargebee, a privately held, VC backed tech startup valued at over $1B. Chargebee is a commerce platform enabling subscription and recurring billing experiences for subscription-based businesses.

Portland, Oregon, Us

As the first product hire at ClearlyRated, I was responsible for scaling the service experience platform including satisfaction data intelligence, data visualization, & dashboards across new markets. And I built, from the ground up, the ClearlyRated business marketplace enabling professional service firms (staffing, accounting, legal) to easily amplify their brand based on service excellence (business reviews & ratings). Working closely with the Founders, I led the product strategy, product goals, roadmap, and execution.★ Gathering & Synthesizing Insights• Analyzed 100s of customer insights each month through our Net Promoter survey program • Analyzed competitors and market insights to inform strategy• Built multi-year product growth strategy focused on 3 key growth drivers to deliver business goals★ Building High-Performing Cross Functional Teams• Led delivery team of 10+ including product, engineering, qa, design• 2 direct reports - Product Manager and Project Manager • Led quarterly companywide Product Business Reviews • Led bi-weekly GTM team training on new features, bug fixes, etc.★ Shipping Products that Get Early Adoption & Engagement• Re-platformed core product (online ratings & reviews directory) to enable growth; resulting in expansion of 3 new markets and migrated 200 users to new product• Authored & shipped 10+ new features to grow core user engagement • Led 10+ early adoption programs to garner feedback and validate GA success• Achieved 92.8% NPS with 47% response rate (trailing 12 months, 2021)ClearlyRated, a marketplace and B2B experience management tech startup bringing together business service firms (accounting, legal, insurance, staffing) and their buyers. ClearlyRated delivers transparency in service ratings while providing firms with the operational data (NPS) and digital reputation management tools to build loyal customers for growth acceleration.

Portland, Oregon, Us

Responsible for brand development, lead generation, product marketing and partnership development of Inavero’s satisfaction survey program and ‘Best of’ award programs. ★ Gathering & Synthesizing Insights• Conducted 100s of customer interviews & leveraged industry research to inform product and marketing strategy• Analyzed 1000s of customer Net Promoter surveys to inform product satisfaction and help guide product innovation • Led new market validation effort including 10+ buyer interviews and securing trade association partnership★ Building High-Performing Cross Functional Teams• Led team through rebrand; new brand identity & website redesign • Partnered with Founders to define product monetization approach• Led team through the end-to-end experience design & build of the 1st service excellence award product (Best of Staffing) including signup experience, onboarding, service touch points, tutorials, and feature development.• Contributed to product development lifecycle including writing product requirements & building wireframes while working directly with 2 engineers and 1 designer.• Mentored 2 direct reports★ Shipping Products that Get Early Adoption & Engagement• Led go-to-market strategy and execution for all product launches including positioning & messaging for 3 markets across communication channels (website, media, PR, social, email, tradeshows, webinars, blogs, guidebooks, & keynote CEO presentation). • Built sales enablement tools and led trainings• Achieved average growth of 62% from 2010 to 2016, securing 8 of the top 10 staffing firms in the world• Created the marketing playbook for new market entry; expanded into 2 new marketsInavero, a private tech-enabled research firm that analyzed feedback from more than 250,000 professional service firm clients and employees each year. The firm's "Best of" service awards are the recognized standard for quality within professional service firms.

Tigard, Oregon, Us

Reporting to the Chief Marketing Officer, I was chartered to increase the credit union’s membership through universities, corporate wellness programs, and community organizations. I was responsible for building the network, creating campaigns, delivering financial literacy classes, and uncovering new opportunities to increase market share.★ Gathering & Synthesizing Insights• Led 100s of customer discovery interviews to understand pain points and opportunities for Unitus to increase membership resulting in my invention of a new loan product–the Unitus Bicycle Loan.• Conducted 20+ interviews with community influencers and bike shop owners/staff to validate their support and sponsorship for the new Bicycle Loan product to leverage public relations to drive awareness and interest.★ Building High-Performing Cross Functional Teams• Partnered with Chief Loan Officer & Credit Services team to design and build the Unitus Bicycle Loan product internally.• Partnered with Marketing Manager and Graphic Designer to build product go-to-market brand including identity, positioning, messaging and multi-channel communication plan (website, print collateral, and social media)• Led and aligned a cross functional team of 10 people through idea validation, customer experience flow and go-to-market launch.★ Shipping Products that Get Early Adoption• Led the go-to-market launch for the new Bicycle Loan product through community influencers, businesses, universities and non-profit alliances to create awareness and interest.• Surpassing my membership goal by 44% by reaching a new audience seeking a financial institution aligned with their values.Unitus is a regional financial institution serving 100,000+ members.

New York, Ny, Us

Viacom is a multinational mass media conglomerate.Scope:Responsible for media advertising new sales and account growth.

Bachelor Of Science - Business Administration, Focus Area: Management & Marketing

Advanced Product Management Certificate

Master Class: From Product Speak To Finance Speak

Master Class: Continuous Discovery Habits