Tracy Tanner, Mba Email and Phone Number
Los Angeles, CA, US
Tracy Tanner, Mba's Location
Los Angeles Metropolitan Area, United States, United States
About Tracy Tanner, Mba
I am your Strategy Growth Expert and Builder of Internal & External Stakeholder Teams. Consistent strategic approach combines presence and diplomacy to complex, key growth opportunities; solving critical problems and earning respect among clients and colleagues. Experienced Sales and Marketing leader with a keen eye on Operations, Business Development.Highlights:- Worked with several Fortune 100 companies generating sales growth and partnerships.- Represented and contributed to technology companies across the supply chain, supporting multiple - industries.- Known for fostering sales and key account management teams, exceeding revenue goals, and identifying areas for process improvement.- Entrepreneurial Mindset and Advocate: Founded an EdTech startup, and developed channel sales from scratch at sensor startup.Key AchievementsSales & Negotiation:- Secured sales contracts with four key global distributors in the channel for a sensor product launch at PreAct.- Co-led closing deals with client teams at PC Connection, Entex, and CompuCom (totaling $500M+).Managed a $1.2B annual sales revenue stream for 25 clients at Ingram Micro.Client-Focused:- Built trust with Taco Bell's IT executive, gaining access to the C-suite at Microsoft.- Customized warehousing and marketing programs by solving complex business issues for top clients at Ingram Micro.- Respected professional known for listening to client needs and fostering strong relationships.Marketing:- Introduced multi-level marketing campaigns, including PR, website design, and content for PreAct, managing four outsourced marketing agencies.- Developed a multi-tier marketing program for the Government & Education sectors at Ingram Micro, securing a $20M contract with reseller account.- Represented resellers to co-develop programs driving business with marketing at Ingram Micro.Company & Employee Advocate:- Cross-functional corporate advocate focusing on vision, goals, and collaboration at Microsoft, Ingram Micro, PreAct, Kolena, and Micro Center.- Developed a comprehensive training, rewards, and career pathing program for the Major Accounts team at Ingram Micro, leading to sustained success.- Appointed change advocate by communicating employee issues and recommendations to executive staff at Micro Center and Ingram Micro.Email: TracyTnnr@gmail.comSkills:Cross-functional Team Leadership • Multi-Channel Marketing • Distribution Strategies • Business Development • Strategy
Tracy Tanner, Mba's Current Company Details
Tracy Tanner, Mba Work Experience Details
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Vp Of Global Channel Sales And MarketingPreact TechnologiesLos Angeles, Ca, Us
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Business Consultant | Coach, Strategist, Mentor, Small & Medium Sized Businesses, Start-UpsIn | Form Nov 2017 - PresentConsultant specializing in branding, strategic and business planning, sales strategy, client and vendor relations, organizational communication, and process optimization.Key achievements include:► ADA Compliance Website Services: Spearheaded initiatives at KUI to ensure web services meet ADA standards, enhancing accessibility and legal compliance.► Innovative Data Structure Strategy: Influenced team pioneering a patented mathematical method poised to revolutionize data retrieval and positioning within a specific data structure.► Retail Launch Expertise: Led the planning and execution of a successful grand opening for a holistic mind and body center, overseeing all phases from concept to launch.► Non-Profit Volunteer Management: Restructured and focused volunteer efforts at a non-profit organization, culminating in the largest fundraiser in the group's history, raising $70K.► Arts Industry Strategy Leadership: Served as the principal strategist for a global non-profit in the arts sector, directed vision, marketing strategies, fundraising initiatives, and project execution. -
Vp Global Channel Distribution Sales & Marketing | Sensor Technology, Global AlliancesPreact Technologies Feb 2023 - Feb 2024Portland, Oregon, UsDirected the strategic development and implementation of distribution partnerships and marketing strategies at PreAct Technologies, a provider of cutting-edge near-field, flash LiDAR sensor solutions. Notable accomplishments include:► Global Partnership Development: Successfully established four major electronic distribution partnerships with Digi-Key, Amazon, Brevan (NewPower), and Arrow, and secured commitments for three additional partnerships.► Product Launch Management: Led the introduction of new sensor products in collaboration with four distribution partners. Managed external service providers and maintained high standards for marketing materials to ensure brand consistency.► Customer Journey Optimization: Analyzed and mapped the customer journey to identify and implement operational improvements.► Website Platform Migration: Supervised the transition of the company’s website from WordPress to WebFlow, enhancing functionality and user experience.
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Co-Founder | Education Technology (Edtech), Lifelong Learning, Channel BuilderKolena Corporation Mar 2019 - Oct 2022Kolena was established to fill a significant gap in soft skills education that was lacking in both academic institutions and corporate environments.Key Achievements:► Business Development Leadership: Spearheaded business development efforts by engaging with 3,000 educators in entrepreneurship, conducting 70 Zoom calls in a single month, which generated $100,000 in annual revenue.► Strategic Team Leadership: Guided a multidisciplinary team in branding, technology integration, sales, marketing, and strategic planning.► Innovative Platform Launch: Launched a pioneering social and community platform dedicated to soft skills training.► Market Adaptability: Swiftly adapted to emerging market needs during the pandemic, ensuring relevance and responsiveness.► Educational Research: Conducted comprehensive interviews with over 70 professors worldwide to pinpoint deficiencies in entrepreneurship education and soft skills training.Highlights:► Grant Achievement: Secured a grant from the U.S. State Department in partnership with the U.S. Embassy in Ghana, the University of Ghana, and Global Ties, leading to the creation of an innovation and incubation platform at the University of Ghana Business School.► Non-Profit Collaboration: Collaborated with a national U.S. non-profit to develop and deploy an educational (EdTech) platform for 18,000 members.► Community College Partnership: Forged a lasting partnership with the OC Community Colleges Business & Entrepreneurship Sector to develop tailored up-skilling and re-skilling EdTech platforms, co-hosting 12 virtual events focused on the future of work.► Industry Representation: Actively participated in future of work discussions within the community college system, representing industry perspectives and needs.
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Advisory Role & Executive Board Member | Ambassador, Strategist, Change Agent, Channel StrategistChuck Jones Center For Creativity Jun 2008 - Mar 2020Costa Mesa, California, UsAs the Chuck Jones Center for Creativity (CJCC) broadened its outreach and introduced new programs, the Jones family invited me to take on a leadership role on the board. My primary objective was to steer the organization through strategic and business planning processes to ensure that individuals of all ages could freely explore their creative potential. I was honored to serve in three key capacities: Advisor, Executive Board Member, and President of the Chuck Jones Center for Creativity.Advisor (2017-2020):► Community Advocacy: Continued championing creativity within the community.► Strategic Guidance: Provided strategic advice for the ongoing development of the Chuck Jones Center for Creativity.Executive Board Member (June 2014 - April 2017):► Board Liaison: Acted as the intermediary between the Board and the Council for Creativity following CJCC’s recognition as a 501(c)(3) organization.► Budget Oversight: Collaborated on budgeting and recommended procedural enhancements for better fiscal management.► Strategic Leadership: Guided the newly formed public board in crafting strategic growth and business plans for CJCC.► Partnership Development: Established strategic alliances with educational institutions, non-profits, civic groups, and community leaders.President of Chuck Jones Council for Creativity (June 2008 - June 2014):► Infrastructure Development: Set up a robust infrastructure and initiated a training and mentoring program for 50 artist volunteers.► Fundraising Leadership: Led a team of fundraising volunteers to a record-breaking achievement, raising $130K in donations.► Operational Strategy: Formulated engagement rules, processes, and strategies to enhance team efficiency and effectiveness. -
Vice President | Human Capital Practice, Solution Strategist, Management ConsultingEy Jan 2002 - 2003London, GbIn 2002, EY introduced its Human Capital Practice within its Tax Practice, recognizing the growing importance of strategic human resource management. I joined a select national team of ten executive consultants tasked with deploying a comprehensive Go-to-Market Strategy that addressed key human capital issues, such as Sarbanes-Oxley compliance, HIPAA, compensation structures, and expatriate relocation.► Strategic Leadership: Directed the development of a Go-to-Market Strategy, engaging with Fortune 500 companies across the western region to assess their needs and craft targeted proposals.► Revenue Growth: Successfully secured a $2.5 million revenue stream from Human Capital professional services, significantly boosting the revenue of this newly formed practice.► Enhanced Client Engagement: Orchestrated Human Capital discussions for over seventy associates, markedly improving client engagement and satisfaction.► Service Expansion: Conducted an average of 10 Go-to-Market strategy sessions per month, broadening EY's service capabilities and extending its market presence. -
Senior Director Telesales | Process Improvement, Organizational Development, Channel Sales LeaderIngram Micro Jan 2001 - May 2001Irvine, Ca, UsAt Ingram Micro, a leader in supply chain solutions and global technology, I served as the Senior Director of Telesales for the Government and Education sectors. Here, I transformed the Telesales team by adopting a more strategic sales approach, akin to that of the National Major Accounts department, with a particular focus on Public Sector segments such as Federal, State/Local, K-12, and Higher Education. I also held P&L responsibility.Key Accomplishments:► Revenue Management: Oversaw an $80M revenue stream encompassing 1000 resellers and successfully led the negotiations and closure of the department’s first $20M reseller contract for Hewlett Packard sales.► Process Optimization: Enhanced order accuracy by elevating flagged orders from 70% to 100% within three months through strategic process improvements.Margin Improvement: Boosted margins by 30 basis points in a fluctuating market, thereby increasing operational efficiencies.► Team Development: Trained a 30-member, bi-coastal team, equipping them with the necessary tools and techniques for success.► Leadership Role: Served as the Chair of the National Government & Education Committee, selected from among ten senior colleagues.► Market Research and Customization: Initiated a web-based survey targeting the government and education market, which led to the development of a tiered service offering, improving program customization and client satisfaction. -
Area Sales Director | Education, Efficiency Expert, Cost Reduction, Education Channel SalesIngram Micro Oct 1999 - Jan 2001Irvine, Ca, UsAfter a reorganization, I took on a leadership role in Telesales, focusing on higher education sales on the West Coast, where I supported representatives working with major on-campus retailers and resellers. My role quickly expanded to Senior Director of Government and Education.Primary Areas of Focus:► Process Optimization: Implemented process improvements that halved order entry time for 1,400 Telesales associates, resulting in greater operational efficiency and increased vendor-designated discounts.► Contract Negotiation: Successfully negotiated contracts with top educational clients, achieving a total contract value of $50 million.Through strategic leadership and operational enhancements, I played a pivotal role in driving revenue growth and expanding our market presence in the government and education sectors.
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Director Global Strategic Accounts | Client Advocate, Stakeholder Engagement, Channel ExecutiveIngram Micro Mar 1999 - Sep 1999Irvine, Ca, UsUpon my promotion to Director at Ingram Micro, I led a team of twenty Corporate Account Managers dedicated to supporting our largest Fortune 100 corporate and direct marketer clients. This period was challenging due to an industry downturn and subsequent consolidation, which eventually led to the downsizing of my position, with responsibilities shifting to Telesales.Key Initiatives Included:► Program Development: Crafted customized services tailored to meet the needs of our top clients.Fiscal Management: Oversaw the P&L, ensuring financial responsibility and accountability.► Lead Negotiator: Directed all major internal negotiations, advocating effectively on behalf of our clients.This role required a diverse set of skills, including account management, financial planning, marketing, solution selling, customer experience management, strategic partnerships, team building, and business strategy, among others. These competencies were critical in navigating the complexities of the role and driving business success during a turbulent time in the industry.
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Senior Manager National Major Accounts | Employee Advocate, Training & Career Path DevelopmentIngram Micro Jan 1996 - Mar 1999Irvine, Ca, UsAs a Senior Manager at Ingram Micro, I undertook duties typically reserved for a Director, leading the National Major Account department that catered to our top 25 clients. These clients, primarily resellers in the direct marketing or corporate sectors, were all contractual partners with Ingram Micro.Key Achievements Included:► Revenue Growth: Generated $1.2B in revenue through the direct development of customized programs and proposal generation, which included a 30% increase in revenue for one client and the acquisition of a new $80M client.► Proposal Enhancement: Transformed draft proposals into compelling marketing documents, significantly boosting our proposal success rate and strengthening our market competitiveness.► Customer Focus: Managed all operational issues for top clients, ensuring their needs were met and expectations exceeded.► Contract Oversight: Ensured strict adherence to contractual obligations with our clients.► Executive Communication: Led client executive briefings involving internal C-Suite stakeholders to align on strategy and objectives.► Training and Development: Created a specialized training curriculum for both 40 Major Accounts associates and 1,400 bi-coastal Telesales members.► Organizational Development: Recommended a new organizational structure that enhanced team motivation and effectiveness.► Risk Management: Proactively addressed and mitigated risks by ensuring that client obligations were met, preserving company integrity and client trust.► Sales Strategy Innovation: Acted as a change agent by introducing a new account management philosophy, subsequently adopted across our department.► Operational Improvements: Resolved critical electronic initiative issues in IT that affected 60% of a $1.2B revenue stream, enhancing overall operational efficiency.
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Corporate Account Manager | National Major Accounts, Team Leader, Contract & Client ManagementIngram Micro Jan 1995 - Jan 1996Irvine, Ca, UsI was introduced to Ingram Micro by a client in the technology sector, and I decided to join the company mainly to gain comprehensive experience across the supply chain. Having previously worked in retail, software publishing, and software licensing reselling, moving to Ingram Micro presented an excellent opportunity to work with a leading computer products distributor. I was fortunate to receive an offer and joined Ingram Micro as a Corporate Account Manager.In this role, I collaborated closely with the outside sales representatives and Telesales teams, providing support for all contractual elements. As the lead for National Major Accounts for certain key clients, I was responsible for spearheading contract implementation discussions, involving multiple departments such as Marketing, Purchasing, Legal, C-Suite, Warehouse, Telesales, Finance, and Sales Operations.During this period, I am particularly proud of the following achievements:► Account Management: Handled five clients that collectively contributed approximately $600M to our annual revenue.► Significant Sales Closure: Successfully negotiated and closed a $350M contract that included customized programs covering marketing, shipping, and warehousing.► Academic Achievement: Concurrently completed the last two semesters of my M.B.A. program, graduating with honors.
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Account Executive | Channel Var, Relationship Management, Contract NegotiationCorporate Software Services, Inc Jan 1994 - Dec 1994Irvine, California, UsIn 1994, Corporate Software, Inc. (CSI), an innovative software consulting firm, was at the forefront of introducing software licensing to corporate America. This emerging trend offered large Fortune 500 companies a chance to reduce costs and optimize their software management.At CSI, I championed the "Cost of Ownership" strategy, educating Fortune 500 clients on the benefits of transitioning from boxed software products to standardized software licensing. This approach led to Beckman Instruments adopting Microsoft Windows and embracing software licensing as a cost-saving measure.During my one-year tenure, I achieved the following:► Sales Achievement: Secured a $500,000 international software licensing contract with Beckman Instruments, representing significant new business.► Corporate Strategy Advocacy: Actively promoted our company's strategy among top Fortune 200 companies on the West Coast.► Professional Development: Participated in an executive-focused M.B.A. program, balancing full-time work and travel commitments. -
Assoc. Corporate Marketing Manager | Technical Strategist, Public Speaking, Industry Channel ExpertMicrosoft Apr 1991 - Dec 1993Redmond, Washington, UsMicrosoft's vision as a software publisher was clear: to see Windows operating on every desktop in every company, home, and school. The strategy centered around "touch-points," measuring success by how many people were introduced to the product each month.In November 1990, fueled by my aspirations to work at Microsoft after witnessing the launch of Microsoft Windows and Microsoft Word for Windows 1.0 during my time at Micro Center, I relocated from Ohio to California. My determination paid off after enduring nine interviews over two days, resulting in job offers from two different divisions—Corporate and Retail. Opting to leverage my retail experience, I joined the corporate reseller division, starting my career at Microsoft on April 1, 1990, and hoping it wasn’t just an April Fool’s prank!My accomplishments at Microsoft included:► Product Adoption Strategy: Boosted Microsoft's product presence from 60% to 90% at Taco Bell's corporate headquarters.► Application Strategy Advocate: Consistently achieved or surpassed 200 monthly touch-points and revenue targets by promoting Microsoft strategies for products such as NT, Windows, Windows for Workgroups, Project, Word, and Excel.► Innovative Program Design: Delivered a strategic presentation to an unprecedented audience of 200 attendees at a local office, which was subsequently adopted companywide.► Sales Achievement: Secured a contract worth $10,000 with Microsoft Consulting Services, a newly formed division.► C-Suite Communication: Conducted executive briefings for key software opportunities with top executives from Taco Bell and Coldwell Banker.► Solution-Oriented: Collaborated on several major client projects across diverse industries, including aerospace, food (retail and development), and real estate, ensuring Microsoft products aligned with their objectives.► Professional Development: Enrolled in an accelerated M.B.A. program. -
Manager, Macintosh Department | Mediator, Management, Leader, Vertical Market SalesMicro Center 1989 - Nov 1990Hilliard, Oh, UsFounded in 1979 in Columbus, Ohio, Micro Center has evolved into a prominent player in the highly competitive electronic and mechanical retail industry. By 2023, it had expanded to 26 stores across the nation, establishing itself as a go-to destination for building personal and gaming computers. The combination of a customer-centric philosophy and tech-savvy employees has been crucial to its success.During my tenure at Micro Center, I was tasked with managing the Macintosh department and later the Apple Department, with a focus on education. This role not only offered me the opportunity to manage but also to immerse myself in learning new technologies, which significantly contributed to my professional growth. My experience at Micro Center was instrumental, and it eventually led me to pursue further opportunities in California.Key Responsibilities:► Fiscal Management: Oversaw the P&L for the department.► Leadership: Managed a team of 15 salespeople in the Macintosh department, fostering a productive and knowledgeable team environment. -
Desktop Publishing Specialist | Dtp Department, Solution Sales, Lead Seminar SpeakerMicro Center 1988 - 1989Hilliard, Oh, UsIn the newly established Desktop Publishing (DTP) Department, my role was dedicated to supporting individuals and businesses in need of desktop publishing solutions. I conducted thorough assessments of their needs, made tailored recommendations, and assisted in building their ideal systems.My approach was customer-centric, focusing on understanding and meeting the customer's specific requirements. This strategy led to significant accomplishments, including:► Sales Achievement: Consistently achieved monthly sales of $1M and increased business visibility by 20% in the Columbus, Ohio metropolitan area.► Solution Sales and Training: Acted as the DTP representative within the Micro Center Education department, leading sixteen educational seminars per month.► Conscientious and Customer-Focused: Collaborated closely with the build area to ensure systems were correctly assembled and software was properly installed. I also played a key role in triaging computer issues and coordinating with the technical support team to resolve them effectively.
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Senior Sales Associate | Ibm Department, Mentor, Sales Coach, $1 Million ClubMicro Center 1987 - 1988Hilliard, Oh, UsIn my continued role in retail sales within the IBM department, I managed to expand my client base to around 100. Embracing a long-term relationship sales philosophy, my loyalty and determination helped me cater to a diverse clientele ranging from individual families to large corporations, all united by a specific need. Through careful assessment, respect, and diligent follow-up, my recommendations were broadly accepted.Key Contributions:► Well-Respected: Earned the respect of my colleagues as a go-to expert for desktop solutions.► Conflict Resolution: Selected by management to de-escalate situations with dissatisfied customers effectively.► Top Sales Award Recipient: Regularly received the “Top Gun Award” for consistently achieving over $1M in sales each month.► Employee Advocate: Invited personally by John Baker, CEO of Micro Center, to represent employee perspectives during a company meeting in a challenging period.► Customer-Centric: Acknowledged by numerous customers who appreciated my thorough follow-up and expertise, as evidenced by multiple letters of satisfaction.
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Sales Associate, Ibm Department | Triage SpecialistMicro Center 1986 - 1987Hilliard, Oh, UsMy initial foray into retail began while working at the Kroger Co. during high school and college. This experience proved instrumental when applying to Micro Center, as it allowed me to leverage my retail background while stepping into the burgeoning tech industry.Micro Center served as the foundational stone for my career in technology. The company's rigorous three-month training program allowed me to rotate through every department for at least two weeks, including sales, shipping and receiving, the build room, service, and accessories. The training underscored a pivotal message from the three founders, John Baker, Bill Blaine, and Dale Brown: "The customer is always right!"Empowered with this comprehensive understanding, I achieved significant milestones:► Sales Achievement: Consistently generated $1M in monthly sales, earning the "Top Gun Award" for top sales performance.► Certification Achievements: Successfully completed extensive certification training in sales, software, and hardware.► Team-Oriented: Advocated and promoted a team-based approach within a commissioned sales environment.
Tracy Tanner, Mba Skills
Public Speaking
Marketing Strategy
Public Relations
Social Media
Fundraising
Marketing
Strategic Planning
Nonprofits
Team Building
Social Media Marketing
Leadership
Communication
Business Strategy
Tracy Tanner, Mba Education Details
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University Of RedlandsGeneral -
The Ohio State University College Of Arts And SciencesGeneral
Frequently Asked Questions about Tracy Tanner, Mba
What company does Tracy Tanner, Mba work for?
Tracy Tanner, Mba works for Preact Technologies
What is Tracy Tanner, Mba's role at the current company?
Tracy Tanner, Mba's current role is VP of Global Channel Sales and Marketing.
What schools did Tracy Tanner, Mba attend?
Tracy Tanner, Mba attended University Of Redlands, The Ohio State University College Of Arts And Sciences.
What skills is Tracy Tanner, Mba known for?
Tracy Tanner, Mba has skills like Public Speaking, Marketing Strategy, Public Relations, Social Media, Fundraising, Marketing, Strategic Planning, Nonprofits, Team Building, Social Media Marketing, Leadership, Communication.
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