Tracy Terrell's Location
Austin, Texas, United States, United States
Tracy Terrell's Contact Details
Tracy Terrell work email
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Tracy Terrell phone numbers
About Tracy Terrell
Passionate about positively impacting lives and driving results! I do that by surrounding myself with a diverse team of subject matter experts. From there, I ensure we have the tools to be effective and keep the collective eye on the ball. Through challenges, we grow better and stronger versions of ourselves. As a servant leader, my mission is to inspire others to be servant leaders and to accomplish more than they originally thought possible for themselves and their families.
Tracy Terrell Work Experience Details
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Director Of SalesHotel Viata Dec 2022 - Present -
Principal ConsultantTc - Terrell Consulting Sep 2019 - Dec 2022Assisting my clients to drive results by handling:>Maximized fundraising efforts for Austin Film Festival’s Film & Food Party benefiting Young Filmmakers Program>Secured regional/national speaking engagements and provided presentation speaker support>Retained Executive Search for C-Level and Senior Leadership with KIP Search>Director of Sales & Marketing task force for hotel management companies>Recruitment and Management - Staff and Volunteers>Negotiation and acquisition of hotel & venue agreements>Project Management>Trade show and event strategy, marketing and management>Digital and direct marketing strategy and implementation >Social media marketing strategy, execution, and reporting>Blog Content, Press Releases, Website Content, and Video Editing
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Consulting Director Of Event Sales & Hotel ProgramCircuit Of The Americas Aug 2016 - Sep 2019Austin, Tx, UsManage hotel program; develop business opportunities; and, manage Visit Austin relationship. Secured $158K hotel sponsorship for Austin Bold FC. Leveraging personal brand in hospitality community to established COTA hotel program with over 50 Austin hotels implementing customized agreement that provided the best group rates for the race fans and track clients; generated 10% commission revenue; mitigating any financial liability on COTA’s behalf; and established COTA hotel rewards program with all brands. Working relationships with Visit Austin, Destination Management Companies, and 30+ year client relationships, was able to develop and close on special event business opportunities showcasing COTA’s many assets reaching all new buyer groups – largest booking a corporate event at $728K in revenue and 54% profitable. Also mitigated over $900K in COTA hotel contracted deposits for F1 2016 in just 8 weeks. -
Co-Chair Of Chinese Auction Fundraiser / Founding Board Member & Past President Of Austin ChapterHsmai Austin Chapter Aug 2007 - Aug 2019Austin, Texas, UsWas founding board member and president for the Austin Chapter represented Austin at the international conference. Continue to be actively involved in HSMAI Austin chapter as co-chairperson of the Chinese Auction & Dinner benefiting the Terrell William Abbott Educational Scholarship Fund that encourages/supports promising future hotel leaders in advancing their education/training. The application process is fairly lengthy and the fund has awarded 12 scholarships to date. -
Director Of Sales & Marketing, Courtyard & Residence Inn Marriott Austin Downtown/Convention CenterWhite Lodging Services Jun 2009 - May 2016Merrillville, In, UsRecruited a diversified group of sales managers creating customized plans for each to ensure their successful development and sales production. This team achieved outstanding year over year revenue and market share growth during both recession and growth environments. Exceeded Courtyard/Residence Inn Austin Downtown/Convention Center’s (CYRI) revenue goals annually increasing top line performance from $24M in 2009 to $35M in 2015. Despite addition of 1600 rooms to downtown Austin market, led CYRI sales team to strongest finish since hotel's opening with $13.8M total group revenue booking performance. Grew banquet/catering revenue from $880K in 2009 to $2.3M in 2015, with just 6600 square feet of function space. Leveraged digital media which consistently resulted in $250K to $300K annually. Was company leader in promoting sales managers out to other White Lodging hotels, then watching them become successful sales leaders for those assets. Managed a sales and marketing budget of $1.2M. -
Director Of Sales, The Driskill HotelDestination Hotels And Resorts Jul 2003 - Jun 2009Englewood, Colorado, UsLed a seasoned sales team of 6 people that increased group revenues from $2.4M in 2003 to $4.7M in 2008; group average daily rate increased from $151 in 2003 to $214.17 in 2008; and hotel revenues from $18M in 2003 to $26M in 2008. Nominated for Sales Team of the Year for 2006, 2007 & 2008, and I was nominated for Sales Leader of the Year for 2006. Managed a sales & marketing budget of $1.5M. -
Public Relations & Event Marketing ManagerThinq Learning Solutions Jun 1999 - Feb 2003UsManaged public relations and advertising agencies garnering high level speaking engagements at national industry conferences and exhibitions as well as coverage in national publications such as Boston Globe, Wall Street Journal, Fortune and Smart Money. Developed and managed sales & marketing budget of $1.8M. Handled strategy and logistics with regards exhibition design, build and display as well as staff exhibit sales training. Developed a lead tracking process where ROI was measurable by event. With a strategic planned approach, those efforts assisted in moving THINQ from back of the pack to a market leader which led to it's acquisition by SABA the market leader in learning management software platforms. -
Director Of Meeting & ExpositionsNational Association For The Remodeling Industry Jan 1997 - Apr 1999Assumed responsibilities at NARI for failing trade show and within 18 months led a successful turnaround which resulted in obtaining the association’s goal of selling the show for $3.7M to National Association of Home Builders. This dramatic turnaround entailed a targeted strategic marketing and communications plan with new website developed for Remodel America show; partnering with industry publications for ad space and use of their databases for direct marketing efforts; partnering with all hardware stores/lumber yards within 500 mile radius of Atlantic City Convention Center to display show brochure with free expo only registration form. Incentivized exhibitors with additional marketing/promotion for those that provided a highly interactive experience for the attendees. Managed a sales and marketing budget of $1.75M.1999 American Society of Assn Executives' Gold Circle Award for Total Convention Communication1999 “Beyond the Call of Duty” Special Recognition Award presented by the NARI Board of Directors
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Director, Meetings & ExhibitionsAmerican Logisitics Association Aug 1995 - Dec 1996American Logistics Association is a non-profit that advocates and defends the morale, welfare and recreational benefits/programs for all five U.S. military branches. Planned and managed sales and marketing plans, budget of $2.7M, and managed logistical operations of board meetings, domestic and international conferences, and a Top 100 nationally ranked exposition. Mentored and managed a conference and exposition manager; managed external exhibition sales group; exhibit decorating company; and, negotiated all hotel and vendor contracts.
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National Customer Events ManagerMci Communications Jul 1992 - Jun 1995Washington, Dc, UsMCI Communications Corp. was an American telecommunications company that was instrumental in legal and regulatory changes that led to the breakup of the AT&T monopoly of American telephony and ushered in the competitive long-distance telephone industry. Developed and managed budget of $3.0M, partner/vendors, creator of event concepts for all national customer events. Managed Carlson Management Group staff in planning and onsite. Support ranged from 7 to 150 CMG associates. Also managed the clients' and executives' flight arrangements on 7 private MCI corporate jets. Worked with 7 regional event managers on the support and needs that the national office could provide. Customer events included MCI Classic - PGA Tour event on Hilton Head Island; Monterey Jazz Festival; Super Bowl; and, Olympics. -
Convention Services ManagerHyatt Regency New Orleans Apr 1991 - Jun 1992New Orleans, La, UsLearning of my relocation to New Orleans, my former boss and general manager asked me to return in my former capacity as convention services manager. This hotel was 1100 guest rooms and 150K sq ft of function and exhibition space. Handled all logistical details working with the national association convention group contacts on all logistical details and disseminating that information to all the departments of the hotel and proactively mitigating any issues. Worked closely with exhibition decorating companies. -
Associate Director Of MeetingsNational Association Of Chain Drug Stores (Nacds) Feb 1990 - Apr 1991Arlington, Virginia, UsWas recruited by my client NACDS to join their team as they needed over 70+ hotel contracts that needed to be sourced and contracts negotiated. Conducted site visits, presented budgets, made recommendations, and finalize contracts. Put into place a turnover process where the signed contracts were reviewed with one of five meeting planners and the registrar. In addition, the contracts were saved to a database that all our teammates could access that showed which meeting manager was taking point. Educated my teammates along the way on how to conduct sites and negotiate contracts with hotels. All five of the meeting managers today are successful directors of meetings for national associations and Fortune 100 corporations. -
National Sales ManagerLe Méridien Hotels & Resorts Feb 1988 - Feb 1990ThWorked in National Sales Office in DC representing 58 hotels and resorts worldwide to group buyers within the national association and corporate segments. Consistently exceeded quarterly sales goals by 115 to 130 percent. Organized and executed multiple familiarization trips, both domestic and international, for highly qualified client prospects. -
Corporate Management Trainee Promoted To Convention Services ManagerHyatt Regency New Orleans Jun 1986 - Jan 1988New Orleans, La, UsPromoted from corporate management training program to convention services manager. Handled all NFL football teams, fraternal, religious and military groups. At this time in the hotel industry, computers were not utilized. I was an early adopter of Apple MAC 512K enhanced computer and printer, which I brought to work and it became quickly apparent to senior management how much more efficient and productive I was versus typewriters and carbon sheets.
Tracy Terrell Skills
Hospitality
Event Planning
Hospitality Management
Hotels
Hospitality Industry
Event Management
Meeting Planning
Hotel Management
Revenue Analysis
Food And Beverage
Catering
Sales
Trade Shows
Marketing
Tourism
Corporate Events
Convention Services
Resorts
Customer Service
Yield Management
Restaurants
Leadership
Marketing Strategy
Social Media
Training
Social Networking
Account Management
Sales Management
Delphi
Management
Public Relations
Customer Satisfaction
Special Events
Corporate Meetings
Project Management
Hotel Booking
Private Events
Event Marketing
Conventions
Galas
Managing Meetings
Tracy Terrell Education Details
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Rice UniversityManagerial Studies And Political Science -
Hyatt HotelsHotel/Hospitality Business
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Masters Connection AssociatesBusiness Management
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Business Video School
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Toastmasters Dripping Springs
Frequently Asked Questions about Tracy Terrell
What company does Tracy Terrell work for?
Tracy Terrell works for Hotel Viata
What is Tracy Terrell's role at the current company?
Tracy Terrell's current role is Sales + Marketing + Events.
What is Tracy Terrell's email address?
Tracy Terrell's email address is tr****@****own.com
What is Tracy Terrell's direct phone number?
Tracy Terrell's direct phone number is +151230*****
What schools did Tracy Terrell attend?
Tracy Terrell attended Rice University, Hyatt Hotels, Masters Connection Associates, Business Video School, Toastmasters Dripping Springs.
What are some of Tracy Terrell's interests?
Tracy Terrell has interest in Muy Thai Kick Boxing, Landscaping Backyard, Economic Empowerment, Civil Rights And Social Action, Yoga, Pilates, Education, Marksmanship, Golf, Human Rights.
What skills is Tracy Terrell known for?
Tracy Terrell has skills like Hospitality, Event Planning, Hospitality Management, Hotels, Hospitality Industry, Event Management, Meeting Planning, Hotel Management, Revenue Analysis, Food And Beverage, Catering, Sales.
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