Tracy Timpson Toschi Email & Phone Number

Redwood City, California, Us

Plan, execute and manage marketing campaigns that promote the value and advantage to IT leaders of Platform Equinix as the world’s digital infrastructure company.

Develop and execute content marketing programs, demand generation campaigns and outbound marketing strategy for start-ups. Establish and nurture influencer and analyst relationships, create and manage online marketing campaigns including database management and data analytics. Create demand generation campaigns, create investor pitches, write, design, and produce award-winning content and blogs, manage events and trade show sponsorships.Sample clients: Cloudera, Equinix, Arm Treasure Data, Check Point Software, IBM Coremetrics, Full Circle Insights, OrderDynamics

Atlanta, Georgia, Us

Managed and implemented new brand identity and messaging for the Enterprise Marketing Management group as a result of Coremetrics being acquired by IBM. Converted the branding of marketing assets in multiple languages. Drove the marketing of IBM's worldwide channel partners in Enterprise Content Management business unit. Created and managed successful and impactful digital lead generation campaigns for worldwide audiences.

Reporting to VP marketing, managed day-to-day trade show activity, managed successful launches of international sales offices, built influencer, press and analyst awareness. Developed outbound sales lead generation campaigns promoting trade shows, webinars, newsletters. Researched and purchased qualified list rentals for targeted vertical marketing campaigns. Managed complete corporate re-branding efforts including design vendors for brand identity and web site re-launch.

Cherry Hill, New Jersey, Us

Directed comprehensive marketing communications, events, messaging, PR and investor relations activities for start-up company. Grew the company from $170,000 in sales to $16M over 3 years. Led to one of the most successful IPOs of year 2000.As Director of Investor Relations, I collaborated with C-level execs in annual report and press release messaging and content.Communicated investor feedback/views on the stock to management.Communicated industry/competitor developments to management and board of directors.Managed vendor relationships. Managed and updated Investor Relations web pages. Led the continuous improvement of the IR core documents, procedures and policies to ensure best practice investor relations.

Milpitas, Ca, Us

Developed and executed marketing and sales programs, lead generation, trade shows, demos, product launches, customer reference programs, and customer executive advisory board.

Managed all aspects of direct-response marketing. Developed marketing plans and sales promotional strategies for 30+ computer products. Designed, wrote and produced marketing materials, multi-page ads, 36-page catalogs, direct mail, TV ads, datasheets, brochures, and videos. Produced and managed direct mail campaigns, including planning and analysis, list management, formulating product offerings, copywriting, art production and printing. Managed a monthly advertising budget of $120K while successfully meeting deadlines for media purchasing, artwork and printing each month. Launched new products and software upgrades with targeted introductory campaigns. Forecasted product inventories based on promotional schedules, performed feasibility studies and ROI analyses per campaign. * Increased sales 70% per year over a 4-year period* Achieved goals of over 300% for monthly ROI of marketing dollars spent* Won Ziff-Davis' Best Buy Award three years in a row for marketing campaigns.