Tracy Underwood Email and Phone Number
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𝗖𝗵𝗮𝗻𝗴𝗲 𝗲𝘅𝗰𝗶𝘁𝗲𝘀 𝗺𝗲. I love to watch the transformation that happens for both customers and team members when a thoughtful improvement delivers simple, elegant, and seamless user experiences. While 20+ years of experience building MarTech roadmaps and driving innovation has been exciting, I’m also driven by a sense of team. I want members of my team to feel proud of where they work.As a leader, I love working with team members who are as excited as I am by transformational change. I am also passionate about coaching team members to develop their talents and become even better at what they do. I’m a firm believer that growth is as imperative to people as it is to a business’s bottom line.In my role as Sr. Director of Digital Experience & Brand at Ballard Designs, I’ve had an incredible opportunity to evolve consumer engagement strategy over time. Since my hire in 2005, I’m proud to have pioneered a digital experience that transformed a traditional catalog business into an innovative and client-centered eCommerce powerhouse.𝗦𝗼𝗺𝗲 𝗼𝗳 𝗺𝘆 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀!🌀 𝗕𝘂𝗶𝗹𝘁 𝗮𝗻𝗱 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝗱 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝟯𝗗/𝗔𝗥 𝗱𝗲𝘀𝗶𝗴𝗻 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗳𝗼𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀. Now, team members can deliver realistic 3D room plans rather than a low-quality mockup.🌀 𝗚𝗿𝗲𝘄 𝘁𝗵𝗲 𝗕𝗮𝗹𝗹𝗮𝗿𝗱 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗴𝗿𝗼𝘂𝗻𝗱 𝘂𝗽. Catapulted online sales from 40% to 70%.🌀 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝗺𝗼𝗯𝗶𝗹𝗲 𝘄𝗲𝗯𝘀𝗶𝘁𝗲. Launched an iPhone App with “View in Room” capabilities that allowed customers to visualize product in their homes.𝗪𝗵𝗮𝘁 𝗲𝗹𝘀𝗲 𝗶𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝘁𝗼 𝗺𝗲?Authenticity, open communication, open doors, and a corporate culture that embraces and supports innovation. I also love my dogs! When I’m not thinking about ways to improve consumer engagement, I’m travelling across the country competing with dogs I’ve trained. I’m also a judge for the American Kennel Club.📩 tracyunderwood[at]gmail[dot]com
Cornerstone Careers (A Division Of Qurate Retail Group)
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Deputy Transformation OfficerCornerstone Careers (A Division Of Qurate Retail Group) Aug 2024 - PresentWest Chester, Ohio, Us
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Senior Director Digital Experience & Brand | Digital Marketing | Consumer Engagement| MartechBallard Designs/Hsni Jun 2006 - Aug 2024Atlanta, Ga, UsAs Sr. Director, I lead the end-to-end digital marketing and consumer engagement strategy from roadmap development to applications launch. I work hard to foster the kind of creative, agile, and dynamic team culture that nurtures innovation and retains top talent. I guide my team to produce product marketing assets via email, social media, blogging, and events that address customer needs and pain points. To do this, I leverage data. As a team, we closely monitor customer feedback and NPS, conduct A/B testing, engage in competitive analysis, and utilize audience segmentation to evolve the omnichannel customer journey. Select Highlights➙ Catapulted online sales from 40% to 70%, thereby transforming Ballard from catalog business into thriving eCommerce company. Designed and launched digital function from ground up. Hired/trained analytics, merchandising, usability, digital design, and tech teams. Implemented KPIs and eCommerce forecast. Built email, paid search, and comparison shopping engines.➙ Launched iPhone App with “View in Room” capabilities that allowed customers to visualize product in their homes. Interviewed executive to establish business goals, identified stakeholders, created written requirements/wireframes. Led team to develop software, launched BETA test, created 3D models, and launched to customers.➙ Dramatically improved visual presentations to customers after launching innovative 3D/AR design experience. Selected vendor, negotiated contracts, developed strategy, and trained staff to implement. Team members can now deliver realistic 3D room plans to customers rather than a generalized, low-quality mockup.➙ Improved brand engagement and increased SEO 30% after launching company blog. Secured server and hosting facility, selected software, designed customer experience, and developed aesthetic look/feel and curated content. -
Project ManagerIntercontinental Hotels Group 2005 - 2006Windsor, Berkshire, Gb -
Director Internet OperationsSimmons Beautyrest Nov 2000 - Aug 2005Atlanta, Ga, Us -
Project ManagerKaplan Communications 1998 - 2000
Tracy Underwood Skills
Frequently Asked Questions about Tracy Underwood
What company does Tracy Underwood work for?
Tracy Underwood works for Cornerstone Careers (A Division Of Qurate Retail Group)
What is Tracy Underwood's role at the current company?
Tracy Underwood's current role is Digital Customer Experience Leader ➸ Senior Director ➸ Digital Marketing ➸ UX Leader ➸ Driving Best-in-Class technical strategies that position marketing to work more productively in pursuit of client acquisition..
What is Tracy Underwood's email address?
Tracy Underwood's email address is tu****@****gns.net
What is Tracy Underwood's direct phone number?
Tracy Underwood's direct phone number is +140435*****
What skills is Tracy Underwood known for?
Tracy Underwood has skills like E Commerce, Marketing Strategy, Seo, Sem, Email Marketing, Multi Channel Marketing, Online Marketing, Web Analytics, Leadership, Social Media Marketing, Digital Marketing, Web Marketing.
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