Tutor Doctor Allen: When you meet with us for a free in-person consultation, we’ll take your student’s personality and learning needs into consideration, and create a personalized lesson plan to help them reach their goals. This lesson plan will be taught by a background-checked professional tutor local to the community, and it will come with lots of ongoing support for parents and students.• Tracked tutor session results, maintained the budget, and guided the company's strategic direction.• Collaborated with students, parents, teachers, and school administrators to determine students' needs, including developing tutoring plans and assessing progress.• Hired, managed, and mentored 40+ contract tutors, ranging from elementary educators to actuary testing support.• Grew the territory from startup to 300+ students, including securing a $50K tutoring contract with the city of Allen.• Oversaw ongoing local market, email, and social media campaigns to attract new clients and maintain brand awareness and recognition using Google Analytics, Rallio, and Scorpion platforms.

B2B Broadband team lead for mass advertising of TV, radio, print, OOH, online display, OLV, social, and search media. Also, partnered with internal teams to cultivate relationship with AARP and increase mobility gross adds within the segment. Account was worth $10MM with media advertising that included TV, digital, social, and print.

Created cobranded marketing content and materials for partner solution providers and AT&T Business trade show events. Launched multiple marketing tools to support “no touch” efforts for solution provider partners to resell AT&T products and services: mobile sales tool for live customer presentations, brochure and proposal builder featuring cobranded content, and online cobranded materials store.

Oversaw corporate brand awareness through research, writing/editing press releases, online communication, speeches, and other various media. Established and implemented online central repository for AT&T external messaging used by all corporate personnel and officers. Coordinated monthly professional development seminars for corporate communications employees in conjunction with Internal Leadership Development Program.

Hand-picked to manage direct marketing to African American consumers related to mass, direct, sponsorship and engagement tactics to drive awareness, preference and sales of broadband, U-verse, bundled and wireless products and coordinated with various teams including regional market counterparts, advertising, third party vendors, legal, procurement, and finance.

Collaborated with advertising agencies and marketing to develop mass advertising executions for General Market and African American product lines that delivered on the messaging/goals set by the marketing organization. This included managing numerous advertising projects from marketing brief to approved creative execution, maintaining budgets and tracking results.