Led sales and marketing for Inman News, a national residential real estate media portal and events company.Responsible for brand strategy, marketing operations, product management, partnership marketing, and customer retention. Oversaw all marketing operations, to include web/SEO/SEM, social media, media and industry relations, advertising, outbound email, event marketing, interactive programs, communications as well as market and customer research.Developed go-to-market and operational strategies to achieve sales objectives; determine and monitor the sale department's key performance indicators (KPIs) such as revenue vs. plan, contact rate, quote closure rate and gross profit percentage. Developed sales strategy and directly managed high profile accounts.Key Achievements- Launched InmanNext agent channel, growing audience from zero to 15% of Inman.com traffic in seven months- Developed Agent Reboot content, redeveloped marketing pitch and grew attendance by 20 percent year over year- Featured speaker and moderator at Real Estate Connect and Agent Reboot; represented Inman at other industry functions, to include CMLS and NAR- Grew Inman Real Estate Connect 2012 conference registration by 10% over previous year- Repositioned Inman membership to increase value proposition; drew 7,000 member registrations within two weeks of launch- Focused marketing efforts on social channels and grew total fans and followers on LinkedIn, Facebook, Twitter and other channels to 250,000

Responsible for marketing California Closets in the US, Canada and Mexico, including brand management, digital strategy (including SEO, SEM and social networking/commerce), advertising, local franchise support, strategic alliances and public relations.• Launched new web site, doubling absolute unique visitor traffic in less than eight months; relaunched web site in July 2010 and increased traffic by another 15%• Unified web presence of franchisees under national web site, enabling them to effectively leverage the national brand while maintaining a strong local Internet presence• Increased internet lead base by 20% via unified SEO/SEM strategy• Redeveloped brand to feature real customers, including new tagline, collateral and national magazine advertising• Launched social media campaign, growing fan base on Facebook by 3,800%Joined company full time in August, 2009 after serving as interim vp of marketing as a consultant.