Tracy Wells Email & Phone Number

Vancouver, Bc, Ca

Burnaby, British Columbia, Canada

Hybrid, Remote Office

I help our tenants, housing partners and the amazing housing pros at BC Housing tell their best story for BC Housing's websites, videos, podcasts and social media. Our stories help build community connections and awareness to support people experiencing homelessness, including Indigenous peoples, low-income seniors, families and people with disabilities. I write from a trauma-informed perspective, committed to positive, compassionate, shared storytelling to bust the stigma around homelessness, poverty and addiction. Highly skilled at creating content across digital platforms for multiple audiences. At BC Housing we work with about 800 housing providers and help more than 110,000 households in communities across BC.SKILLS: *Public Engagement *Digital Marketing *Content Creation *Project Management *Strategic Communications

Burnaby, British Columbia, Canada

Developed strategic public affairs and stakeholder relations' communications plans to create and implement media and digital strategies to build awareness of BC Housing's community and supportive housing projects and programs for people experiencing or at risk of homelessness. Impacts: Achieved significant positive, broadcast, digital and public engagement from the BC Housing supportive housing media tours. Extensive experience writing briefing materials, environmental scans and issues notes for government and community stakeholders.SKILLS: *Briefing Materials *Media Relations *Social Media *Digital Marketing

Metro Vancouver

Developed and implemented cost-effective, digital marketing communications plans, strategies and content for a range clients from BC's technical safety regulator to the film and entertainment industries. Led campaign creation and implementation for community organizations committed to improving accessibility for people with disabilities. IMPACTS: Doubled social media followers helping Descriptive Video Works, a leading audio description provider, achieve Netflix NP3 partnership. SKILLS: *Content Creator *Strategic Communications Planning *Project Management *Public Engagement *Media Relations

Vancouver And Toronto, Canada

Member of the leadership team for Communications. Responsible for planning, developing and implementing public and media affairs campaigns at CMHC including: issues management, advertising campaign planning and development, industry and government stakeholder relations, budget plannings, staff recruitment and team building. With CMHC Ontario Region (2007-10): Recruited, trained and led the 5-member communications and marketing pros responsible for developing communications materials, events and media outreach to support CMHC's housing research and Indigenous Housing programs. Working with 3 levels of government, successfully negotiated and produced more than two-thirds of the Government of Canada's housing announcements and events. Provided briefing materials, issues and environmental scans and public affairs counsel to Leadership. SKILLS: *Management *Recruitment *Media Relations *Briefing Materials *Issues Management

Vancouver, British Columbia

Recruited and supervised the talented 4-member corporate communications team that supported the Vancouver Convention Centre, the Bridge Film Studios, BC Place Stadium and the Abbotsford Tradex Exhibition Centre. RESULT: Surpassed publicity goals in both domestic and international media markets by developing PAVCO's first multi-media campaign.

Burnaby, British Columbia

Co-lead to the creative 4-member communications and marketing team promoting OLA's 6 education service areas during an organizational rebrand and new student enrolment initiative. RESULT: Launched OLA's first integrated, annual media buy that increased student enrolment 17%.

Bachelor Of Arts (B.A.), Communications And Psychology

Activities and Societies: BC Society of Transition Houses; Battered Women Support Services of B.C.; Greater Vancouver FoodbankCompleted.

Certificate, Digital Communications Strategy With Media/Social Media, A+