Tracy Taylor Email & Phone Number

California, United States

San Francisco, California, Us

Mechanicsburg, Pennsylvania, Us

Oakland, California, Us

Led creative for a wide range of brand experiences and integrated campaigns across multiple customer touch points from concept to final execution. Championed and defended vision with strategic thinking, storytelling and clear communication.Managed 6+ team of design, production and freelancers with regular touch bases, annual reviews and team meetings. Art directed photo shoots, building a strong partnership with Photo and Video Director to concept, manage vendors, retouch and manage assets.Prepared, lead and participated in client pitches, strategy workshops and creative presentations.

New York, Ny, Us

Directed global digital and print creative including emails, advertising, signage, windows, store graphics and packaging for entire fleet of 412 stores in 57 countries.Managed global marketing creative team, including designer in Japan, production, and contractors. Attended leadership classes and HR meetings to retain talent, build morale, and resolve behavior and under performance. Led creative concepting for seasonal campaigns, partnering with copywriter to develop a comprehensive, multi-channel plan that included window and in-store execution, photo direction, and overall look and feel. Presented to top leaders and owned execution and implementation.Redesigned creative operational pipeline, implementing a streamlined process; from kick off to printer release, improved efficiency and team health. Included successfully merging photo planning and creative execution of photoshoots with in store and online channels.Art directed the social media channel. After adding dedicated social photoshoots, the Instagram following grew 191%, with a +32% increase in engagement across all social channels. Partnered with visual merchandising and store design teams to prototype prop and signage innovations for store and windows to help drive customer engagement.

Alameda, California, Us

Designed signage, in store graphics and packaging for products andconsumables, using heavy hand illustration and type. Also collaboratedwith the visual merchandising team to innovate new in store signage ideas.

New York, Ny, Us

Manage and motivate team of designers and freelancers Art direct promotional sale windows, instore signage, direct mail and GapCard collateral across all print and digital mediaLead kick off meetings and present creative work weekly to vice president and top leadersPartner with copy and strategy team to creatively solve marketing objectivesMaintain visual brand and seasonal campaign guidelines across all marketing pieces

New York, Ny, Us

Art directed and managed a team of 3, delivering results and keeping teammorale up, all while undergoing enormous global corporate restructuring.Executed all Kids and Baby in store needs, promotional sale windows,GapCard collateral, and direct mail.Led kick off meetings, presented creative weekly to vice president and top leaders, and partnered with copy and strategy team to creatively solve marketing objectives.Lead designer for promotions and the GapCard. Collaborated with CRM and copy team to support all print and digital assets for card acquisition, retention and communication needs such as direct mail with a 1.5 million distribution.Collaborated with copy and store design teams on special projects includingglobal sale signage, store openings, large

Richmond, California, Us

While working part time at the Bay Area Discovery Museum, I freelanced at Weldon Owen 2-8 times a month. During that time I focused on cookbooks for Williams-Sonoma. I designed book covers, concepted internal pages including cover pages and recipe spreads, sourced illustrators, and helped with concept presentations.

Sausalito, Ca, Us

As the only designer on a marketing team of 2, I was able to lead the creativedirection of the Museum for 3 years, handling every part of the creative processincluding managing vendor relations and building strong connections withevery department to meet all of there design needs. I designed everything frompresentations for the director, invitations for the galas and brochures for the camps.Implemented new branding elements, including expanding colors and iconography to increase engagement with a visitor population of non-readers under 7.Redesigned quarterly membership newsletter into a 20 page membershipmagazine. Taking photos and adding fun and engaging new elements.Collaborated with exhibits director to create and innovate new ways tointeract and delight visitors. Projects included wayfinding signage, maps,architectural fixtures, information graphics and windows.Worked monthly on the floor to understand visitor experience. Trained in the procedural protocol for lost children, enforcing museum rules and nuances of early childhood play.

Designed and art directed illustrators for wine labels and spirit packaging.Clients included Mondavi, Brown-Forman, Kendall-Jackson, Ste. Michelle Wine Estates, Margaritaville, and Constellation Brands.

San Francisco, Ca, Us

San Francisco, Ca, Us