Loughborough based business providing high-quality modular software solutions to multi-faceted supply chains, in the clothing, footwear, accessories, and homeware marketplace. Customers include Paul Smith, Mulberry, Dubarry and Loakes.Sole accountability for all marketing activity for the business, reporting to Board of DirectorsComprehensive review of marketing requirements and creation of new marketing strategy including development and execution of lead generation plan Promote the business to prospects in target market by creating content to illustrate expertise; infographics, product cards, case studies, white papers etc. Complete review and update of company website to create a meaningful customer journey with new 'Demo Request' and multiple download CTA for data capture. Target exceeded by 80%Implementation of social media advertising campaigns: Facebook retargeting to capture visitors to the website who leave without action and a more personalised approach with the LinkedIn InMail campaign. Both campaigns significantly increased website trafficDirect liason with external agencies: Telemarketing, SEO and video creationEngage and support internal account teams with marketing tool kit and ad-hoc requests to provide added value services to existing customersCreation and publication of internal newsletter circulated on a quarterly basisCreation and management of Hubspot customer database for real time updates and action on prospective customers

Consultancy position for Freelance Interim Project Management business. Providing support and guidance on all aspects of marketing and communication, including social media, website, production of marketing collateral and advertising.

I’m a Marketing and Communications Professional, with over 20 years experience in Marketing, PR, Event Management, Product and Account Management in the UK and Internationally. I provide a Marketing Consultancy service, providing freelance support to businesses large and small. As a freelance business, you can engage my services on a project-by-project or day-by-day basis. I am different because I have a passion for what I do. I care about your reputation and will assist you in offering a professional service to your client. Whether you have a problematic project or need assistance with a project from concept to completion I can help you. I act as your business partner taking on board the values and practices already established within your business and adding my expertise to them. I understand how to manage an assignment within timeframes and budgets. I am results-driven and motivated to achieve your objectives. I operate a practical approach to help you solve the needs of your business as and when they occur.

Social Media Consultant and Marketing Professional helping businesses large and small to build their audience and online presence through the use of social media.We offer a number of different services, dependent on your individual needs and requirements. These include:▪ Social Media Set Up▪ Social Media Strategy▪ Content Management▪ On-going Monthly Management Services▪ Coaching & Training Services▪ Marketing SupportWe are different because we have a passion for what we do and we care about your reputation, helping you to be seen as an expert in your field

Working with agency client's to account manage a number of different projects. Service provided on an ad-hoc basis or for the duration of a project dependent on client requirements.

Designed the product range, PR strategy and marketing plans for Boots launch in Romania. Developed and delivered PR, marketing, training and merchandising support to 4 markets ongoing (Russia, Romania, Sweden, and Republic of Ireland). This involved planning and delivering the promotional programme, supporting marketing toolkit and merchandising solutions, including planners.Appointed Media, PR and Advertising Agencies to support the brands overseas and negotiated budgets. Managed the International product inventory of 600 products in 800 stores. Brands included the UK’s No1 cosmetic and skincare brand - No7, Toni & Guy, Botanics, Sanctuary and Soap & Glory. Budget management of £100k.

Project managed the development of new products from concept stage through to production for both internally and externally sourced products, across the UK and International markets.Advised on technical aspects of the product range to colleagues and stores staff and managed ongoing improvements to existing ranges.

Developed and implemented advertising campaigns, both above and below the line. Managed, developed and implemented category promotional activity.Campaign evaluation (financial, customer behaviour, media)Created the Cookshop catalogue/range guide with local designer, including creating brief, design and copywriting.Co-ordination and implementation of an in-store demonstration programmeBudget management of £5-6m

Responsible for space planning and visual merchandising for the Kitchen and Home Business unit including; the new Christmas enhancement treatment, the development and communication of the new look Kitchen/Décor environment, including training of stores personnel, monitoring and controlling store space changes for the business, creation of space allocation guidance and censuses for all store formats in accordance with the Business Centre Strategy and store layout compliance through area planning and development sessions.