Tracy Williams-Prince Email & Phone Number

As Executive Director at Bryan Builders, I help to create and monitor strategic initiatives that drive organizational growth and sustainability.

Report to the Owner. Lead strategic initiatives that drive organizational growth including: developing and implementing long-term strategies to enhance business performance and market positioning, and directing marketing efforts to elevate brand awareness and expand our client base.

Report to the President. Leading all HR, marketing and strategy to enhance growth and profitability. Identifying industry trends and identifying new market growth opportunities.

Appleton, Wisconsin, United States

Reported to the VP of Marketing. Directed a digital marketing team, conceptualizing and implementing campaigns to drive growth and profitability. Researched industry trends, performed competitive analysis, led new product and new market development efforts.• Strategic Marketing Plans • Digital Marketing Operations • Market Data Analysis • Hire, Develop & Motivate Team• Product Development Research • Direct Marketing Research & Competitor Analysis • Identify & Analyze Specific Market Segments & Trends • Direct Digital Marketing Strategy (Website Content Strategy, Email Marketing, Onboarding Multi- Channel Marketing) • Marketing Budget Process & Projections

Appleton, Wi

Reported to the VP of Sales & Operations, U.S. Oil. Created a new channel, analyzing market trends to identify opportunities for five state territories. Go-to representative for onboarding new relationships in company merger.• Value Propositions • Marketing Collateral • Market Data Analysis • Strategic Partnerships • Track Key Regulatory Policies • Marketing Plan (Including, Budget, Forecasts, and Market Penetration) • Market Growth & Innovation

Appleton, Wi

Reported to the President of U.S. Lubricants. Launched a commercial lubricants channel in the Midwest and managed two sales representatives. Extensive travel across the Midwest identifying prospects.• Monthly & Yearly Forecasts (Sales & Budget) • New Stakeholder Development • Hire, Develop & Supervise Direct Reports• Value Chain Analysis • P&L Management • Develop Product Portfolio • Identify Pricing Strategies • Cold calling • Maintaining CRM (Salesforce) • Networking • Collaboration with C-Suite

Appleton, Wi

Reported to the Vice President of Marketing and Strategy. Managed a team of four to develop the first digital strategy for the division and become industry leaders. Launched, and maintained new brands (U.S. Gain) and programs (Open Road Rewards Street Crew, GAIN Perks). Manage 15+ business-building events across North America. • Budget & Sales Forecasts • Marketing Plans • Market Research• Collaboration with Third-Party Firms • Event Management • Value Propositions • Analyze Markets • Identify Nation-Wide Growth Opportunities • Design Sales & Marketing Programs • New Market Entry • Feasibility Studies • Oversee Advertising • Negotiate Vendor Contracts

Reported to the President. Represented Keller, Inc. at 30+ tradeshows leading to sales of up to $3M annually. Created the marketing budget and plan for three regional offices and coordinated two customer engagement events annually. Developed all internal communications for 200+employee-owners.• Market Analysis • Business Development• Growth Opportunities • Public Relations • Marketing Collateral Creation • Tradeshow Representative

Manage all aspects of a banking center including creating and maintaining a strict budget, meeting monthly sales goals, and coaching and leading a staff of over 30 employees

Serve as the Northwest Region and Minnesota Performance Manager, develop and facilitate soft skill management, sales and employee development training programs, create and distribute development and training communications, consult over 50 managers and teams on corporate initiatives and performance issues

Serve as communications supervisor, develop department budget, facilitate television, radio and print ads, coordinate media relations, supervise four employees, hire employees and interns, and conduct employee reviews. Write and design employee and community newsletters, brochures, presentations, flyers, advertisements, invitations and other publications for several hospital service lines. Oversee entire printing and budgeting process for publications. Coordinate special events, such as open houses, annual Woman to Woman event and annual health fair. Write press releases, marketing plans and annual report. Serve as hospital spokesperson

Market banking services to both existing and potential customers; continue education in financial matters; keep abreast of current situations and communications with ten M&I bank branches

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services

Ba, Journalism-Advertising, Psychology

Activities and Societies: Writer for the Student Newspaper, Intern at Central Radio Group, Intern at the Appleton Post Crescent.