Tracy C. Email & Phone Number

Leverkusen, North Rhine-Westphalia, De

Leverkusen, North Rhine-Westphalia, De

London, England, Gb

New York, Us

New York, Ny, Us

● Marketing Analytics and Reporting: Generated routine marketing report by sourcing data from various marketing channels (Google Analytics, Salesforce, Marketo, etc.); Streamlined data visualization in Tableau to identify sales opportunities and to measure marketing success with Marketing Attribution Model, which has been presented to C-level executives.● Programmatic Analytics: Analyzed paid media performance and consumer insight data in DSP with SQL (Vertica, Hive) for campaign optimizations, developing data-oriented insight and programmatic solutions for Sizmek in-house campaign, and achieved a 43% growth of CTR goal.● Market Research: Carried over quantitative analysis upon the DSP data over 1,500 clients sourced through SQL, regarding statistical seasonality, customer behavior pattern identification and time series moving average (MA) trend forecast.● Leadership: Independently led the DSP campaign management team in building up in-house DSP campaign, setting up KPI, allocating budget and updating target / retarget tactics. Independently led the SEO team (including consultant supervisory) in planning and executing SEO strategies as well as technical audit for internal newly-designed website.

Shanghai, Cn

Data Analytics: Designed, analyzed and measured marketing campaigns by using Google Analytics. Enhanced the marketing strategies accordingly. Data-Driven Industrial Research & Report: Compiled industrial reports covering finance, real estate, automobile and other popular industries by interrelating and analyzing financial, industrial and alternative data in SQL and Excel, which achieved an increase of beta-user growth. Search Engine Marketing: Built and implemented SEM campaigns by generating effective keywords. Developed and employed bidding strategies that highly improved search performance efficiency. Media Coverage: Independently drafted data-driven pitch letters, bringing in financial journalists users (WSJ, NYT, FT etc.,), who started to cover DataYes in their report from then onwards.

London, Gb

Data Analytics: Analyzed the web performance of BBC shopping site by using Google Analytics. Compiled and delivered topline weekly & deep dive monthly and quarterly reporting. Marketing Research: Leverage the consumers and retailers sales data from multi-channel to drive insights into customer profiles, choices, and behavior and recommend for marketing strategies. Personalized Email Marketing: Assisted with email marketing by using Salesforce Marketing Cloud, created personalized e-mail marketing content for holiday seasons’ and promotional marketing campaigns. Digital Transformation: Tested functional features on the new site for more than 500 webpages in various digital platforms (Desktop, Mobile, Tablet) and drafted e-commerce reports.

Orlando, Florida, Us

✔️Marketing Analytics: Developed and delivered Abode Marketing Cloud solutions in analyzing more than 10,000 customers’ data across various demographics, providing guidance on customers segmentation.✔️ Leadership and Project Management: Led a team of 6 in delivering technology solution for personalized customer experience, presented senior level including C-level leaders with innovative strategies, which ranked 1st among 38 interns.

Singapore, Sg

Independently did research and data analysis about recruiting productivity by measuring Time to Hire, Cost Per Hire and the quality of the platform. Logically designed metrics and calculation methods.Creatively generated social media strategies for campus recruitment especially focus on social media crisis management.Assisted sourcing the ideal candidates, completed the requisition process on different job application platforms.Designed metrics to evaluate HR agencies and employee performance.

Master Of Science - Ms

Exchange Student

Bachelor'S Degree