Vice President of Marketing for the Pollo Campero restaurant brand, part of the international parent company CMI Foods. Responsible for leading the charge in shaping the brand's narrative and driving strategic initiatives to enhance market presence, build brand awareness, and deliver sales, and customer engagement.

Pioneered the launch and continued leadership of an in-house creative agency, innovating and executing all consumer-facing advertising, branding, signage, and marketing collateral. Served as the architect of infrastructure and team frameworks to support a transition from traditional campaigns to a fully integrated methodology. Hired and led a team of five direct reports and an overall organization of 17 professionals.- Drove the creative branding and advertising that served as the foundation for skyrocketing the company from $500MM in annual sales and 200 locations to over $3B in annual sales and 800 locations. Recognized with the 2023 Hottest Brands award from Ad Age in 2023.- Leveraged design, uniforms, advertising, social engagement, packaging, and retail merchandising to establish a unique look and feel for the company’s locations in Las Vegas, Nashville, South Beach, and Times Square.- Expanded and strengthened the retail sales channel, leading the design direction of retail products, the website, and omni-channel advertising. Transformed retail portfolio from three t-shirt designs to a full collection of seasonal and branded apparel and goods that sustains more than $2MM in annual sales.- Introduced standards and best practices to govern social media and influencer marketing, including activations with celebrities. Ensured consistency and quality of branding.- Led the redesign of the new brand website, overseeing creative direction, agency relations, and SEO-driven copywriting, leading to a 400% increase in daily active users.- During the COVID pandemic, maintained sales momentum by guiding the design and development of the Raising Cane’s mobile ordering app. Additionally, transitioned the creative strategy to focus on social media engagement and launching the Celebrity Drive-Thru Series, with the first post by Snoop Dogg capturing 26 million social impressions and 32 million public relations impressions.

Spearheaded the revitalization of branded materials and advertising assets, establishing a new library of food and lifestyle images and videos that outperformed collateral produced by agencies and competitors proven in testing by Kantar.- Contributed to the success of new restaurant locations and renovations, overseeing the design of signage, interior designs, and materials.- Successfully led the Creative Services department through a 20% YOY increase in the volume of projects without compromising quality, productivity, or budget compliance.- Debuted a print production function to source and onboard new partners resulting in a 50% savings.

Joined the company to modernize the brand, overhauling all food and lifestyle media. Coached and mentored in-house graphic designers into developing campaign creative, leading to improved speed to market, quality, and cost savings. Transitioned the interior art package from off-the-shelf assets to a high-quality custom program.- Instrumental in launching the brand in the Middle East, building a creative strategy, assets, and campaigns. Led the onboarding of an agency in the Middle East, a marketing team, and franchisees.- Innovated and executed groundbreaking organic social media and digital marketing strategies that elevated the visibility of the brand in a challenging and highly competitive industry.

As a Brand Director at Scrambled Pancakes, I was responsible for working directly with our clients to ensure we always deliver the best possible creative design on every project. Whether it is new brand development or refreshing an existing brand, every project is important and should always enhance a customer's experience.Areas of Expertise:• Strategic Brand Planning • Internet Marketing & Development• Comprehensive Campaigns • Market Research Analysis• Direct Response Programs • Outsourcing• New Business Development • Creative Strategy• Business & Competitive Analysis • Production Management• Project Management • Media Strategy • Creative Writing • Business Segment Research • Analysis of Sales Data • Competitive Analysis • Market Trends • Strategic Recommendations • Manage Budgets • Creative Direction • Creating & Delivering Presentations

Expertise in Building Brands Creative professional with a proven track record of successful projects from initial concept through completion – High-energy leader recognized for innovative tactics and strategies – Talent for building cohesive teams with strong problem-solving skills, able to manage time-sensitive projects with small to large budgets.A combined passion for marketing with a commitment to contributing to an organization’s bottom line – Consistently successful in conceptualizing, developing and orchestrating marketing initiatives to support local, national and international sales goals for organizations. Areas of Expertise:• Strategic Brand Planning • Internet Marketing & Development• Comprehensive Campaigns • Market Research Analysis• Direct Response Programs • Outsourcing• New Business Development • Creative Strategy• Business & Competitive Analysis • Production Management• Project Management • Media Strategy • Creative Writing • Business Segment Research • Analysis of sales data • Competitive analysis • Market trends • Strategic recommendations • Manage budgets • Creative Direction

As a Brand Manager at Tractorbeam, I was responsible for "...creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers" (Hislop 2001). This included, research, strategy, creative direction, and conceptual development of new business naming, logos, corporate identities, product packaging, environmental design, web sites, online advertising, integrated marketing strategy and campaigns, menus and uniforms.

Client presentations.Client and new business development.Conceptual strategy.Brand development, web site traffic growth, web site UI and advertising revenue. Strategic Consulting, including business plan & sales strategy development.

Conceptual strategy.Negotiating print contracts and working with vendors.Editing and proof reading of al point-of-sale signage for Home Depot and CompUSA.