• Currently focused on training and developing professionals in Trade Marketing, Training, Transformation, and Sales areas;• Over 25K professionals (pharmaceuticals, clerks, managers, salespeople, sales promoters) trained throughout my career;• Trade Marketing and Sales Specialist with more than 25 years of experience in the pharma and retail sectors, working with major companies such as Sanofi, Legrand, EMS, Grupo Valeant, B+L, Probiótica, Grupo RD, DPSP, Farmais, and Sanval;• Extensive experience leading key categories and brands in OTC/OTX, RX (Primary Care, Diabetes, Specialty Care, Biologics, and Vaccines) franchises, as well as managing sales and merchandising teams for over 10 years;• Collaborated in developing strategies with key departments (Commercial, Marketing, Legal, Finance, Compliance, and Regulatory Affairs). Managed the promotional calendar with major players in the pharmaceutical retail segment, such as Grupo Raia Drogasil, DPSP, Pague Menos, Walmart, Carrefour, GPA, and executed actions with Brazil's largest wholesalers, including Panpharma, Santa Cruz, and Profarma;• Led Trade investments with key account sales and pricing teams for the Food and Pharma channels, across all sub-channels and POS sizes;• Developed and implemented Trade Marketing strategies for categories and brands;• Managed the development and execution of the Trade Marketing activity calendar for customers, including sell-out actions, POS materials, sales incentive campaigns, marketing campaigns, events (Abrafarma, Febrafar, and Abradilan), and customer relationship programs, with a special focus on retail training programs for pharmacists, clerks, and managers, taught by doctors and renowned speakers in the pharmaceutical retail sector;• I lead by example, inspiring admiration and consistent engagement, maintaining close relationships with the market, major retail customers, and commercial and health promotion teams.