Hello!I have 14 years of media strategy, planning, buying and business development experience. This has mostly developed within the arena of display, video and audio media. I have worked for four of the largest media holding companies.I have also recently been working as an EFL tutor and English language newsreader for local radio station Radio Gdańsk (Poland), starting in March 2023 on a freelance basis. I am an Amnesty International Media Awards judge. Most years I take part in the judging process leading up to the awards ceremony hosted in London. I have, on a number of occasions, presented the award which is for young and aspiring journalists with less than 5 years of experience in the industry. I am open-minded, empathetic and fearless, keen to always be learning more, and I passionately believe in equality of opportunity for all.Details:Experienced digital display marketing professional. Wide ranging areas of expertise include programmatic buying, cross-format media strategy [display, audio, video, native], ad tech, in-app, activation, attribution, dynamic ad versioning, planning & buying, commercial negotiation, ad verification and data analysis. Most recently I have represented agency groups in leading media teams - working closely with client counterparts. Automotive, Entertainment, Software, Pharmaceutical, Education, Retail fashion, Gaming, Fintech, Finance and Consumer Tech vertical experience. Brand & Performance objective / full funnel exposure and experience.- Contract renewals and business objectives- Pitches- Programmatic media strategy and tech landscape- Investment analysis and driving towards programmatic buying routes **where appropriate**- Enabling dynamic ad strategies; implementation and analysis,- 1st / 2nd / 3rd party data strategy as well as driving for cookieless tech- Multi-touch & alternative (not solely last-touch) attribution technology experience; via SaaS platforms; adserver/cookie based as well as limited userID technology & within walled gardens - Digital video, VOD, CTV, overlay Rich Media, high impact formats, native ads, Direct and Programmatic Audio- Mobile media planning, buying and strategy; with cross-device enablement; In-app experience- DSP, SSP, DMP, 3rd party data provider & ad-server contacts and experience- Client services : value add & retention goals, thru C-level relationships and experience- Sales : revenue and upselling goals, wide industry network, strategic & technical sales focus- Misc. consulting project work