Strategy, Growth & Personality• Strategize the social media expansion and growth of the Center for International Communication (CIC), an agency under the Saudi Media Ministry targeting an international English-speaking audience• Develop CIC's personality and tone of voice for coherent communication across all platforms• Build a unified online communication-style bridge Content• Design a full and comprehensive social media calendar for all 6 platforms CIC is on•… Show more Strategy, Growth & Personality• Strategize the social media expansion and growth of the Center for International Communication (CIC), an agency under the Saudi Media Ministry targeting an international English-speaking audience• Develop CIC's personality and tone of voice for coherent communication across all platforms• Build a unified online communication-style bridge Content• Design a full and comprehensive social media calendar for all 6 platforms CIC is on• Launch online series on TikTok, Instagram & YouTube• Create new content formats: evergreen, explanatory, short videos, photo-centric posts• Manage and write the English version of the Media Ministry's official website Show less

• No word goes out of Closed Captions Communications without passing by my office (i.e. laptop)• Mold impeccable verbal identities for our clients (i.e. Brand Strategy, Story, Tagline, Core Values & USPs, Mission & Vision Statements• Pen insightful op-eds on branding and company identities for publications such as Entrepreneur ME • Maintain a work-life balance with my co-founder being my older brother (heroic of both of us)

As a newsletter from 2020 to 2022:• Wrote, edited, fact-checked, and sourced articles for Step Feed’s daily newsletter on tech & business, economy, and Web3• Grew newsletter audience by 50% in 1y 3mos via partnerships and online marketing campaigns• Reached an average of 70K impressions a month on Twitter; increased LinkedIn page views by 80%• Managed sponsorship campaigns with the likes of Sarwa and CoinMENAAs a website from 2017 to 2020:• Pitched and wrote for… Show more As a newsletter from 2020 to 2022:• Wrote, edited, fact-checked, and sourced articles for Step Feed’s daily newsletter on tech & business, economy, and Web3• Grew newsletter audience by 50% in 1y 3mos via partnerships and online marketing campaigns• Reached an average of 70K impressions a month on Twitter; increased LinkedIn page views by 80%• Managed sponsorship campaigns with the likes of Sarwa and CoinMENAAs a website from 2017 to 2020:• Pitched and wrote for brands the likes of Microsoft, BMW, MINI Cooper, Samsung, and Unilever• Formed and managed a team of contributors from around the Arab world to maximize coverage of the region• Grew Instagram, Twitter, and LinkedIn audience over the course of 2ys• Promoted to Senior Editor 1y 4mos after employment; Editor-in-Chief since 2021• Reported directly to the CEO in this role Show less

• Strategized and created the Twitter content of the Center for International Communication (CIC)• Reported on the latest news related to Saudi Arabia, with a focus on soft news and human stories• Translated from Arabic to English all CIC's content, including urgent and highly sensitive documents

Contributed to the English section of the Lebanese newspaper with color articles, hard news, as well as pieces on arts and events.

• Selected, developed, and classified library resources• Was responsible for the purchase, sales, and layout of the stationery section at the Sassine branch• Proficient in the library’s personalized computer database system

Wrote about the insanity in Beirut.

• Gathered and created consistent content for all social media platforms for Time Out Beirut, the international magazine for things to do, events, and all that is cultural in each city around the world.• Was always on the lookout for social, entertainment, and arts events happening on the daily around Beirut and Lebanon.