Similar to the previous role of 'Manager, Branding & Data Analyics'.Additional responsibilities included driving Key Marketing project. Projects such as; Leading the marketing component of new G2M strategy to launch a direct-to-consumer sales channel, developing Global Marketing Long-term strategy and creating frameworking for working with Global Marketing 1-year plans. This role excludes Branding responsibilities.

• Team building and leadership: Hired, set direction for and led a team of five.• Data collection and quality: Planned and succeeded with redesign of the marketing data collection processes and established clear data definitions and documentation (Key metrics in team: Lead generation & conversion rates, marketing and sales funnel, campaign performance, organic SoMe & search performance, web traffic, software adoption).• Marketing Data Stack: Reimplementation of core Data Systems (Segment, Google Analytics, Amplitude).• Analytics: Report building in PowerBI, ad hoc analytics and campaign KPI development.• Brand: Brand strategy and brand operations (responsible for CVI, brand assets and Templafy system).

2020 Commercial Priority Project Manager to drive sales through lead generation and nurturing:- Lead generation growth of 170% YoY (target: 50%)- Design and release of lead generation & lead mgmt. dashboard in PowerBI- Mapping and defining optimal lead mgmt. processes and activities for 3Shape incl. CRM process resulting in significant increase in adoption of CRM system and transparency into funnel conversions.

Achievements include:- Project management of project with purpose of establishing North America Inside Lead Specialist function- Project management of initiative to boost lead generation for North America region- Development of 3Shape Marketing Campaign Playbook- Organizing Marketing budget process

Working on a cross-organizational HR projects and other HR tasks. - Culture Project: Project group member for the Culture Project. The purpose of the project is to define the culture and values of 3Shape and to communicate and anchor the values in the organization.- Leadership Program: Project group member for the project with the purpose creating a leadership development program for the training and education of 3Shape leaders and managers.- Core HR tasks incl. organizing bi-annual engagement survey and analyzing and preparing all data reports related to communicating results.

Interning as Junior Financial Analyst in the Financial Planning and Business Intelligence department (full time). Key contributions:• Budgets & sales targets: Analysis of sales and financial data for financial planning incl. budgeting and development of comprehensive sales targets for all sales regions.• PowerBI implementation: Selection process for and implementation of new company-wide reporting tool. • Excel tools: Developing various Excel tools (e.g., regulatory prioritization tool, budget templates, financial reporting tools).

Supported the management team on site with a broad range of tasks from HR responsibilities to bookkeeping and ad hoc tasks. My responsibilities included:- Setting up, handling and maintaining a broad range of Excel reports including the KPI report- Main responsible for recruitment process including: managing job postings, initial screening of candidate, scheduling interviews and participating in interviews.- Process mapping incl. recruitment, on-boarding and IT hardware logistics process- Key responsible for IT Hardware logistics- Ad hoc: Bookkeeping and taxes tasks, planning and conducting different local company events incl. Christmas dinner, CSR, workshops etc., office newsletter