Carla Antczak - Phillips Email & Phone Number

Cleveland, Oh, Us

Art Direction• Engage strategic vision, business acuity, and artistic talent to deliver high-impact marketing, print, and digital graphics • Strengthen brand identity by overseeing the creating planning across all mediums• Lead reactive/proactive rebranding strategies to influence customer’s perception of product or company• Understands marketing initiatives, strategic positioning and target audiences• Art direct catalog development including layout, product composition for photography & set sketches• Art direct photo shoots using product composition, camera angle, propping, and lighting to reinforce the brands identity Graphic Design• Developed creative and on-brand collateral such as catalogs, brochures, sell sheets, banners, and trade show booths• Specialize in experience driven retail design including store graphics, signage, and pricing elements• Create hard and soft product lines including packaging and labelsRetouching• Retouched 1000’s of images for print and online (people, products, lifestyle)• Use of expert retouching skills with keen eye and aesthetic to achieve realistic results• Complex image retouching by placing CGI generated products into photographed sets creating shadows and reflections to create a final image to look “like the real thing”, expert in highly reflective surfaces• Thrive is high volume quick turn projects • Color matching physical product samples and ensure color consistency• Full understanding of preparing final files for print (cmyk) or web (rgb) with special attention paid to skin tones and color shifting on screen and on pressPhoto Styling• Shop for an array of props that support the concepts paying close attention to style, trend, scale, and color• Organize and prepare actual and sample products for set photography ensuring product is clean and fingerprint free• On-set support to make certain products, lighting, and props are looking their best• Organize props and products for re-packaging and returns

Medina, Ohio

Cleveland/Akron, Ohio Area

• Promotional signing from conception to production for 750 retail stores. Including window banners, large format interior signage, point of purchase displays, and other necessary signage.• Partner with visual merchandisers to develop visual strategies that are focused on driving market segments, merchandise assortments and visual clarity.• Art direct ad agency on high level creative for direct mail pieces, catalogs and brochures.• Drove the development and implementation of Things Remembered corporate identity standards.• Elevated merchandise through photography to create a feeling associated with the products through lifestyle imagery.• Design on-line graphics and push emails for thingsremembered.com. Efforts helped in Web sales performing 147% to LY.• Launched photography database to archive and retrieve over 15,000 images thus saving over $57,000 in re-usage in fiscal 2003. • Earned promotion to supervisor in 8 month time period, managing 2 Jr. Designers and freelance designers.• Maintenance of five Macintosh systems including all hardware and software.

• Held position of remodeler/small contractor segment designer. Created paint can labels, product brochures, spec. sheets, marketing materials and large format outputs.• Worked closely with product managers create sales promotions and improve clarity of offers.

Web design included: • Brainstormed with programmers to develop the information architecture of the site to streamline the usage of this very complex and new innovation.• HTML, Page layout for more than 400 pages.• Online advertising graphicsPrint work included:• Development of corporate identity and sales kit that reflected the new and exciting Internet boom.• Design and construction of trade show booth and booth signage• Brochures, direct mail pieces and magazine ads