Tram Mai Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

– Planning and executing the 2023 Marketing Strategy that resulted in a 242% increase in qualified leads generated.– Creating, implementing, and optimising major multi-channel campaigns using organic and paid media, effectively filling the marketing funnel.– Spearheaded a new initiative for clients that elevated program registrations by 38%. By introducing a ‘new way’ to onboard clients with the provision of communications plans and marketing collateral enhanced the client experience… Show more – Planning and executing the 2023 Marketing Strategy that resulted in a 242% increase in qualified leads generated.– Creating, implementing, and optimising major multi-channel campaigns using organic and paid media, effectively filling the marketing funnel.– Spearheaded a new initiative for clients that elevated program registrations by 38%. By introducing a ‘new way’ to onboard clients with the provision of communications plans and marketing collateral enhanced the client experience and effectively promoted the program within each client organisation.– Implementing KPI tracking and conducting regular data analysis, presenting insights to key stakeholders.– Managing and building strong relationships with existing sponsorships and channel partners and seeking out new sponsorship partners.– Social media management (LinkedIn, Facebook, Instagram), driving engagement on all platforms and amplifying referral website traffic by 58%.– End-to-end management of special projects including events, collaborating with agencies to bring to life special activations, multimedia projects, etc. Show less

– Planned and coordinated successful in-person and virtual events, conferences, and seminars– Social media management including asset creation and developing social media strategies to drive engagement.– Actively managed the firm's website, guaranteeing up-to-date content and regularly publishing articles to enhance SEO.– Developed EDMs such as email newsletters, press releases, event invitations, and built forms and landing pages in HubSpot.– Formulated and executed major… Show more – Planned and coordinated successful in-person and virtual events, conferences, and seminars– Social media management including asset creation and developing social media strategies to drive engagement.– Actively managed the firm's website, guaranteeing up-to-date content and regularly publishing articles to enhance SEO.– Developed EDMs such as email newsletters, press releases, event invitations, and built forms and landing pages in HubSpot.– Formulated and executed major print and online ads in line with brand guidelines.– Conducted market research and competitor analyses, leveraging findings to form new marketing and communication strategies.– Played a pivotal role in the firm's rebrand project, overseeing a complete brand identity refresh and collaborating with a brand agency for the development of a new website.– Assisted with the preparation of capability statements, presentations & tenders Show less

– Collaborated with the Marketing Coordinator to strategise and execute marketing campaigns, contributing to the highest monthly sales generated in the year during our Spring Campaign.– Managed social media, leveraging Planoly to visually plan, manage, and schedule social media posts on Instagram and Facebook.– Designed, developed, and crafted copy for EDMs, website, and ads.– Wrote targeted content such as blogs to engage target audience.– Coordinated photo shoots and edited… Show more – Collaborated with the Marketing Coordinator to strategise and execute marketing campaigns, contributing to the highest monthly sales generated in the year during our Spring Campaign.– Managed social media, leveraging Planoly to visually plan, manage, and schedule social media posts on Instagram and Facebook.– Designed, developed, and crafted copy for EDMs, website, and ads.– Wrote targeted content such as blogs to engage target audience.– Coordinated photo shoots and edited photos using Adobe PhotoShop for campaigns and to build content library.– Executed PR-related activities, including influencer outreach to increase brand awareness and exposure. Show less