Vonahi Security is building the future of offensive cybersecurity consulting services through automation. We developed a SaaS platform that automates network penetration testing, a valuable service that mimics the way a hacker would target an organization to obtain confidential information. This market is currently serviced by outsourced consultants providing manual testing. The high cost makes penetration testing primarily a once a year test that leaves major gaps in security. Through automation, our platform delivers continuous testing at a fraction of the cost of an outsourced consultant. We eliminate inefficiencies, increase the scope, free up budget for other cybersecurity initiatives, and ultimately make organizations more secure.

Intiva Health is disrupting the healthcare industry by providing the first comprehensive platform that connects licensed medical professionals (LMPs) and medical facilities to automate the tasks of credentialing, continuing education, and communication. Using Swirld’s Hashgraph distributed ledger technology, the verification process is shortened from weeks to seconds on the most secure clinical network. Best part, the platform is free for all licensed medical professionals and facilities.

enviolo, formerly Fallbrook Technologies Inc., is the inventor of the revolutionary NuVinci® continuously variable planetary (CVP) technology, which enables performance and efficiency improvements for machines that use an engine, pump, motor, or geared transmission system. NuVinci is an international technology brand and the company holds 800 patents and pending applications worldwide.• Provided strategic marketing leadership for Fallbrook Technologies, particularly in corporate brand management, market segmentation, and B2B marketing in the transmission industry. • Managed global technology brand for NuVinci®, oversee ingredient brand usage by technology licensees which includes: Dana Incorporated, Allison Transmission, TEAM Industries, Napino, and Continental. • Worked in partnership with business development and sales to develop pipeline and strategy to achieve quarterly and annual revenue goals, generating 258 leads last year, with 45 converting to opportunities. • Developed and managed corporate communications including: press releases, social media, web content, white papers, marketing collateral, and quarterly stockholder updates.• Created plans for sales growth, including new landing pages that are tied into marketing automation, sales CRM, email marketing, social media, digital content, trade shows, and print collateral.

The Cockrell School of Engineering at The University of Texas at Austin is a top-ranked center of engineering education and research. The TxEEE provides results-based Master's programs and short courses for busy working engineers world-wide.• Developed vision, set goals, and implemented strategic marketing plans annually for two engineering master’s degree programs and 12 professional development courses with a 39 percent increase in gross targeted impressions for the same budget.• Led a small team in-house and launched a responsive website for TxEEE, increasing web traffic by 48 percent since fiscal year 2013 - 2014.• Gathered competitive bench-marking data on competitors, analyzed and put together 17 marketing research reports within the last year.• Created a clear sales process and marketing funnel to help the team measure metrics and success, yielding 1,435 new prospective inquiries and contacts, a 21% increase from last fiscal year.• Researched, negotiated a 50 percent discount and launched the Alumni Network Portal for the Option III programs, automating the logistical processes in alumni relationship management.• Leveraged 64 marketing email lists, a total of 27,170 subscribers to create 23 targeted marketing email campaigns this fiscal year.• Developed a budget and managed all events and conference services, delivering services on time and under budget, yielding a profit margin between 25 and 40 percent.

Lamar Advertising is the third largest out-of-home advertising company with Billboards, Digital, Airport Displays, Transit, and Highway Logo Signs in the U.S, Canada, and Puerto Rico. • Created, developed and implemented effective branding and marketing strategies for Lamar's products and services throughout the company. • Worked in partnership with the Marketing Technology Director to develop strategy and explore marketing opportunities through the integration of technology to create and improve processes, tools, and applications for Lamar's 900+ sales team.• Project leader for Lamar's first mobile application, RoadNinja. Responsible for the concept, content, strategy, brand identity, UI design, and marketing plan from ideation to national launch of RoadNinja on 1,000+ billboards in 140 markets. • Re-branded and created Lamar's first corporate branding guidelines in an effort to create a cohesive national brand for the company. • Developed and managed corporate brand consistency for internal and external communications including: newsletters, printed collateral, promotional packages, research, digital and web applications.

• Collaborated with directors and other department managers to support a sales force of 900+ Account Executives in 151 offices throughout the United States, Puerto Rico and Canada with marketing collateral, sales material, geographical market research, promotional programs and marketing proposals. • Created resources to assist local and national sales representatives in educating clients, media buyers, ad agencies and the community on the features and benefits of outdoor advertising. • Supplied the sales force with market specific sales materials assisting in the closing of business contracts ranging from $8,000 to $80,000. • Designed, budgeted and managed 3 trade show booths. Provided resources and training to ensure that Lamar was successfully represented at business trade shows, events and conventions throughout the country.

LSU’s Manship School of Mass Communication provides the next generation of media leaders with the knowledge and resources they need to make an impact in digital advertising, journalism, public relations, and political communication.• Inspired 16 undergraduates in MC3031 (Creative Advertising Strategy), a course that blends theory with practice and introduces basic concepts of creative strategy in response to changing social, economic and technological conditions.

The Center for Computation & Technology is an innovative research environment, advancing computational sciences, technologies and the disciplines they touch to aid research and develop solutions that benefit academia and industry.• Assisted the Marketing Manager with branding initiatives, board presentations and marketing events. • Responsible for maintaining the center’s website, graphic design, and production of marketing materials for internal and external communications.