Tramon A. Thomas Email & Phone Number

Dallas, Tx, Us

Phoenix, Az, Us

Head of digital strategy and marketing technology for the Phoenix Suns, Phoenix Mercury, and Footprint Center, responsible for setting and executing the vision for best-in-class and innovative consumer digital experience.Developing the vision and organizational priorities for marketing technology and digital platform strategy, while aligning brand strategy, revenue goals, and strategic objectives, translating them into dynamic and engaging digital experiences across social, mobile app, web, Digital Experience platforms (email, SMS, Push, etc.), loyalty, interactivity & gamification, DTC streaming, and emerging technologies.Leading vertical teams: Social Media, Digital Experience Strategy, Lifecycle Marketing, Digital Development/UI/UX, Digital Operations, Creative, Graphic Design, Content, Video Production, and Motion Graphics.

Phoenix, Az, Us

Oversees digital experience for the Phoenix Suns, Phoenix Mercury, and Footprint Center, developing progressive digital marketing strategies, leading vertical teams responsible for customer experience, mobile, social, lifecycle marketing, marketing intelligence, product UI/UX, and web development, while continuously elevating brand strategy, fan engagement, partner activation, and revenue conversion.Leading digital transformation efforts, by overseeing Marketing Technology platform strategies, accelerating emerging technologies, and developing a new digital playbook for the digital-first era. Ensuring we have data capabilities for cross-channel marketing, campaign personalization, and content delivery, supporting an enterprise-wide content strategy that gives consumers authentic, engaging, and relevant content on their channel of choice.Critically focused on developing audience strategies and strengthening relationships with fan communities across mobile app, website, and social platforms, constantly shaping strategies for engagement, community management, and program management, in support of our content, live entertainment, and product offerings.

Durham, Nc, Us

Leader of global digital marketing, engagement, and member experience strategies, focused on maximizing member engagement, member retention, and Average Revenue Per Member (ARPM).Responsible for defining archetypes, customer segments, and leveraging the “Jobs to be Done” framework, ensuring customer needs are met, proper product development roadmaps are created, and assuring that customer satisfaction metrics are achieved.Guiding development and execution of enterprise customer engagement strategy, leading a team that owns lifecycle campaigns, automation, and personalization across omnichannel delivery (content feed, customized dashboards, direct mail, e-mail, inbound, messenger apps, mobile, SMS/MMS, and social). Manage CDP implementation, data-driven product development and innovation, leveraging analytics and consumer insights to improve product adoption and bundling.

Frisco, Texas, Us

A brand strategy, digital transformation, and marketing technology leader, overseeing client relations and program management (B2B and B2C) for enterprise digital transformation initiatives and loyalty marketing solutions, helping clients to deepen relationships with high value customers and drive incremental revenue. Provide MarTech strategy services, ensuring that clients have seamless technology integrations and digital marketing solutions to drive loyalty program vision, technology roadmaps, and strategic delivery planning.

Arlington, Tx, Us

Head of brand development, customer experience, digital marketing, ecommerce, and MarTech strategy, leading channel marketing programs for a customer base of 1.4 million members. Developed and executed new digital media and interactive content strategies, leveraging immersive digital experiences, live stream, and celebrity and influencer marketing. Led the brand and content strategy, built the revenue model, identified, and incorporated the superfan segment into a premium content upsell offering. Designed user acquisition and retention strategies, supporting development of an OTT (over-the-top) subscription service.

Arlington, Tx, Us

Developed and led digital strategy across email, digital media, social, network telecasts (ESPN, CBSSN), and live video streaming (YouTube). Designed and activated digital and experiential partner programs for USBC events and the PWBA Tour, leveraging assets for broadcast content, digital media, direct mail, influencer, experiential, social, and venue signage. Led eCommerce and retail partnerships for branded apparel, managing scalable partnerships with sponsors and royalty partners.

Arlington, Tx, Us

Led member engagement strategy, building marketing technology infrastructure and staffing model from the ground up. Established standards and processes to create integrated campaigns for digital marketing and experiential. Developed a customer segmentation strategy, identifying 4 primary segments, and several micro-segments, allowing for delivery of advanced, personalized content experiences for USBC members.

Beverly Hills, California, Us

Team lead for 15 marketing professionals throughout the West region, providing strategic leadership for organizational promotional campaign and revenue goals. Created and planned digital campaigns, developing consumer engagement strategies for top sports and entertainment industry clients. Managed multiple partner activation allowances. Managed key client relationships and provided promotional strategies to industry-leading organizations, including AEG, Cirque du Soleil, MGM Resorts, and the National Basketball Association (NBA).

Developed and implemented marketing campaigns utilizing email, inbound, in-person seminar, webinar, referral programs, SEM, and SEO channels to optimize product awareness, and deliver new investor capital. Spearheaded business development and partner acquisition efforts by creating and cultivating new strategic partnerships with lenders, financial custodians, and trade associations.

Manhattan Beach, California, Us

Management and day-to-day support for high-volume accounts. Own the customer relationship and engagement processes, as well as work closely with internal sales executives. Utilized sales skills, consumer insights data, and negotiation tactics to influence retail customers to purchase products, supporting financial targets and driving revenue growth. Reviewed sales and trend analysis (ecommerce and retail), compiled reports that detailed correlations between advertising placements, global marketing campaigns, and product performance.

Santa Monica, Ca, Us

Shopper Marketing, Product Licensing, and Product Development for Dodge, Mopar, and NASCAR.

Chicago, Illinois, Us

Brand Development, Client Acquisition, and Endorsement Management for NBA and NFL clients.

Ma, Sport Management, Marketing Emphasis

Ba, Communications: Electronic Media