◦ Oversaw digital marketing from planning to implementation, including brand management, website development, content marketing, social media, email marketing, SEO, paid advertising, improving customer journey, tracking, data collecting and analysis.◦ Initiated and proposed new technology and digital tools to improve business processes and solve business problems.◦ Implemented CRM system to collect data from multi channels, track customer journeys and enhance customer experience and communication - contributing to sales process improvement. ◦ Developed and implemented a fleet management application used for consistent and centralised data management between departments, improving management capacity and team collaboration.◦ Promoted using internal communication and project management digital tools such as Trello, Google Suite, Lark - contributing to centralised communication and increased work performance.◦ Provided training and support to internal users on the use of digital tools, stay updated with the latest technologies, and recommend new tools or upgrades.◦ Collaborated with cross-functional teams and service providers (marketing, sales, IT) to gather and analyse business requirements for a new EV subscription project.

◦ Developed and executed effective offline and online marketing activities, including events, print, design, content, and monitoring suppliers in performance media (Google Ads, Facebook Ads).◦ Collaborated closely with the sales team to optimise lead quality and streamline the sales process for enhanced efficiency and productivity.

◦ Oversaw the development and operation of the company’s new ecommerce platform.◦ Established content direction for the new e-commerce retail platform.◦ Built target audience profiles from market research of a database of 3,000 samples.◦ Oversaw the production of corporate videos, photos and product shoots, ensuring timely delivery and high-quality output.◦ Strategised and managed a high-performing team to execute successful online and offline marketing activities, including A/B testing of content across various channels such as SMS, Facebook Ads, email, broadcast, POSM, print, and in-store promotions.

◦ Delivered consultation, planning and execution services on business digitalisation such as CRM system implementation, ERP systems implementation, API development on medium scale.◦ Delivered consultation on business process development and improvement across functional teams in SMEs.◦ Delivered consultation, planning and execution services for website development, e-commerce platforms, digital marketing, social content, website production, and online paid media.◦ Helped many SME clients to launch cost-effective websites (using WordPress) and e-commerce platforms (using Spotify, WooCommerce), deploy management apps using AppSheet (stock management, budget management) and CRM systems for improved customer relationship management and sales and marketing performance.◦ Implemented effective strategies to boost online visibility, engagement, and sales for clients.Developed and executed social media campaigns, increasing clients’ brand awareness and engagement.

◦ Digitalised operational processes across functional teams including marketing, sales, accounting and training management.◦ Implemented an ERP system to manage all functions across all departments.◦ Implemented a CRM system including marketing and sales functions for consistent data management and usage, improved transparency, sales and marketing performance.◦ Implemented internal communication and project management platforms for centralised and consistent communication and improved teamwork.◦ Used automation solutions to optimise resources and improve accuracy and work performance.◦ Collected and analysed data from multi channels and built dashboards across departments using Google Sheets, Google Looker Studio, Google App Scripts, Zapier for improved management and data-driven decision making process.◦ Trained and supported internal users in using the digital platforms/tools, including producing a system of detailed manuals across all departments.◦ Achieved a 30% growth rate by planning and executing yearly integrated and constantly optimised offline and online marketing activities.◦ Implemented a CRM system (Bitrix24) to nurture leads, resulting in a 7% conversion rate from qualified leads to customers.◦ Managed a team of up to 10 people, significantly reducing online media costs by up to 40% through regular training of the in-house marketing team in content, design, and media.◦ Coordinated a marketing team and delivered multi-channel campaigns resulting in a 20% increase in lead generation and conversion rates.◦ Successfully planned and executed year-end marketing campaigns, doubling sales compared to the previous year.◦ Represented AIM Academy as the official representative for the Young Lions (Cannes Lions) creative competition in Vietnam.◦ Led the successful execution of the Vietnam Young Lions 2018 competition by managing finances, securing sponsorships, and developing an all-in-one website for registration, submissions, and grading.

- Developed a new corporate website reflecting the brand's values and vision, significantly increasing website traffic within 3 months.- Effectively managed 6 different service brands on digital platforms, developing tailored content for each brand that successfully targeted customer segments across multiple channels such as print, social, display advertising and email.- Implemented online paid media campaigns, closely monitoring supplier performance and delivery of work.- Conducted detailed analysis and evaluation of online marketing performance, using data-driven insights to improve campaigns continuously.

◦ Developed and maintained strong relationships with key clients while selling online advertising space on one of Vietnam’s most popular online music streaming platforms.◦ Collaborated with internal teams to create and execute successful advertising campaigns that met clients' needs and exceeded their expectations.

◦ Coordinated cross-functional teams to deliver effective digital campaigns, including website/app/mobile app production, content creation, social media and paid media for high-profile clients, including Mead Johnson Nutrition Vietnam, Unilever Vietnam, and Coca-Cola Vietnam.◦ Managed budgets and oversaw the execution of projects, ensuring they were completed on time and within budget.