Tramy Le Email & Phone Number

Dublin, IE

Dublin, County Dublin, Ireland

• Oversaw digital marketing from planning to implementation, including brand management, website development, content marketing, social media, email marketing, SEO, paid advertising, improving customer journey, tracking.
• Initiated and proposed new technology and digital tools to improve business processes and solve business problems.
• Implemented CRM system to collect data from multi channels, track customer journeys and enhance customer experience and communication - contributing to sales process improvement.
• Developed and implemented a fleet management application used for consistent and centralised data management between departments, improving management capacity and team collaboration.
• Promoted using internal communication and project management digital tools such as Trello, Google Suite, Lark - contributing to centralised communication and increased work performance.
• Provided training and support to internal users on the use of digital tools, stay updated with the latest technologies, and recommend new tools or upgrades.

Hanoi, Hanoi, Vietnam

• Developed and executed effective offline and online marketing activities, including events, print, design, content, and monitoring suppliers in performance media (Google Ads, Facebook Ads).
• Collaborated closely with the sales team to optimise lead quality and streamline the sales process for enhanced efficiency and productivity.

Hanoi, Thành Phố Hà Nội, Vietnam

• Oversaw the development and operation of the company’s new ecommerce platform.
• Established content direction for the new e-commerce retail platform.
• Built target audience profiles from market research of a database of 3,000 samples.
• Oversaw the production of corporate videos, photos and product shoots, ensuring timely delivery and high-quality output.
• Strategised and managed a high-performing team to execute successful online and offline marketing activities, including A/B testing of content across various channels such as SMS, Facebook Ads, email, broadcast, POSM.

• Delivered consultation, planning and execution services on business digitalisation such as CRM system implementation, ERP systems implementation, API development on medium scale.
• Delivered consultation on business process development and improvement across functional teams in SMEs.
• Delivered consultation, planning and execution services for website development, e-commerce platforms, digital marketing, social content, website production, and online paid media.
• Helped many SME clients to launch cost-effective websites (using WordPress) and e-commerce platforms (using Spotify, WooCommerce), deploy management apps using AppSheet (stock management, budget management) and CRM.
• Implemented effective strategies to boost online visibility, engagement, and sales for clients.Developed and executed social media campaigns, increasing clients’ brand awareness and engagement.

Vietnam

• Digitalised operational processes across functional teams including marketing, sales, accounting and training management.
• Implemented an ERP system to manage all functions across all departments.
• Implemented a CRM system including marketing and sales functions for consistent data management and usage, improved transparency, sales and marketing performance.
• Implemented internal communication and project management platforms for centralised and consistent communication and improved teamwork.
• Used automation solutions to optimise resources and improve accuracy and work performance.
• Collected and analysed data from multi channels and built dashboards across departments using Google Sheets, Google Looker Studio, Google App Scripts, Zapier for improved management and data-driven decision making.

Ho Chi Minh, Vietnam

- Developed a new corporate website reflecting the brand's values and vision, significantly increasing website traffic within 3 months.- Effectively managed 6 different service brands on digital platforms, developing tailored content for each brand that successfully targeted customer segments across multiple channels such as print, social, display.

HCMC

• Developed and maintained strong relationships with key clients while selling online advertising space on one of Vietnam’s most popular online music streaming platforms.
• Collaborated with internal teams to create and execute successful advertising campaigns that met clients' needs and exceeded their expectations.

Ho Chi Minh City, Vietnam

• Coordinated cross-functional teams to deliver effective digital campaigns, including website/app/mobile app production, content creation, social media and paid media for high-profile clients, including Mead Johnson.
• Managed budgets and oversaw the execution of projects, ensuring they were completed on time and within budget.

Birmingham, United Kingdom

Birmingham, United Kingdom

Master'S Degree

Master Of Arts (Ma)

Bachelor'S Degree

Education record