Amanda Tran Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Manages the strategy, design, development and implementation of AB testing and personalization on the credit card portfolio• Analyze data to understand customer journeys, actions and pain points, ensuring a data-driven approach to inform of personalization opportunities and initiatives • Leverage a variety of different tools to ideate AB testing initiatives, such as Adobe Analytics, Decibel, competitive and customer analytics, user testing reports, user experience best practices and marketing research. • Provide expertise and advice for marketing and digital partners, aligning the testing roadmap to business priorities in efforts to deliver increased credit card sales performance and engagement of campaigns • Collaborate in an agile-scrum team to provide direction, requirements and strategy, moving along each piece of the initiatives as a Product Owner of credit cards• Monitors and tracks AB testing performance, addressing any issues that occur, optimizing live tests based on real-time data • Communicate to partners regarding end to end execution of AB testing, from opportunity ideation to post-launch AB testing analysis • Provides specialized consulting, analytical and ad-hoc support to partners from the personalization and AB testing perspective

Toronto, Ontario, Canada

• Tracked, analyzed and reported on client website data through Adobe Analytics and other tools. • Analyzed website data to understand users’ customer journey in order to optimize user flow through website. • Used insight and strategical analysis in order to improve and grow marketing campaigns. • Designed, built and automated analyses, reports, dashboards and other deliverables on a weekly basis.• Led the ideation and analysis of designing how to track data through a brand new voice-app built through Google Assistant / Google Home. Analyzed voice data to report on app usage and findings. • Performed optimization on client websites through data in order to achieve higher leads, actions and conversions. • Solely responsible for creating and QA’ing all the tags and tracking codes on client websites to ensure accurate and informative data capture.

Toronto, Ontario, Canada

• Used critical thinking skills to create client reports through analysis of data using Google Analytics, Adobe Analytics, Excel, Tableau and Analytics Canvas, resulting in the ability to monitor current business operations • Designed automated data processing templates, measurement plans and custom dashboards to simplify the reporting process, resulting in drastic cost and time reduction in report creation and analysis • Demonstrated strong attention to detail when auditing and testing client implementations on web and mobile applications through back-end coding and other tools, ensuring excellent data quality • Optimized clients’ digital marketing campaigns using Adwords and other tools, performing deep analysis mid and post campaign, providing insights to improve efficiencies in future campaigns and projects