- Research and analyses market trends, competitor offerings, demographics, and other information that affects marketing strategies- Uses research findings and analysis to provide direction to marketing managers regarding upcoming marketing projects, new products or services, and overall strategy- Identifies areas for improvement in product offerings, sales tactics, marketing strategy, and promotional activities- Ensuring all content is on-brand and consistent in terms of style, tone of voice and quality. Helping to create a marketing strategy which supports and extends marketing initiatives.

- Coordinate with marketing and design teams to illustrate articles. Conduct simple keyword research and use SEO guidelines to increase web traffic- Promote content on social media- Identify customers’ needs and gaps in our content and recommend new topics. Ensure all-around consistency (style, fonts, images and tone)