Sharon Tran Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Managed delivery of high-impact projects improving Video On Demand customer experience, content viewing growth and digital video rental sales (Store) revenue across Foxtel's entertainment streaming products (set top box and Apps). Range of projects included;🔸Organisational transformation amid restructure, transitioning responsibilities, technological systems, processes and content surfacing strategy.🔸Development of a suite of Tableau reporting dashboards to better understand… Show more Managed delivery of high-impact projects improving Video On Demand customer experience, content viewing growth and digital video rental sales (Store) revenue across Foxtel's entertainment streaming products (set top box and Apps). Range of projects included;🔸Organisational transformation amid restructure, transitioning responsibilities, technological systems, processes and content surfacing strategy.🔸Development of a suite of Tableau reporting dashboards to better understand customer behaviours.🔸UI/UX improvements on the Set Top Box and Apps to drive conversion to content views and digital video rental revenue growth.🔸Implementation of information sharing, task tracking and process improvement changes improving efficiency.🔸As SME, fed into Digital Experience Platform (DXP) improvements optimising content surfacing through refining recommendation models and system functionality.In addition, I have;🔹Championed improvements and adoption of data reporting capability and tools.🔹Provided regular product and content performance and revenue tracking reporting.🔹Led and coached team members, empowering them to self-organise.🔹Managed content partnerships relationships - negotiation, contractual obligation management and creative collaboration to optimise digital content surfacing/merchandising.🔹Managed cross-functional teams - collaborated with a wide array of internal stakeholders including Product, Dev, Operations, Programming, Marketing, Commercial, Business Intelligence, Media Sales to deliver business objectives.🔹Deep knowledge of the competitive digital entertainment media landscape across content catalogues and streaming platforms and product functionality. Show less

Managed initiatives to enhance customer engagement and business performance on Foxtel On Demand platforms (set-top box and OTT). Organised and monitored progress, ensuring continuous business justification for strategic content decisions. Gathered documentation and requirements to develop reporting dashboards, improving reporting capabilities and accessibility across the division.Led and coordinated support staff, ensuring timely project delivery. Championed a data-driven approach to… Show more Managed initiatives to enhance customer engagement and business performance on Foxtel On Demand platforms (set-top box and OTT). Organised and monitored progress, ensuring continuous business justification for strategic content decisions. Gathered documentation and requirements to develop reporting dashboards, improving reporting capabilities and accessibility across the division.Led and coordinated support staff, ensuring timely project delivery. Championed a data-driven approach to creating competitive strategies and sharing actionable insights with stakeholders. Fostered open and approachable stakeholder management, delivering mutually beneficial business outcomes. Show less

Sydney, Australia

Planned, managed and delivered the alternative cinematic content release pipeline; from business case approval to implementation. Facilitated distributor negotiation, contract scrutiny, scheduling and operational fit; efficiently managing risks and dependables.Additionally, I optimised box office opportunities for general theatrical releases, improving performance through strategic session timing, weekly box office and admissions analysis; and consideration of cinema locations, screen… Show more Planned, managed and delivered the alternative cinematic content release pipeline; from business case approval to implementation. Facilitated distributor negotiation, contract scrutiny, scheduling and operational fit; efficiently managing risks and dependables.Additionally, I optimised box office opportunities for general theatrical releases, improving performance through strategic session timing, weekly box office and admissions analysis; and consideration of cinema locations, screen availability, staffing, and cleaning schedules.Led cross-functional stakeholder engagement with film distributors, marketing, loyalty, and operations teams. Utilised comprehensive documentation and requirements gathering to develop effective post-analysis reports, fostering a data-driven approach for competitive strategies and actionable insights. Show less

Sydney, Australia

Utilised project management skills in the planning and execution of a broad range of nationwide cinema events, including UFC fights, satellite broadcasted concerts and HOYTS Jnr preschool features. Supervised all stages from planning to execution, adding incremental box office revenue and increasing admissions. Handled asset creation, marketing material development, and website CMS management. Collaborated with marketing, loyalty and brand partners for cross promotions to add further value to… Show more Utilised project management skills in the planning and execution of a broad range of nationwide cinema events, including UFC fights, satellite broadcasted concerts and HOYTS Jnr preschool features. Supervised all stages from planning to execution, adding incremental box office revenue and increasing admissions. Handled asset creation, marketing material development, and website CMS management. Collaborated with marketing, loyalty and brand partners for cross promotions to add further value to the screening concept, maximising customer engagement. Show less

Sydney, Australia

Managed the NSW region's group sales budget and events execution across all lines of service including private screening events, group bookings and cinema hires through retention of existing business; customer relationship management; acquisition of new business; and conversion of inbound leads. Working with cinema teams; there was a strong operations focus to ensure events were executed efficiently and to the highest standard to ensure client and site team satisfaction.

Sydney, Australia

Supporting the corporate sales team, I facilitated and coordinated the sales process across all designated products and channels inclusive of corporate event bookings, bulk voucher sales and customer relationship management via Salesforce.Assisted in the development of national retail and group sales promotions for seasonal offers ie. EOFY and Christmas and also project managed and executed quarterly corporate screenings, helping with new business acquisition and client retention… Show more Supporting the corporate sales team, I facilitated and coordinated the sales process across all designated products and channels inclusive of corporate event bookings, bulk voucher sales and customer relationship management via Salesforce.Assisted in the development of national retail and group sales promotions for seasonal offers ie. EOFY and Christmas and also project managed and executed quarterly corporate screenings, helping with new business acquisition and client retention initiatives. Show less

Manage the daily affairs of the cinema, inclusive of motivating & monitoring staff on shift, provide training to new staff, proactively dealing with any issues of concern before they are escalated, delegating cleaning duties to staff members and ensuring that a high level of customer service is maintained.