Digital Marketing Executive
Current- Managed budget, supervised search operation & bid optimization for Google, Zalo & Facebook advertising campaigns.- Analyzed and prepared a marketing plan, content plan, budget, and keyword proposals for customers for the company's website and social media channels Facebook, Linkedin, and Zalo OA account.- Used AI tools to generate ideas and support content writing on social media platforms and SEO content, as well as designing illustrative images and creating short video clips to introduce products/services (basic level). I have used some AI tools such as such as Bard, Nightcafe, Midjourney, Chat GPT, Microsoft Design, Gemini, and Harpa AI.- Used Power BI to make reports about advertising campaigns & the performance of social network channels in each month.- Used Google Tools & SEMrush tool to analyze & optimize SEO & SEM websites for company & customers.- Ran ads to reach KPI for brand on e-commerce platform such as Shopee & Lazada.- Posted contents on websites (WordPress website)