Benson Tran Email & Phone Number

New York, United States

San Francisco, Ca, Us

San Francisco, Ca, Us

San Francisco, Ca, Us

o Led complex, large-scale email marketing campaigns to global audiences using automation platforms, such as Iterable, and leveraged A/B testing to gain insight for strategy recommendationso Partnered with Product Marketing, Brand, and Creative teams to establish deliverables, recommend key audiences with advanced segmentation and drive execution for lifecycle marketing initiativeso Owned process changes by developing best practices at scale and creating new documentation to provide internal support to global teams and training on all marketing tech stack used dailyo Maintained multi-channel health by elevating QA processes and analyzed campaign KPI's to share goal metrics with Product Marketing managers and optimize product roadmaps

o Collaborated with Product Growth Marketing and Data Analytics teams to ensure key processes established and program messaging was consistent while utilizing customer insights to make strategic recommendationso Managed Facebook Marketing Partnerships program by systematically improving global marketing operations in Small Business Solutions, Messenger, and Community Management specialtieso Developed internal documentation at scale and QA for improvement as programs grew, streamlining solutions for new international program launches; such as Facebook Marketing Consultantso Proactively analyzed unknown revenue discrepancies and created a proper tagging structure in Salesforce, for partner applications, resulting in CRM enhancements of $12.4Mo Oversaw daily workflow in developing and communicating team goals, while providing hands-on training of the company’s best practices with our marketing tech stack as team grew by 150%o Led performance reporting and provided metric-driven insights using Salesforce, Tableau, and Excel to maintain CRM data integrity across all campaigns

Oakland, California, Us

o Managed multiple clients' master fiscal year advertising budgets through interdepartmental coordination with various stakeholders to ensure overall promotional strategies and milestones were meto Supported the media directors by creating strategy reports while owning the records of plans, schedules and the billing details of the client between digital, broadcast, and print mediao Expanded relationships with organization stakeholders including internal employees, broadcast, and digital vendors by coordinating quarterly off-site eventso Designed and structured customized presentations to advocate for creative vision recommendations and competitor strategy goalso Clients include: McDonald’s, Toyota, iHeartRadio, Oakland Museum of California

Oakland, California, Us

o Collaborated with Chief Creative Director to forecast necessary resources for each project shoot and reviewed creative assets on each media plan, to choose final media content recommendationso Created mock-ups for marketing materials with design team to ensure vision is unique and remains on-brand

San Francisco, California, Us