- Identify strategic growth opportunities, perform analysis to gain insights and propose solutions to achieve platform's growth ambition.- Drive a rigorous and structured approach to identifying and solving business problems.- Lead end-to-end project implementation through collaboration with cross-functional team

- Monitor the dynamic & competitive social and ecommerce market including market share, buyer movement and competitor analysis- Develop user behavior understanding to support formulation of comprehensive platform strategy for both growth and optimization via both primary (Qualitative & Quantitative) and secondary research.

- Worked with Head of Commercial to develop GTM strategy for Vinshop, the leading B2B e-commerce platform for FMCG retailers - Developed partnership and JBPs with leading global and local FMCG companies

Vietnam Grand Prix Corporation (VGPC) by Vingroup JSC., is the official host of the first Formula 1 event in Hanoi, Vietnam.- Drove B2C Ticket sales revenue through 3 channels: Digital Ticket shop, Call Center and Retail Point of sales- Defined Commercial Model and drove B2B Partnership Development for TV Rights & TV ads, Merchandise, Food & Beverage - Defined products mix and sales materials through research of local and international luxury/sports events

- Synthesized and analyzed trends from social-economic, consumer dynamics, retail tracking data and ad-hoc Qualitative & Quantitative research projects for clients' business planning - Designed and managed projects on Sales & Trade Marketing effectiveness and led all commercial activities with clients (proposal, client engagement, negotiation and contract)- Worked on GTM strategy for biggest FMCG companies via census and in-store execution projects

Led the first and biggest national university sports league in Vietnam following the US’s NCAA model.Delivered 3 seasons with expansion to 2 more cities (Da Nang & Can Tho), 2 more sports (running & cheerleading) and 12 more universities, making Vietnam University Games the biggest university sports competition platform in Vietnam.