As the Digital and Branding Lead, I combine strategic leadership with hands-on execution, mentoring junior team members and collaborating with event team lead, and other cross functional teams to manage multiple initiatives. Key responsibilities include optimizing website performance, executing email campaigns, managing social media and online advertising, and ensuring consistent brand identity and communication. Additional roles involve co-managing events and contributing creative insights to support marketing and branding objectives.

I took a gap year to learn UX/UI Design at Arena Multimedia school (1,5-year courses) during Covid-19 pandemic. While pursuing this education, I also actively freelanced as Event Communications Planner, serving a variety of clients, such as: Viral Town Agency, Prudential, Timo, etc.

Advanced from Marketing Intern to Event Marketing Supervisor at Navigos Group, managing a team of 4 over nearly 6 years.Key Achievements:- Led B2B and B2C event marketing, managing end-to-end execution of major initiatives like HR & Leadership Seminars, Webinars, Career Expo events and New Brand Launches.- Developed content and communication strategies for events, driving pre- and post-event engagement.- Fostered strong partnerships with stakeholders, including sales teams, speakers, vendors, and agencies.- Aligned event planning with business goals to prioritize revenue generation.- Coached and Mentored my event team membersRecognitions:- Maintained attendee satisfaction ratings of 98%-100% across events.- Built VietnamWorks' reputation among VIP clients, including HR leaders from top firms.- Awarded Employee of the Month (2018).

- Liaising with and answering enquiries from media, individuals and other organizations- Planning and organizing company events such as: ICT Exhibition, Conference & Award,...- Sourcing and managing speaking and sponsorship opportunities.- Arranging event logistics, including registration and attendee tracking, presentation and materials support.